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AppsFlyer

AppsFlyer

Mobile Attribution & Marketing Analyticsappsflyer.com

AppsFlyer is a Modern Marketing Cloud that provides brands with the infrastructure and intelligence to connect marketing signals and understand customers across mobile, web, CTV, desktop, and other channels.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 19, 2026

In the news
Founded
2011
HQ
Tel Aviv, Tel Aviv District, Israel
Connections
187

AI-drafted from public sources23 sources cited

At a glance

Employees
1001-5000
Funding
$300M+
Revenue
$200M-$400M
Stock
Not Publicly Traded
141integrations16competitors7corporate family1acquisitions
Attribution & AnalyticsAd Fraud PreventionPrivacy-First AdvertisingMobile Marketing

About

Global market leader in mobile attribution and measurement, consistently ranked #1 MMP by market share and partner integrations

AppsFlyer is a Modern Marketing Cloud that provides brands with the infrastructure and intelligence to connect marketing signals and understand customers across mobile, web, CTV, desktop, and other channels. Through its unified platform, AppsFlyer enables brands to accurately attribute, analyze, and engage users, offering services that include deep linking, fraud prevention, and privacy-compliant measurement technologies. Its audience segmentation capabilities allow marketers to build targeted user cohorts based on behavior and demographics, which can then be activated through push notifications, email, and other channels. By partnering with AppsFlyer, organizations can gain more precise allocation of advertising spend to maximize return on ad spend, while its advanced fraud protection safeguards advertising budgets from ad fraud. AppsFlyer serves over 15,000 businesses worldwide, ranging from innovative startups to large enterprises. A Forrester Total Economic Impact study found that a composite organization deploying AppsFlyer realized benefits of $7.39 million over three years against costs of $2.41 million, yielding an ROI of 207%. Source 1: appsflyer.com — This is AppsFlyer - Learn about our company Source 2: forrester.com — The Total Economic Impact™ Of AppsFlyer Source 3: statsig.com — What is Appsflyer?

Business model

SaaS

Target market

Enterprise

What they offer

  • Mobile Attribution

    Deterministic and probabilistic attribution across paid, organic, and owned channels to identify which sources drive installs and conversions

  • Deep Linking

    OneLink deep linking solution that routes users to the correct in-app content across all platforms and channels

  • Protect360

    AI-powered mobile fraud protection suite that detects and blocks invalid traffic, bot installs, and click injection in real time

  • Audiences

    Audience segmentation and activation tool that syncs user cohorts to ad networks and marketing platforms for retargeting and suppression

  • Data Locker

    Raw data export solution that delivers granular attribution and event data directly to cloud storage for custom analysis

  • Privacy Cloud

    Privacy-centric measurement infrastructure enabling data collaboration and measurement without sharing raw user-level data

  • Creative Analytics

    Ad creative performance measurement tool that connects creative assets to downstream business outcomes

  • Incrementality Measurement

    Lift studies and incrementality testing to measure the true causal impact of marketing campaigns

  • CTV Attribution

    Cross-device attribution solution connecting Connected TV ad exposure to mobile app installs and conversions

  • Web Attribution

    Unified measurement across web and app touchpoints for a complete view of the customer journey

Key features

10,000+ integrated ad network and partner integrationsReal-time attribution and reporting dashboardSKAdNetwork support and iOS 14+ measurement solutionsMulti-touch attribution modelingCohort analysis and LTV predictionFraud detection and prevention (Protect360)Deep linking and deferred deep linking (OneLink)Raw data access via Data Locker and Pull APIPrivacy-preserving measurement (Privacy Cloud)Cross-platform attribution (mobile, web, CTV)

Use cases

Measuring ROI of paid user acquisition campaigns across ad networksAttributing app installs and in-app events to the correct marketing sourceDetecting and blocking mobile ad fraud before budget is wastedBuilding and syncing retargeting audiences to ad platformsDeep linking users from ads or emails directly to in-app contentMeasuring incrementality and true lift of marketing campaignsConnecting CTV ad exposure to mobile app conversionsUnifying web and app measurement for omnichannel brandsExporting raw attribution data for custom BI and data science workflows

Customer segments

Mobile app developers and publishersGaming companiesE-commerce and retail brandsFintech and banking appsMedia and entertainment companiesTravel and hospitality appsSubscription app businessesAgencies managing mobile campaigns

Tech & specs

Technology stack

Cloud-native infrastructure (AWS, GCP)Real-time data processing pipelinesMachine learning for fraud detection and predictive analyticsMobile SDKs (iOS, Android, Unity, React Native, Flutter)REST APIs and Webhook integrationsBigQuery and cloud data warehouse integrationsSKAdNetwork and Apple ATT framework supportPrivacy-enhancing technologies (PETs)

Security & compliance

SOC 2 Type IIGDPRCCPAISO 27001COPPAPrivacy ShieldIAB TCF 2.0

Deployment

Cloud

API

Yes

Corporate history
  1. 2011 · Founded
How it came together
  • 2023·Acquired → AppsFlyer↗
  • 2023·Acquired → AppsFlyer↗
See the full lineage →
Connection details
View AppsFlyer’s full portfolio (7) See alternatives to AppsFlyer See integrations with AppsFlyer (141) See people at AppsFlyer (4) See acquisitions by AppsFlyer (1)

Explore further

4 views
On the AtlasAttribution & AnalyticsRecent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around AppsFlyer