Criteo Dynamic Retargeting

One of the largest independent commerce media and retargeting platforms globally, competing with walled gardens on the open internet

Criteo is a leading global technology company specializing in commerce media and performance marketing. Founded in 2005 and headquartered in Paris, France, Criteo's core offering — Dynamic Retargeting — uses machine learning and predictive bidding to serve personalized ads to consumers who have previously interacted with an advertiser's website or app, driving them back to complete purchases. The platform processes massive volumes of shopper data across a vast open internet network to optimize ad delivery in real time. Over the years, Criteo has evolved beyond pure retargeting into a full-stack commerce media platform. Its product suite now includes retail media solutions (Criteo Retail Media), audience targeting, customer acquisition, and a self-service Commerce Max DSP. The company connects over 20,000 advertisers with more than 225 retail and publisher partners, making it one of the largest commerce media networks globally. Criteo's AI engine, the Criteo Shopper Graph, aggregates billions of shopping signals to power highly relevant ad experiences. Criteo is publicly traded on NASDAQ and competes with major players in the retargeting and programmatic advertising space including Trade Desk, Google, and Amazon Advertising. The company has navigated significant headwinds from cookie deprecation and privacy regulation by investing heavily in cookieless identity solutions and first-party data partnerships, positioning itself as a privacy-forward commerce media infrastructure provider for the open internet.