Walmart Connect

Top 3 retail media network in the United States, second only to Amazon Advertising in scale

Walmart Connect is Walmart's retail media network and digital advertising platform, launched to monetize Walmart's massive customer base and first-party shopping data. As one of the largest retail media networks in the United States, Walmart Connect enables brands, suppliers, and agencies to reach over 150 million weekly Walmart shoppers through targeted advertising across Walmart's digital properties (walmart.com, Walmart mobile app) and physical stores. The platform offers sponsored product ads, display advertising, video ads, and in-store digital signage, leveraging Walmart's extensive first-party purchase data to deliver performance-driven advertising solutions. Walmart Connect has rapidly become a major player in the retail media space, competing directly with Amazon Advertising and other retail media networks. The platform benefits from Walmart's position as the largest retailer in the United States and its omnichannel presence, offering advertisers unique closed-loop attribution capabilities that connect online advertising exposure to both online and in-store purchases. With the growth of retail media as one of the fastest-growing segments in digital advertising, Walmart Connect represents a significant revenue opportunity for Walmart and a critical advertising channel for consumer packaged goods (CPG) brands and other retailers selling through Walmart.