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Brief
Intentwise

Intentwise

Retail Media Optimizationintentwise.com

Intentwise empowers brands and agencies to optimize retail media advertising performance through AI-powered analytics, automation, and cross-channel insights that drive measurable ROI improvements across Amazon, Walmart, Instacart, and other e-commerce platforms.

Last updated Jun 23, 2026 · Connections updated Jul 6, 2026

Founded
2018
HQ
Seattle, Washington, United States
Connections
7

At a glance

Employees
51-200
Funding
$21M
Revenue
$5M-$20M
6integrations

About

Leading retail media analytics and optimization platform with strong focus on Amazon advertising

Intentwise is an AI-powered analytics and optimization platform specializing in retail media advertising, particularly focused on e-commerce marketplaces like Amazon, Walmart, and Instacart. Founded in 2018, the company provides brands, sellers, and agencies with advanced tools for advertising analytics, bid management, budget optimization, and performance reporting across multiple retail media networks. The platform combines artificial intelligence with deep e-commerce expertise to help advertisers maximize their return on ad spend (ROAS) and make data-driven decisions in the rapidly growing retail media space. Intentwise has positioned itself as a key player in the retail media optimization segment of AdTech, serving a diverse customer base ranging from emerging brands to Fortune 500 companies and advertising agencies. The platform's strength lies in its ability to aggregate data from multiple retail media channels, provide actionable insights through AI-powered analytics, and automate complex advertising workflows. As retail media continues to grow as a major advertising channel, Intentwise has established itself as a critical infrastructure provider for brands looking to navigate the complexities of marketplace advertising, particularly on Amazon where it has deep expertise and integration capabilities.

Business model

SaaS

Target market

Mid-Market and Enterprise

What they offer

  • Intentwise Analytics Cloud

    Comprehensive analytics platform providing unified reporting, custom dashboards, and performance insights across retail media channels

  • Intentwise Optimize

    AI-powered bid management and campaign optimization tool that automates advertising decisions to maximize ROAS

  • Intentwise Explore

    Advanced data exploration and visualization tool for deep-dive analysis of advertising and sales performance

  • Intentwise Advertise

    Campaign management interface for creating, managing, and optimizing retail media campaigns across multiple platforms

Key features

AI-powered bid optimizationCross-channel analytics and reportingCustom dashboard creationAutomated budget managementKeyword and search term analysisDayparting and schedulingMulti-account managementAPI access for data integrationAnomaly detection and alertsCompetitive intelligence insights

Use cases

Optimizing Amazon Sponsored Products, Brands, and Display campaignsManaging advertising across multiple retail media platforms from a single interfaceAutomating bid adjustments based on performance goals and market conditionsAnalyzing advertising performance correlation with organic sales and rankingsManaging advertising for multiple brands or clients through agency dashboardsIdentifying keyword opportunities and negative keyword optimizationBudget allocation and pacing across campaigns and productsGenerating client-ready reports with custom branding for agencies

Customer segments

Consumer brands selling on Amazon and other marketplacesE-commerce agencies managing retail media for clientsAmazon sellers and vendorsEnterprise brands with large advertising budgetsMid-market brands scaling their marketplace presenceAdvertising agencies specializing in retail media

Tech & specs

Technology stack

Amazon Advertising APIWalmart Connect APIInstacart Ads APIMachine Learning/AI for optimizationCloud infrastructure (likely AWS)Data warehousing and analytics enginesRESTful APIs

Security & compliance

SOC 2GDPRAmazon Advertising API compliance

Deployment

Cloud

API

Yes

Explore further

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