Programmatic advertising platform offering unified access to premium inventory across multiple formats with integrated access to Yahoo and Verizon Media properties.
Last updated Feb 16, 2026 by AI Enrichment
Mid-tier DSP with access to premium Verizon Media inventory
Verizon Media DSP was the demand-side platform offering from Verizon Media (formerly Oath and Yahoo), providing programmatic advertising capabilities for agencies and advertisers. The platform enabled buyers to access premium inventory across display, video, native, and mobile formats through a unified interface. Following Verizon's sale of its media assets to Apollo Global Management in 2021, the DSP became part of Yahoo's advertising technology stack and was eventually integrated into Yahoo's broader advertising platform. The platform competed in the enterprise programmatic advertising space, offering access to Verizon Media's owned-and-operated properties alongside third-party inventory through integrations with major ad exchanges and supply-side platforms. In 2023, Yahoo announced the sunset of its standalone DSP product, consolidating its advertising technology offerings.
Programmatic display ad buying across web and mobile
Video ad campaign management and optimization
Native ad format buying and placement
Mobile-specific ad inventory and targeting