Criteo Dynamic Retargeting

A leading global commerce media and retargeting platform, widely recognized as a pioneer in dynamic retargeting technology with a large-scale shopper data network.

Criteo Dynamic Retargeting is a digital advertising technology focused on increasing customer engagement and conversion rates through personalized ad displays, with a primary emphasis on reconnecting with users who have previously interacted with a brand's website or mobile app.¹ By leveraging large data sets and AI, including machine learning algorithms that analyze user behavior, it crafts tailored advertisements aligned with individual user interests to enhance the probability of conversions.¹ Its Commerce Media technology platform connects media impressions with over one trillion commerce transactions, serving a broad range of participants in the ad stack: turning retailers into media companies by maximizing ad revenues, helping brands and agencies engage shoppers across media and sales channels, enabling publishers to monetize through commerce connections, and driving new and returning customers to marketers through AI-driven audiences and creatives.² Its ads operate across mobile and desktop, social media platforms, and email.³ Key verticals served include retail, where it supports customer retention by surfacing previously viewed products and complementary items; travel, where it promotes relevant deals; and e-commerce, where it personalizes shopping experiences to drive repeat purchases.¹ Businesses using Criteo's tools are required to inform their users about data collection practices and provide clear options to withdraw consent and opt out of personalized advertising.⁴ Source 1: peerspot.com — Criteo Dynamic Retargeting vs Takeads comparison Source 2: criteo.com — More about Criteo | Commerce Growth Help Center Source 3: leadsbridge.com — The basics of dynamic Retargeting with Criteo Source 4: iubenda.com — Criteo and the GDPR - How to be compliant