Skip to content
Brief
Intentwise

Intentwise

Intentwise empowers brands and agencies to optimize retail media advertising performance through AI-powered analytics, automation, and cross-channel insights that drive measurable ROI improvements across Amazon, Walmart, Instacart, and other e-commerce platforms.

intentwise.comSeattle, Washington, United StatesFounded 2018

Last updated May 11, 2026 · Connections updated May 18, 2026

Industry
Retail Media Optimization
Business Model
SaaS
Target Market
Mid-Market and Enterprise
Employee Count
51-200
Funding
$21M
Revenue Range
$5M-$20M
API Available
Yes
Market Position

Leading retail media analytics and optimization platform with strong focus on Amazon advertising

Overview

Intentwise is an AI-powered analytics and optimization platform specializing in retail media advertising, particularly focused on e-commerce marketplaces like Amazon, Walmart, and Instacart. Founded in 2018, the company provides brands, sellers, and agencies with advanced tools for advertising analytics, bid management, budget optimization, and performance reporting across multiple retail media networks. The platform combines artificial intelligence with deep e-commerce expertise to help advertisers maximize their return on ad spend (ROAS) and make data-driven decisions in the rapidly growing retail media space. Intentwise has positioned itself as a key player in the retail media optimization segment of AdTech, serving a diverse customer base ranging from emerging brands to Fortune 500 companies and advertising agencies. The platform's strength lies in its ability to aggregate data from multiple retail media channels, provide actionable insights through AI-powered analytics, and automate complex advertising workflows. As retail media continues to grow as a major advertising channel, Intentwise has established itself as a critical infrastructure provider for brands looking to navigate the complexities of marketplace advertising, particularly on Amazon where it has deep expertise and integration capabilities.

Products & Features

Intentwise Analytics Cloud

Comprehensive analytics platform providing unified reporting, custom dashboards, and performance insights across retail media channels

Intentwise Optimize

AI-powered bid management and campaign optimization tool that automates advertising decisions to maximize ROAS

Intentwise Explore

Advanced data exploration and visualization tool for deep-dive analysis of advertising and sales performance

Intentwise Advertise

Campaign management interface for creating, managing, and optimizing retail media campaigns across multiple platforms

Key Features
AI-powered bid optimizationCross-channel analytics and reportingCustom dashboard creationAutomated budget managementKeyword and search term analysisDayparting and schedulingMulti-account managementAPI access for data integrationAnomaly detection and alertsCompetitive intelligence insights
Use Cases
Optimizing Amazon Sponsored Products, Brands, and Display campaignsManaging advertising across multiple retail media platforms from a single interfaceAutomating bid adjustments based on performance goals and market conditionsAnalyzing advertising performance correlation with organic sales and rankingsManaging advertising for multiple brands or clients through agency dashboardsIdentifying keyword opportunities and negative keyword optimizationBudget allocation and pacing across campaigns and productsGenerating client-ready reports with custom branding for agencies
Customer Segments
Consumer brands selling on Amazon and other marketplacesE-commerce agencies managing retail media for clientsAmazon sellers and vendorsEnterprise brands with large advertising budgetsMid-market brands scaling their marketplace presenceAdvertising agencies specializing in retail media

Explore further

3 views