Kochava Collective

Independent mobile-first data marketplace with one of the largest device graphs outside of major platform walled gardens

Kochava Collective is the data marketplace arm of Kochava, a leading mobile measurement and attribution platform founded in 2011 and headquartered in Sandpoint, Idaho. The Collective operates as a premium data exchange built on Kochava's vast first-party data assets accumulated through its measurement and analytics platform, offering advertisers, publishers, and data buyers access to one of the largest independent mobile device graphs available in the market. With over 3.1 billion device profiles, the Collective enables precise audience segmentation, identity resolution, and data enrichment at scale. The platform provides a suite of audience management tools including Audience Explorer for data discovery and analysis, Audience Builder for custom segment creation, and Audience Manager for activation and distribution across downstream platforms and DSPs. These tools allow marketers to build, validate, and activate audiences based on behavioral, demographic, and contextual signals derived from real-world app usage and location data. The Collective positions itself as a privacy-compliant alternative to walled garden data sources, emphasizing consent-based data collection and adherence to global privacy regulations. In the broader AdTech ecosystem, Kochava Collective competes with major data marketplaces and DMPs such as Oracle Data Cloud, LiveRamp, and Nielsen Marketing Cloud. Its competitive differentiation lies in its deep mobile-first data lineage, direct integration with Kochava's attribution infrastructure, and its independence from major platform ecosystems. The Collective serves brands, agencies, and programmatic buyers seeking high-quality mobile audience data for campaign targeting and measurement enrichment.