Digital Turbine

Leading independent mobile growth platform with unique on-device distribution capabilities via carrier and OEM partnerships, competing against major walled gardens and independent AdTech stacks

Digital Turbine is a publicly traded mobile advertising and app distribution company headquartered in Austin, Texas. The company operates an end-to-end mobile growth platform that connects advertisers, app developers, mobile carriers, and OEMs through proprietary on-device technology. Its flagship SingleTap technology enables frictionless app installs directly from ads without requiring users to visit an app store, while its carrier and OEM partnerships allow pre-loading and promoting apps at the device level — giving it a unique distribution advantage in the mobile ecosystem. Through strategic acquisitions, Digital Turbine expanded significantly into programmatic advertising and in-app monetization. The 2021 acquisitions of Fyber (a leading in-app monetization platform) and AdColony (a mobile video advertising network) transformed the company into a full-stack mobile advertising powerhouse, adding demand-side, supply-side, and mediation capabilities to its existing on-device distribution strengths. These subsidiaries serve thousands of app publishers and brand advertisers globally across video, display, and native formats. Despite its strong strategic positioning, Digital Turbine has faced financial headwinds in the post-pandemic mobile advertising downturn, leading to restructuring efforts and asset divestitures. The company remains a significant player in the mobile AdTech space, particularly in on-device app distribution and mobile video advertising, competing with major platforms and independent AdTech providers for mobile advertising budgets and developer monetization relationships.