Amazon DSP
S · Core PlatformsSubsidiaryProgrammatic advertising platform with exclusive access to Amazon's first-party shopping and streaming data, enabling precise audience targeting and measurement across premium inventory on and off Amazon properties.
Last updated Feb 18, 2026
- Industry
- Demand-Side Platform (DSP)
- Business Model
- Programmatic Advertising Platform
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 1,000-5,000
- Funding
- -
- Revenue Range
- $500M-$1B
- Stock Symbol
- AMZN
- Parent Company
- Amazon.com, Inc.
- API Available
- Yes
Market Position
Top 3 global DSP by ad spend, rapidly growing market share
Overview
Amazon DSP (Demand-Side Platform) is a programmatic advertising platform that allows advertisers to programmatically buy display, video, and audio ads at scale. The platform provides access to Amazon's premium inventory across owned-and-operated sites (Amazon.com, IMDb, Kindle, Fire TV, Twitch) as well as third-party exchanges and publisher sites. Amazon DSP leverages Amazon's unique first-party shopping and streaming data to enable sophisticated audience targeting and campaign optimization, making it one of the most powerful DSPs in the market for reaching high-intent consumers. As part of Amazon Advertising, Amazon DSP has become a major force in the programmatic advertising ecosystem, competing directly with Google's Display & Video 360 and The Trade Desk. The platform is available in both self-service and managed-service options, catering to advertisers of all sizes. Amazon DSP's integration with Amazon Marketing Cloud (AMC) for advanced analytics and its access to exclusive Amazon audiences gives it a distinctive competitive position in the increasingly privacy-focused advertising landscape.
Products & Features
Display Advertising
Programmatic display ad buying across Amazon sites and third-party publishers
Video Advertising
In-stream and out-stream video ads across Amazon properties including Prime Video, Twitch, and Fire TV
Audio Advertising
Audio ads on Amazon Music and third-party audio publishers
Amazon Marketing Cloud
Privacy-safe analytics and measurement solution for campaign insights
Streaming TV Ads
Connected TV and over-the-top (OTT) advertising on Fire TV and IMDb TV
Key Features
Access to Amazon first-party shopping signalsProgrammatic buying across display, video, and audioAmazon audience segments and lookalike modelingCross-device campaign managementReal-time bidding and optimizationAmazon Marketing Cloud integration for analyticsBrand safety controlsFrequency capping across devicesPrivate marketplace (PMP) dealsSupply-side platform integrations
Use Cases
Brand awareness campaignsProduct launch advertisingRetargeting website visitorsAudience prospecting using Amazon shopping signalsVideo advertising on streaming platformsCross-channel campaign orchestrationCompetitive conquestingSeasonal and promotional campaigns
Customer Segments
Brand advertisersPerformance marketersAgenciesEndemic brands (selling on Amazon)Non-endemic brandsEnterprise advertisersMid-market advertisers