Criteo Dynamic Retargeting
Criteo's AI-driven Commerce Media Platform helps advertisers acquire and re-engage high-intent shoppers using the world's largest open commerce dataset, delivering measurable performance across the full marketing funnel.
Last updated May 11, 2026 by ATDb automated enrichment · Connections updated May 11, 2026
- Industry
- Commerce Media / Retargeting / Retail Media
- Business Model
- Performance-based Advertising Platform / SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 1001-5000
- Funding
- ~$251M
- Revenue Range
- $1.8B–$2.0B annually
- Stock Symbol
- CRTO
- Parent Company
- Criteo
- API Available
- Yes
Global leader in dynamic retargeting and a major player in the emerging commerce media and retail media network space
Criteo is a leading global technology company specializing in commerce media and performance advertising. Founded in Paris in 2005, Criteo built its reputation on dynamic retargeting — serving personalized ads to consumers based on their browsing and purchase behavior. Their AI-powered engine analyzes vast amounts of shopper data to deliver highly relevant product ads across the open internet, helping advertisers recover lost sales and drive measurable ROI. The company serves thousands of advertisers and publishers worldwide, processing billions of ad impressions daily. Criteo has evolved significantly beyond its retargeting roots into a full Commerce Media Platform. Their offerings now include retail media solutions (enabling retailers to monetize their first-party data), audience targeting, customer acquisition, and supply-side tools for publishers. The Criteo Commerce Media Platform connects the entire commerce ecosystem — brands, retailers, and publishers — through a unified data and technology layer powered by the Criteo Shopper Graph, one of the largest commerce datasets in the world. As a publicly traded company on NASDAQ, Criteo occupies a significant position in the AdTech ecosystem, particularly as the industry navigates the deprecation of third-party cookies. Their emphasis on first-party data, retail media, and privacy-safe targeting has positioned them as a key player in the post-cookie advertising landscape. They compete with major players like The Trade Desk, Google Display & Video 360, and emerging retail media networks, while also partnering with many of these entities across their ecosystem.
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