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JP Colaco

Operator

JP (Jean-Paul) Colaco is SVP and Chief T-Ads Officer at T-Mobile, leading T-Mobile Advertising Solutions since 2023. He previously held senior advertising roles at WarnerMedia, Apple, Hulu and The Walt Disney Company.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role
SVP & Chief T-Ads Officer
Company
T-Mobile
Based
New York, New York, United States
Connections
1

AI-drafted from public sources2 sources cited

Years in industry
15 years

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Convergent TV AdvertisingStreaming Ad Sales (AVOD/FAST)Linear TV AdvertisingProgrammatic AdvertisingCross-Platform Campaign StrategyAdvanced AdvertisingAudience-Based BuyingPremium Video Advertising

Speaking topics

Convergent TV and the future of cross-platform advertisingMonetizing streaming: AVOD strategies for premium publishersAudience-based buying in a fragmented media landscape

Recognition

Notable achievements

  • Led advertising sales strategy for Paramount+, helping grow its ad-supported subscriber base and ad revenue as the platform scaled competitively against Netflix, Peacock, and Disney+
  • Instrumental in developing Paramount's convergent TV advertising framework, enabling unified cross-platform buys across CBS linear, cable, and streaming inventory
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