SR
Sreenath Reddy
Founder
Founder of a sub-100-person publisher monetization tech company — represents the long-tail startup founder axis in the SSP/header bidding space rarely covered by major AdTech databases.
Role: CEO & Co-FounderCompany: Automatad
Last updated Jul 25, 2026 by the ATDb Editorial Team
Bio
Sreenath Reddy co-founded Automatad, a publisher monetization platform and header bidding technology company serving mid-tier publishers with AI-driven yield optimization tools. The company has grown to serve hundreds of publishers seeking alternatives to large SSP dependencies. Reddy is an advocate for independent publisher monetization infrastructure outside the Google ecosystem.
Expertise & education
Expertise
Header BiddingPublisher MonetizationYield Optimization