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Digital Turbine

Digital Turbine

Mobile Advertising & App Distributiondigitalturbine.com

Digital Turbine is a mobile technology company that connects advertisers, app owners, and device partners through on-device integrations, direct app partnerships, and data intelligence tools — delivering targeted performance at scale without the closed-access constraints of traditional walled gardens.

Last updated Oct 5, 2026 by the ATDb Editorial Team

History
Founded
1998
HQ
Austin, Texas, United States
Connections
55

AI-drafted from public sources24 sources cited

At a glance

Employees
1001-5000
Funding
public
Revenue
$300M–$500M
Stock
APPS
30integrations13competitors2corporate family2acquisitions
Mobile Ad PlatformDemand Side Platform (DSP)Customer AcquisitionProgrammatic Platform

About

Leading on-device mobile app distribution and mobile advertising platform with unique carrier and OEM partnerships covering hundreds of millions of Android devices globally

Digital Turbine is a mobile technology company that connects advertisers, app owners, and device partners through on-device integrations, direct app partnerships, and data intelligence tools — delivering targeted performance at scale without the closed-access constraints of traditional walled gardens. Its platforms, including the Ignite Graph and DT iQ, convert rich data into actionable insights and measurable outcomes for those across the mobile ecosystem. The company's technology is active on more than one billion devices and embedded within over 80,000 apps, reaching upward of a billion users every month. Digital Turbine is headquartered in Austin, with additional offices across the U.S., Asia Pacific, and EMEA. Source 1: digitalturbine.com — Digital Turbine (APPS) | Connecting the Mobile Ecosystem Source 2: digitalturbine.com — What Does Digital Turbine Do? | Company Information

Business model

Marketplace / Platform

Target market

Enterprise

What they offer

  • DT Ignite

    On-device app delivery and silent install platform integrated with carrier and OEM partners to pre-install or deliver apps directly to Android devices at activation or over-the-air.

  • DT Hub

    App discovery and content recommendation engine that surfaces relevant apps to users on-device, driving organic-quality installs for advertisers.

  • Fyber Marketplace

    In-app monetization and mediation platform for mobile publishers, offering access to premium demand sources, header bidding, and yield optimization.

  • AdColony

    Premium mobile video advertising platform offering high-impact ad formats including Aurora HD Video and instant-play technology for brand and performance advertisers.

  • DT Exchange (formerly Fyber FairBid)

    Programmatic in-app advertising exchange connecting mobile publishers with global demand through real-time bidding and mediation.

  • Appreciate

    Programmatic user acquisition platform focused on performance-driven app install campaigns for mobile advertisers.

  • DT Offer Wall

    Rewarded advertising unit that allows publishers to monetize users through opt-in engagement with advertiser offers in exchange for in-app rewards.

Key features

On-device app delivery via carrier and OEM partnershipsSilent app install and over-the-air delivery technologyIn-app mediation and header bidding for publishersPremium mobile video ad formats (Aurora HD Video)Programmatic real-time bidding exchangeRewarded and offer wall ad unitsCross-platform user acquisition and retargetingFirst-party on-device data and audience targetingGlobal carrier and OEM distribution network

Use cases

App developers seeking cost-efficient user acquisition at scale via on-device deliveryMobile publishers monetizing apps through in-app advertising and mediationBrand advertisers running high-impact mobile video campaignsCarriers and OEMs generating revenue from device activation and app preloadsPerformance marketers driving app installs through programmatic biddingGame developers monetizing with rewarded video and offer walls

Customer segments

Mobile app developers and publishersMobile carriers and telecom operatorsAndroid OEM device manufacturersBrand and performance advertisersMobile gaming companiesAd agencies and trading desks

Tech & specs

Technology stack

Android on-device SDKReal-time bidding (RTB) infrastructureProgrammatic ad exchangeMachine learning for audience targeting and yield optimizationCloud-based ad serving infrastructureHeader bidding technologyVAST/VPAID video ad standardsOpenRTB protocol

Security & compliance

GDPRCCPACOPPAIAB TCF 2.0App-ads.txtSellers.json

Deployment

CloudSDK (on-device)

API

Yes

Explore further

4 views
On the AtlasDemand-Side PlatformsRecent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around Digital Turbine