Criteo Dynamic Retargeting

Global leader in dynamic retargeting and a major player in the emerging commerce media ecosystem, serving thousands of advertisers and retailers worldwide

Criteo is a leading global technology company specializing in commerce media and performance marketing. Founded in 2005 and headquartered in Paris, France, Criteo connects advertisers with consumers across the open internet using its proprietary AI engine, the Criteo Shopper Graph, which analyzes massive datasets of shopping intent signals to deliver highly personalized ads. The company serves thousands of brands, agencies, and retailers across more than 90 countries, making it one of the largest players in the retargeting and commerce media space. Criteo's core product, Dynamic Retargeting, enables advertisers to re-engage shoppers who have previously visited their websites by serving personalized product ads across a vast network of publisher inventory. Beyond retargeting, Criteo has evolved into a full-funnel commerce media platform, offering solutions for customer acquisition, audience targeting, retail media, and offsite monetization. Its Commerce Media Platform connects the buy side and sell side, allowing retailers to monetize their first-party data and advertisers to reach high-intent shoppers at scale. In the AdTech ecosystem, Criteo occupies a significant position as a publicly traded company (NASDAQ: CRTO) with revenues exceeding $1.9 billion. The company has strategically pivoted toward a privacy-first, first-party data model in response to the deprecation of third-party cookies, investing heavily in its Commerce Grid SSP and Retail Media solutions. Criteo competes with major players like The Trade Desk, Google, and Amazon Ads, differentiating itself through its deep retailer data partnerships and AI-powered personalization capabilities.