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Amazon DSP
AdTech
Tier SCore Infrastructure
Active
Amazon DSP provides core programmatic infrastructure for the digital advertising ecosystem
Updated 1 weeks ago
Founded2014
Employees100-500
Seattle, Washington
Funding-
AdTech
Why This Matters to AdTech
SCore Infrastructure
Amazon DSP is a core infrastructure platform within the adtech ecosystem, enabling advertisers to programmatically purchase display, video, and audio ads across the Amazon ecosystem and the open web. It plays a crucial role in the programmatic advertising landscape, allowing advertisers to access Amazon's vast user base and data insights.
Primary Use Cases in AdTech
- •Display advertising
- •Video advertising
- •Audio advertising
- •Programmatic media buying
Key Integrations
Amazon AdvertisingAmazon MarketplaceThird-party ad exchanges and publishers
Market Impact
9/10
AI Analysis90% confidence
Competitive Landscape
Key Insights
Key Facts
- •Part of Amazon Advertising division
- •Leverages Amazon's first-party shopping data
- •Access to Amazon-owned inventory including Twitch, IMDb
- •Integrated with AWS for cloud-scale processing
Market Position: Leading DSP leveraging unmatched first-party commerce data for programmatic advertising
Main Competitors
About Amazon DSP
Amazon Demand Side Platform (DSP) is an advertising platform that allows advertisers to programmatically purchase display, video, and audio ads across the Amazon ecosystem and the open web.
Rich Data Profile(115/100)
Quick Facts
- Industry
- Advertising and Marketing
- Status
- product
- Founded
- 2014
- Employees
- 100-500
- Location
- Seattle, Washington
Contact & Links
Corporate Family
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Intelligence Coverage
Basic information available
0
connections
💡 Intelligence Insights
Market Position
Classified as S in AdTech space. This indicates emerging player status.
Data Quality & Trust
Verified Information
3 sources confirmed
Data Completeness100%
Profile Completeness100%
Last updated: 9/4/2025