Verizon Media DSP
DefunctProgrammatic advertising platform offering unified access to premium inventory across multiple formats with integrated access to Yahoo and Verizon Media properties.
yahooadvertising.comNew York, New York, United States
Last updated Feb 16, 2026 by AI Enrichment
- Industry
- Demand-Side Platform (DSP)
- Business Model
- SaaS
- Target Market
- Enterprise
- Parent Company
- Yahoo (Apollo Global Management)
- API Available
- Yes
Market Position
Mid-tier DSP with access to premium Verizon Media inventory
Overview
Verizon Media DSP was the demand-side platform offering from Verizon Media (formerly Oath and Yahoo), providing programmatic advertising capabilities for agencies and advertisers. The platform enabled buyers to access premium inventory across display, video, native, and mobile formats through a unified interface. Following Verizon's sale of its media assets to Apollo Global Management in 2021, the DSP became part of Yahoo's advertising technology stack and was eventually integrated into Yahoo's broader advertising platform. The platform competed in the enterprise programmatic advertising space, offering access to Verizon Media's owned-and-operated properties alongside third-party inventory through integrations with major ad exchanges and supply-side platforms. In 2023, Yahoo announced the sunset of its standalone DSP product, consolidating its advertising technology offerings.
Products & Features
Display Advertising
Programmatic display ad buying across web and mobile
Video Advertising
Video ad campaign management and optimization
Native Advertising
Native ad format buying and placement
Mobile Advertising
Mobile-specific ad inventory and targeting
Key Features
Unified programmatic buying interfaceAccess to Verizon Media owned-and-operated inventoryCross-device targeting and measurementReal-time bidding capabilitiesAdvanced audience targetingCampaign optimization tools
Use Cases
Brand awareness campaignsPerformance marketingVideo advertising campaignsMobile app promotionCross-device advertising
Customer Segments
Advertising agenciesBrand advertisersPerformance marketersMedia buyers