Verizon Media DSP

A major programmatic DSP leveraging Yahoo's first-party data and owned-and-operated premium inventory to compete with Google DV360, The Trade Desk, and Amazon DSP

Verizon Media DSP, now Yahoo DSP, was a global demand-side platform headquartered in New York, USA, previously known as Oath Advertising Platform, Adap.tv, and before that Advertising.com.¹ The DSP helped advertisers drive performance and branding programmatically across a diverse set of channels, including mobile, display, video, CTV, audio, and DOOH, powered by the industry's first-party data sets.² It offered a wide range of targeting options and audience segmentation capabilities, enabling advertisers to leverage first-party data, third-party data providers, and Verizon Media's proprietary data to build highly targeted audience segments.³ Verizon Media expanded the DSP to bring programmatic, premium, and its full native marketplace inventory, formats, targeting, and measurement together into a single platform.² Through a partnership with Integral Ad Science, the DSP also offered contextual targeting and contextual avoidance capabilities across programmatic ad buys, making Verizon Media the first IAS DSP partner to offer both capabilities.⁴ Source 1: gourmetads.com — Verizon Media DSP / Oath Advertising - Gourmet Ads Source 2: yahooinc.com — Verizon Media brings native marketplace, premium inventory ... Source 3: thetechylife.com — What is Verizon Media DSP: Unleashing the Power of ... Source 4: integralads.com — Press Release: Verizon Media DSP and IAS - Integral Ad Science