Digital Turbine
Digital Turbine delivers end-to-end mobile growth by combining on-device app distribution with programmatic advertising and in-app monetization, enabling advertisers and developers to acquire users and generate revenue at scale across the mobile ecosystem.
Last updated May 13, 2026 by ATDb automated enrichment · Connections updated May 22, 2026
- Industry
- Mobile Advertising & App Distribution
- Business Model
- Marketplace / Platform
- Target Market
- Enterprise
- Employee Count
- 501-1000
- Funding
- public
- Revenue Range
- $300M–$500M
- Stock Symbol
- APPS
- API Available
- Yes
Leading independent mobile growth platform with unique on-device distribution capabilities via carrier and OEM partnerships, competing against major walled gardens and independent AdTech stacks
Digital Turbine is a publicly traded mobile advertising and app distribution company headquartered in Austin, Texas. The company operates an end-to-end mobile growth platform that connects advertisers, app developers, mobile carriers, and OEMs through proprietary on-device technology. Its flagship SingleTap technology enables frictionless app installs directly from ads without requiring users to visit an app store, while its carrier and OEM partnerships allow pre-loading and promoting apps at the device level — giving it a unique distribution advantage in the mobile ecosystem. Through strategic acquisitions, Digital Turbine expanded significantly into programmatic advertising and in-app monetization. The 2021 acquisitions of Fyber (a leading in-app monetization platform) and AdColony (a mobile video advertising network) transformed the company into a full-stack mobile advertising powerhouse, adding demand-side, supply-side, and mediation capabilities to its existing on-device distribution strengths. These subsidiaries serve thousands of app publishers and brand advertisers globally across video, display, and native formats. Despite its strong strategic positioning, Digital Turbine has faced financial headwinds in the post-pandemic mobile advertising downturn, leading to restructuring efforts and asset divestitures. The company remains a significant player in the mobile AdTech space, particularly in on-device app distribution and mobile video advertising, competing with major platforms and independent AdTech providers for mobile advertising budgets and developer monetization relationships.
SingleTap
Proprietary technology enabling one-click app installs directly from ads without redirecting users to an app store, reducing friction and improving conversion rates.
On-Device Solutions (ODS)
Platform for mobile carriers and OEMs to deliver app preloads, recommendations, and placements directly on devices at the point of activation or use.
Fyber
In-app monetization platform offering mediation, a supply-side platform (SSP), and programmatic demand connections for mobile app publishers.
AdColony
Mobile video advertising network and DSP known for high-quality video ad formats including Aurora HD Video, serving brand advertisers and performance marketers.
Appreciate
Performance-based mobile user acquisition platform focused on app install campaigns, particularly strong in European and emerging markets.
Digital Turbine Exchange
Programmatic advertising exchange connecting mobile supply and demand across the Digital Turbine ecosystem and third-party partners.