AppsFlyer
A · Ecosystem ServicesAppsFlyer provides privacy-first mobile attribution and marketing analytics that help brands measure ROI across all marketing channels, prevent fraud, and optimize user acquisition and retention strategies in an increasingly privacy-centric mobile ecosystem.
Last updated Feb 8, 2026
- Industry
- Mobile Marketing Attribution and Analytics
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 1001-5000
- Funding
- $294M
- Revenue Range
- $200M-$300M
- Stock Symbol
- Not Publicly Traded
- Parent Company
- None
- API Available
- Yes
Market Position
Leading mobile measurement partner (MMP) with significant global market share in mobile attribution
Overview
AppsFlyer is a leading mobile attribution and marketing analytics platform founded in 2011 that helps app marketers measure and optimize their mobile advertising campaigns across multiple channels. The company provides comprehensive solutions for mobile app attribution, fraud prevention, deep linking, audience segmentation, and marketing analytics, serving over 12,000 brands and technology partners globally. AppsFlyer processes billions of mobile actions daily and has become one of the most widely adopted Mobile Measurement Partners (MMPs) in the industry. As a key player in the mobile marketing ecosystem, AppsFlyer enables marketers to understand which marketing channels and campaigns drive app installs, in-app events, and user engagement while providing privacy-preserving measurement solutions. The platform has adapted to major industry changes including Apple's App Tracking Transparency (ATT) framework and Google's privacy initiatives, offering solutions like incrementality measurement, aggregated advanced privacy, and predictive analytics to help marketers navigate the evolving privacy landscape.
Products & Features
Mobile Attribution
Multi-touch attribution across paid, owned, and earned media channels to measure campaign performance and user acquisition sources
Marketing Analytics
Comprehensive analytics dashboard with cohort analysis, retention metrics, LTV calculations, and custom reporting
Protect360
Anti-fraud solution that detects and prevents mobile ad fraud including click injection, install hijacking, and bot traffic
Deep Linking
OneLink deep linking solution for seamless user experiences across channels and devices
Audiences
Audience segmentation and management for retargeting and user engagement campaigns
Incrementality
Measurement solution to determine true incremental lift of marketing campaigns
Cost Aggregation
Automated collection and normalization of cost data from advertising networks
Privacy Cloud
Privacy-preserving measurement solutions including aggregated attribution and conversion values
Key Features
Multi-touch attribution across 8,000+ integrated partnersReal-time fraud prevention and detectionDeep linking and deferred deep linkingCohort analysis and retention trackingROI and LTV measurementRaw data exports and custom reportingPrivacy-compliant measurement (ATT, SKAdNetwork)Incrementality and media mix modelingAudience segmentation and activationCross-device and cross-platform tracking
Use Cases
Mobile app user acquisition campaign measurementMarketing ROI optimization across channelsMobile ad fraud detection and preventionRetargeting and re-engagement campaignsDeep linking for improved user experienceLifetime value (LTV) prediction and analysisCross-platform campaign attributionPrivacy-compliant iOS 14+ measurementIncrementality testing for true campaign impactAudience segmentation for personalized marketing
Customer Segments
Mobile app developers and publishersGaming companiesE-commerce and retail brandsFinancial services and fintech appsTravel and hospitality appsEntertainment and streaming servicesSocial media and dating appsHealth and fitness appsFood delivery and on-demand servicesEnterprise brands with mobile presence