AppsFlyer Protect360

Leading mobile fraud protection solution, embedded within the dominant mobile measurement platform (AppsFlyer), giving it unmatched scale and data network effects

AppsFlyer Protect360 is the fraud protection product line of AppsFlyer, the global leader in mobile attribution and marketing analytics. Protect360 provides end-to-end mobile ad fraud prevention by combining real-time blocking with post-attribution analysis, leveraging AppsFlyer's massive data network of billions of daily events to identify fraudulent installs, clicks, and in-app events across the mobile advertising ecosystem. The solution employs multiple layers of defense including device fingerprinting, behavioral analysis, anomaly detection, and machine learning models trained on one of the industry's largest fraud datasets. Protect360 detects a wide range of fraud types including install hijacking, click flooding, SDK spoofing, device farms, and bot traffic. Its unique position within the AppsFlyer attribution platform means it can correlate fraud signals across the entire user journey rather than examining isolated data points. As a product of AppsFlyer — which holds a dominant position in mobile measurement with over 12,000 app customers and partnerships with hundreds of media sources — Protect360 benefits from unparalleled network-level visibility into fraud patterns. This scale gives it a significant competitive advantage over standalone fraud detection vendors, as it can identify emerging fraud schemes faster and with greater accuracy. The product is widely used by mobile app marketers in gaming, e-commerce, fintech, and other verticals to protect performance marketing budgets.