T-Mobile US
T-Mobile Advertising Solutions offers marketers deterministic, first-party mobile network data for precise audience targeting and measurement, backed by over 100 million subscribers and unique carrier-level behavioral signals.
Last updated Jul 6, 2026 by ATDb automated enrichment
At a glance
- Employees
- 10001+
- Revenue
- $70B+ (total company revenue)
- Stock
- TMUS
About
One of the top three US wireless carriers with a growing carrier-data advertising platform competing directly with Verizon and AT&T in the telco-powered AdTech space
T-Mobile US is one of America's largest wireless carriers, serving over 100 million customers nationwide. Beyond its core telecommunications business, T-Mobile has built a significant advertising technology division — T-Mobile Advertising Solutions — that monetizes its unique first-party network and behavioral data to offer marketers precise audience targeting capabilities unavailable through traditional digital channels. The company's 2019 acquisition of PushSpring, a mobile audience data platform, significantly enhanced its programmatic and mobile marketing data offerings. T-Mobile Advertising Solutions differentiates itself in the AdTech ecosystem by leveraging deterministic, consent-based data derived directly from its network — including location, device usage, app behavior, and demographic signals — to help brands reach highly specific audiences. This positions T-Mobile as a formidable data-driven media and identity partner, competing with telco peers like Verizon Media (now Yahoo) and AT&T's Xandr in the carrier-data advertising space. Following the landmark 2020 merger with Sprint, T-Mobile significantly expanded its subscriber base and data assets, further strengthening its advertising intelligence capabilities. The company trades publicly on NASDAQ under the ticker TMUS and is majority-owned by Deutsche Telekom. Its advertising solutions business serves national brands, agencies, and programmatic buyers seeking premium mobile-first audience data and media activation.
Business model
Data & Media Platform / Carrier Advertising
Target market
Enterprise
What they offer
T-Mobile Advertising Solutions
Carrier-powered advertising platform offering audience targeting, data licensing, and media activation using first-party network data from T-Mobile subscribers.
PushSpring Audience Platform
Mobile audience data platform acquired in 2019, enabling app-level behavioral targeting and programmatic audience segments for mobile advertisers.
T-Mobile Data Marketplace
Data licensing and audience segment offering that allows advertisers and DSPs to activate T-Mobile's first-party subscriber data for programmatic campaigns.
Location Intelligence
Network-derived location data and insights product providing precise, consent-based location signals for targeting and attribution use cases.
Verified Identity Solutions
Identity resolution and verification capabilities leveraging carrier-level deterministic data to improve match rates and reduce fraud in digital advertising.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Limited