Matt Barash

SVP, Global Strategy & Partnerships at AdColony (Digital Turbine)

Barash is known for his strategic leadership in mobile and in-app advertising, particularly his ability to forge high-impact global partnerships and articulate the future of programmatic mobile video to both industry insiders and broader audiences.

Thought Leader New York, New York, United States15+ years in industry

Last updated Feb 27, 2026 by AI Enrichment

Bio

Matt Barash is a senior AdTech executive recognized as one of the mobile advertising industry's most prominent strategic thinkers. As SVP of Global Strategy & Partnerships at AdColony, a leading mobile advertising platform owned by Digital Turbine, he has been instrumental in expanding the company's global reach and positioning it at the forefront of in-app advertising innovation. His work spans programmatic advertising, mobile video, header bidding, and the evolving landscape of in-app monetization, making him a go-to voice for industry commentary and conference keynotes. Barash has built his career at the intersection of business development, strategic partnerships, and mobile media strategy. Prior to his role at AdColony, he held senior positions at other digital media and AdTech companies, accumulating deep expertise in navigating the complex supply and demand dynamics of mobile advertising ecosystems. His ability to bridge technical programmatic concepts with high-level business strategy has made him a trusted partner for publishers, advertisers, and platform operators alike. A frequent speaker at major industry events including Cannes Lions, Mobile World Congress, and various IAB and AdExchanger forums, Barash regularly contributes thought leadership on topics such as the future of mobile video, privacy-safe advertising, and the maturation of in-app programmatic. He is widely regarded as both an operator and an evangelist for the mobile advertising space, helping to shape industry narratives and standards through his public-facing work and behind-the-scenes partnerships.

Previous Roles

Head of Global Publishing

Index Exchange (2017-2019)

Senior Director, Publisher Development

Oath (Verizon Media) (2015-2017)

Director, Business Development

Digital Media / AdTech (various) (2010-2015)

Expertise

Mobile AdvertisingIn-App AdvertisingProgrammatic AdvertisingMobile VideoHeader BiddingStrategic PartnershipsSupply-Side Platforms (SSP)In-App Monetization

Notable Achievements

Led global strategy and partnerships at AdColony, helping scale the platform's international programmatic footprint under Digital Turbine ownership
Recognized as a prominent industry voice on mobile and in-app advertising trends, contributing to major AdTech publications and conference stages
Played a key role in advancing in-app header bidding adoption and education across the mobile advertising ecosystem

Speaking Topics

Mobile Video AdvertisingProgrammatic Trends in MobileIn-App Header BiddingIn-App Monetization StrategiesThe Future of Mobile AdvertisingPrivacy and Identity in Mobile AdTech

Publications

Contributor to AdExchanger on mobile programmatic trends
Contributor to trade press including Mobile Marketer and Digiday on in-app advertising