Criteo Dynamic Retargeting

Leading global commerce media platform and pioneer in dynamic retargeting technology

Criteo is a publicly-traded global technology company and a leader in commerce media, providing performance marketing and retargeting services to thousands of advertisers worldwide. Founded in 2005, the company pioneered dynamic retargeting technology that uses artificial intelligence and machine learning to deliver personalized advertising at scale across the open internet. Criteo's platform analyzes billions of commerce signals to help brands and retailers drive sales and customer acquisition through targeted display advertising, video ads, and native advertising formats. The company operates one of the world's largest commerce datasets, processing over 120 petabytes of data daily to optimize ad delivery and performance. Criteo serves over 22,000 customers globally, including major retailers, brands, and publishers, facilitating connections between advertisers and consumers across desktop, mobile, and in-app environments. Their solutions span the entire marketing funnel, from awareness to conversion, with a particular strength in lower-funnel performance marketing. Criteo has evolved from a pure-play retargeting provider into a comprehensive commerce media platform, offering solutions including customer acquisition, contextual advertising, retail media networks, and supply-side platform (SSP) capabilities. The company maintains a significant global presence with offices across Europe, the Americas, and Asia-Pacific, and is publicly traded on NASDAQ.