AppsFlyer
AppsFlyer gives marketers a single, trusted source of truth for mobile campaign performance, enabling them to optimize spend, prevent fraud, and grow their apps with privacy-safe measurement.
Last updated Jun 23, 2026 by ATDb automated enrichment · Connections updated Jul 20, 2026
At a glance
- Employees
- 1001-5000
- Funding
- $300M+
- Revenue
- $200M-$400M
- Stock
- Not Publicly Traded
About
Global market leader in mobile attribution and measurement, with the largest partner ecosystem and broadest geographic reach in the category
AppsFlyer is a leading mobile measurement and marketing analytics platform founded in 2011 and headquartered in Tel Aviv, Israel, with major offices in San Francisco and New York. The company provides mobile attribution, deep linking, fraud protection, and audience segmentation tools that enable marketers to understand which campaigns drive app installs, in-app events, and revenue. Trusted by over 90,000 apps and thousands of global brands including Nike, HBO, Walmart, and Booking.com, AppsFlyer processes billions of data points daily to deliver actionable insights across the full mobile marketing funnel. AppsFlyer's platform sits at the center of the mobile marketing ecosystem, integrating with over 10,000 partners including ad networks, DSPs, social platforms, and analytics tools. Its privacy-centric measurement approach — including SKAdNetwork support, probabilistic modeling, and data clean rooms — positions it well in a post-IDFA, privacy-first advertising landscape. The company competes directly with Adjust, Kochava, Singular, and Branch, but consistently ranks as the market share leader in mobile attribution globally. AppsFlyer has raised over $300 million in venture funding and is widely considered a unicorn-stage private company. Its business model is primarily SaaS-based, with pricing tied to the volume of mobile installs and events measured. The company has expanded beyond pure attribution into broader marketing intelligence, creative analytics, and incrementality measurement, reinforcing its position as a full-stack mobile marketing intelligence platform.
Business model
SaaS
Target market
Enterprise
What they offer
Mobile Attribution
Deterministic and probabilistic attribution across all channels and media sources to identify which campaigns drive installs and conversions
Deep Linking
OneLink deep linking solution that routes users to the right in-app content across all platforms and channels
Fraud Protection (Protect360)
Real-time mobile ad fraud detection and prevention using machine learning to block invalid traffic and fraudulent installs
Audiences
Audience segmentation and activation tool that syncs custom user segments to ad networks and marketing platforms
Data Locker
Raw data export solution that delivers granular event-level data to cloud storage for custom analysis
Creative Analytics
Ad creative performance measurement and optimization tool that connects creative assets to downstream business outcomes
Incrementality Measurement
Lift studies and holdout testing to measure the true incremental impact of marketing campaigns
SKAdNetwork Solution
Privacy-preserving measurement framework for iOS campaigns using Apple's SKAdNetwork with modeling to fill data gaps
Data Clean Room
Privacy-safe data collaboration environment enabling brands and partners to analyze shared data without exposing raw user data
AppsFlyer Connected TV (CTV)
Attribution and measurement solution for connected TV and streaming app campaigns
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2011 · Founded