AppsFlyer

Global market leader in mobile measurement partnerships (MMPs), widely recognized as the #1 mobile attribution platform by market share

AppsFlyer is a leading mobile marketing measurement and analytics platform founded in 2011 and headquartered in Tel Aviv, Israel, with major offices in San Francisco, New York, Beijing, and other global hubs. The platform enables marketers to accurately attribute mobile app installs and in-app events to the correct advertising sources, giving brands a unified view of campaign performance across thousands of integrated media partners, ad networks, and DSPs. AppsFlyer serves over 12,000 customers globally, including major brands like HBO, Walmart, Alibaba, and Activision, processing billions of attribution events daily. AppsFlyer's core product suite includes mobile attribution, deep linking, fraud protection, audience segmentation, creative analytics, and privacy-centric measurement solutions. The company has been a pioneer in privacy-preserving measurement, developing solutions like SKAdNetwork support for iOS and probabilistic modeling to help marketers navigate the post-IDFA landscape. Its Data Clean Room product and aggregated attribution approaches reflect its commitment to privacy-first measurement in a rapidly evolving regulatory environment. In the AdTech ecosystem, AppsFlyer competes primarily with Adjust (owned by AppLovin), Kochava, Singular, and Branch. It is widely regarded as the market share leader in mobile measurement partnerships (MMPs), with deep integrations across virtually every major ad platform including Meta, Google, TikTok, and Apple Search Ads. The company raised over $300 million in funding before achieving unicorn status, and has remained independent, positioning itself as a neutral third-party measurement provider — a key differentiator in a market where trust and impartiality are critical.