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JP Colaco

Operator

JP (Jean-Paul) Colaco is SVP and Chief T-Ads Officer at T-Mobile, leading T-Mobile Advertising Solutions since 2023. He previously held senior advertising roles at WarnerMedia, Apple, Hulu and The Walt Disney Company.

Last updated May 27, 2026 by the ATDb Editorial Team · Connections updated May 27, 2026

Role
SVP & Chief T-Ads Officer
Company
T-Mobile
Based
New York, New York, United States
Connections
1
Years in industry
15 years

Career

  • Ad sales leadership

    WarnerMedia · prior

  • Executive

    Hulu · prior

Expertise & education

Expertise

Convergent TV AdvertisingStreaming Ad Sales (AVOD/FAST)Linear TV AdvertisingProgrammatic AdvertisingCross-Platform Campaign StrategyAdvanced AdvertisingAudience-Based BuyingPremium Video Advertising

Speaking topics

Convergent TV and the future of cross-platform advertisingMonetizing streaming: AVOD strategies for premium publishersAudience-based buying in a fragmented media landscape

Recognition

Notable achievements

  • Led advertising sales strategy for Paramount+, helping grow its ad-supported subscriber base and ad revenue as the platform scaled competitively against Netflix, Peacock, and Disney+
  • Instrumental in developing Paramount's convergent TV advertising framework, enabling unified cross-platform buys across CBS linear, cable, and streaming inventory
Connection details