AppsFlyer provides privacy-first mobile attribution and marketing analytics that help brands measure ROI across all marketing channels, prevent fraud, and optimize user acquisition and retention strategies in an increasingly privacy-centric mobile ecosystem.
Last updated Feb 8, 2026
Leading mobile measurement partner (MMP) with significant global market share in mobile attribution
AppsFlyer is a leading mobile attribution and marketing analytics platform founded in 2011 that helps app marketers measure and optimize their mobile advertising campaigns across multiple channels. The company provides comprehensive solutions for mobile app attribution, fraud prevention, deep linking, audience segmentation, and marketing analytics, serving over 12,000 brands and technology partners globally. AppsFlyer processes billions of mobile actions daily and has become one of the most widely adopted Mobile Measurement Partners (MMPs) in the industry. As a key player in the mobile marketing ecosystem, AppsFlyer enables marketers to understand which marketing channels and campaigns drive app installs, in-app events, and user engagement while providing privacy-preserving measurement solutions. The platform has adapted to major industry changes including Apple's App Tracking Transparency (ATT) framework and Google's privacy initiatives, offering solutions like incrementality measurement, aggregated advanced privacy, and predictive analytics to help marketers navigate the evolving privacy landscape.
Multi-touch attribution across paid, owned, and earned media channels to measure campaign performance and user acquisition sources
Comprehensive analytics dashboard with cohort analysis, retention metrics, LTV calculations, and custom reporting
Anti-fraud solution that detects and prevents mobile ad fraud including click injection, install hijacking, and bot traffic
OneLink deep linking solution for seamless user experiences across channels and devices
Audience segmentation and management for retargeting and user engagement campaigns
Measurement solution to determine true incremental lift of marketing campaigns
Automated collection and normalization of cost data from advertising networks
Privacy-preserving measurement solutions including aggregated attribution and conversion values