J
JP Colaco
SVP & Chief T-Ads Officer at T-Mobile
Colaco is known for leading Paramount's convergent TV advertising strategy, helping advertisers navigate and unify buys across linear television and Paramount+ streaming inventory.
OperatorNew York, New York, United States15+ years in industry
Last updated May 27, 2026 by the ATDb Editorial Team · Connections updated May 27, 2026
Bio
JP (Jean-Paul) Colaco is SVP and Chief T-Ads Officer at T-Mobile, leading T-Mobile Advertising Solutions since 2023. He previously held senior advertising roles at WarnerMedia, Apple, Hulu and The Walt Disney Company.
Previous Roles
Ad sales leadership
WarnerMedia (prior)
Executive
Hulu (prior)
Expertise
Convergent TV AdvertisingStreaming Ad Sales (AVOD/FAST)Linear TV AdvertisingProgrammatic AdvertisingCross-Platform Campaign StrategyAdvanced AdvertisingAudience-Based BuyingPremium Video Advertising
Notable Achievements
- Led advertising sales strategy for Paramount+, helping grow its ad-supported subscriber base and ad revenue as the platform scaled competitively against Netflix, Peacock, and Disney+
- Instrumental in developing Paramount's convergent TV advertising framework, enabling unified cross-platform buys across CBS linear, cable, and streaming inventory
Speaking Topics
Convergent TV and the future of cross-platform advertisingMonetizing streaming: AVOD strategies for premium publishersAudience-based buying in a fragmented media landscape
Connections