Amazon DSP
Amazon DSP gives advertisers unmatched access to Amazon's first-party purchase and behavioral data to reach high-intent audiences programmatically across Amazon properties and the open web, driving measurable outcomes across the full purchase funnel.
Last updated Sep 4, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026
At a glance
- Employees
- 10000+
- Funding
- -
- Revenue
- Part of Amazon Ads, which reported ~$46B+ in annual revenue (2023)
- Stock
- AMZN
About
One of the top-tier DSPs globally, uniquely positioned as the only platform with direct access to Amazon's first-party commerce data and owned-and-operated inventory at scale
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising solution, launched in 2012, that allows advertisers to programmatically buy display, video, audio, and out-of-home ad inventory at scale. It provides access to Amazon's owned-and-operated properties—including Amazon.com, IMDb, Twitch, and Freevee—as well as a vast network of third-party publisher sites and apps. What distinguishes Amazon DSP from competing platforms is its access to Amazon's proprietary first-party shopping signals, enabling advertisers to target audiences based on actual purchase intent, browsing behavior, and transactional data that no other DSP can replicate. Amazon DSP sits at the intersection of retail media and programmatic advertising, making it uniquely powerful for brands seeking to reach consumers throughout the full purchase funnel—from awareness to conversion. Advertisers can leverage Amazon's audience segments (such as in-market, lifestyle, and lookalike audiences) to reach relevant consumers both on and off Amazon properties. The platform supports a wide range of ad formats including display banners, online video (OLV), connected TV (CTV), audio ads, and digital out-of-home (DOOH), giving brands a comprehensive cross-channel programmatic solution. As part of Amazon Ads—one of the fastest-growing advertising businesses globally—Amazon DSP competes directly with The Trade Desk, Google DV360, and other major DSPs. Amazon Ads reported over $46 billion in advertising revenue in 2023, reflecting the scale and strategic importance of its advertising ecosystem. Amazon DSP is available both through managed service (with a minimum spend requirement) and self-service options, making it accessible to enterprise advertisers and sophisticated mid-market brands alike. Its integration with Amazon Marketing Cloud (AMC) further enhances measurement, attribution, and audience analytics capabilities.
Business model
Usage-based / Managed Service Platform
Target market
Enterprise and Mid-Market
What they offer
Amazon DSP Self-Service
Self-managed programmatic buying interface for sophisticated advertisers to manage their own campaigns across Amazon and third-party inventory
Amazon DSP Managed Service
White-glove managed service option where Amazon's team manages campaign execution, typically requiring a minimum spend threshold
Connected TV (CTV) Advertising
Programmatic CTV ad placements across Amazon Freevee, Fire TV, IMDb TV, and third-party streaming apps
Online Video (OLV)
In-stream and out-stream video ad formats served across Amazon-owned and third-party digital properties
Display Advertising
Programmatic display banners and rich media ads served across Amazon.com and thousands of third-party publisher sites
Audio Ads
Programmatic audio advertising delivered through Amazon Music and third-party audio streaming platforms
Digital Out-of-Home (DOOH)
Programmatic DOOH ad placements integrated into Amazon DSP's cross-channel buying capabilities
Amazon Audience Segments
Pre-built and custom audience segments based on Amazon's first-party shopping, browsing, and streaming data
Amazon Marketing Cloud (AMC) Integration
Privacy-safe clean room environment enabling advanced cross-channel measurement, attribution, and custom audience creation
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2012 · Founded