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Amazon DSP
AdTech
Tier SCore Infrastructure
Active
Amazon DSP provides core programmatic infrastructure for the digital advertising ecosystem
Updated 1 months ago ⚠️
Founded2012
Employees1,000-5,000
Seattle, Washington
Funding-
AdTech
Why This Matters to AdTech
SCore Infrastructure
Amazon DSP is a core infrastructure platform within the adtech ecosystem, enabling advertisers to programmatically purchase display, video, and audio ads across the Amazon ecosystem and the open web. It plays a crucial role in the programmatic advertising landscape, allowing advertisers to access Amazon's vast user base and data insights.
Primary Use Cases in AdTech
- •Display advertising
- •Video advertising
- •Audio advertising
- •Programmatic media buying
Key Integrations
Amazon AdvertisingAmazon MarketplaceThird-party ad exchanges and publishers
Market Impact
9/10
AI Analysis90% confidence
Competitive Landscape
Key Insights
Key Facts
- •Part of Amazon Advertising division
- •Leverages Amazon's first-party shopping data
- •Access to Amazon-owned inventory including Twitch, IMDb
- •Integrated with AWS for cloud-scale processing
Market Position: Leading DSP leveraging unmatched first-party commerce data for programmatic advertising
Main Competitors
Amazon Demand-Side Platform (DSP) is a self-service advertising platform that enables advertisers to programmatically buy display, video, and audio ads across the Amazon ad network and web.
Rich Data Profile(115/100)
Quick Facts
- Industry
- Advertising
- Status
- product
- Founded
- 2012
- Employees
- 1,000-5,000
- Location
- Seattle, Washington
Contact & Links
Corporate Family
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Intelligence Coverage
Basic information available
0
connections
💡 Intelligence Insights
Market Position
Classified as S in AdTech space. This indicates emerging player status.
Data Quality & Trust
Verified Information
3 sources confirmed
Data Completeness100%
Profile Completeness100%
Last updated: 10/5/2025