Eulerian

Eulerian is a European-based marketing analytics and attribution platform that delivers comprehensive digital marketing measurement solutions tailored for enterprises and mid-market companies. The platform distinguishes itself by offering an integrated suite of tools that combines web analytics, multi-touch attribution modeling, tag management, and data activation capabilities within a single unified environment. This consolidated approach enables marketing teams to track complex customer journeys across multiple touchpoints, accurately attribute conversions to specific marketing activities, and optimize campaign performance using real-time insights and sophisticated algorithmic models. Positioned as a privacy-first alternative to major global analytics platforms like Google Analytics, Eulerian places strong emphasis on GDPR compliance and first-party data ownership, making it particularly attractive to European organizations navigating stringent data protection regulations. The platform's robust architecture handles high-volume data processing while maintaining granular tracking capabilities across web, mobile, and offline channels. Eulerian's advanced attribution models transcend traditional last-click attribution, offering algorithmic and custom attribution approaches that accurately reflect the complexity of modern multi-channel customer journeys, serving as a central marketing intelligence hub for data-driven decision-making in organizations with sophisticated marketing strategies.