Eulerian

Eulerian is a European-based marketing analytics and attribution platform that provides comprehensive digital marketing measurement solutions tailored for enterprises and mid-market companies. The platform distinguishes itself by offering an integrated suite of tools that combines web analytics, multi-touch attribution modeling, tag management, and data activation capabilities within a single unified environment. This consolidated approach enables marketing teams to track customer journeys across multiple touchpoints, accurately attribute conversions to specific marketing activities, and optimize campaign performance based on real-time insights. Positioned as a privacy-first alternative to major global analytics platforms, Eulerian emphasizes GDPR compliance and first-party data ownership, making it particularly attractive to European organizations operating under stringent data protection regulations. The platform's architecture is designed to handle high-volume data processing while maintaining granular tracking capabilities across web, mobile, and offline channels. Eulerian's sophisticated attribution models go beyond last-click attribution to provide algorithmic and custom attribution approaches that reflect the true complexity of modern customer journeys. Eulerian serves a diverse client base across e-commerce, retail, travel, financial services, and media industries, with a strong market presence in France and expanding influence throughout Europe. The platform's ability to integrate with major marketing technology tools, advertising platforms, and CRM systems makes it a central hub for marketing intelligence, enabling data-driven decision-making and improved marketing ROI for organizations with complex, multi-channel marketing strategies.