MarTech Interview with Gil Bouhnick, Director of Product @ AppsFlyer

Gil Bouhnick, Director of Product at AppsFlyer, discusses how cross-platform measurement is evolving as customer journeys fragment across devices and channels, and how privacy, attribution, incrementality, and AI are changing the way marketers measure growth: ______________ As customers move between apps, websites, connected TV, PC and console, what are some fundamentals of good measurement that […]

Last updated Oct 14, 2026 by ATDb automated enrichment