Criteo Dynamic Retargeting

One of the largest independent AdTech companies globally; a pioneer in dynamic retargeting and a leading commerce media platform connecting advertisers, publishers, and retailers.

Criteo is a leading global technology company specializing in commerce media and performance advertising. Founded in Paris in 2005, Criteo pioneered dynamic retargeting — serving personalized ads to consumers based on their browsing and purchase behavior — and has since evolved into a full-stack commerce media platform. Their AI-powered engine processes massive datasets to predict consumer intent and deliver highly relevant ads across display, native, video, and retail media channels. Criteo's platform connects over 22,000 advertisers with more than 225 publisher and retail media partners, enabling brands to reach shoppers at every stage of the purchase funnel. Their Commerce Media Platform includes solutions for retargeting, audience targeting, retail media, and monetization, making Criteo a critical infrastructure layer for both the buy-side and sell-side of digital advertising. The company has made significant investments in privacy-safe identity solutions as the industry moves away from third-party cookies. As one of the largest independent AdTech companies globally, Criteo occupies a unique position in the ecosystem — operating both a demand-side and supply-side platform while maintaining deep integrations with major retailers and e-commerce platforms. Listed on NASDAQ, Criteo competes with trade desks, retail media networks, and DSPs, differentiating itself through its proprietary shopper graph, AI capabilities, and long-standing relationships with global retailers and publishers.