Skip to content
M

Matt Barash

Chief Commercial Officer at Nova Studio

Barash is known for his strategic leadership in mobile and in-app advertising, particularly his ability to forge high-impact global partnerships and articulate the future of programmatic mobile video to both industry insiders and broader audiences.

Thought LeaderLinkedInNew York, New York, United States15+ years in industry

Last updated May 30, 2026 by the ATDb Editorial Team

Bio

Matt Barash is Chief Commercial Officer of Nova Studio, where he leads global commercial strategy across sales, partnerships, go-to-market, packaging, and revenue operations. A two-decade ad-tech and digital-media sales leader, he previously held senior roles at Index Exchange (SVP, Americas), Zeotap, and AdColony (through its Opera Mediaworks era and Digital Turbine acquisition), with earlier roles at SessionM, Forbes, and Fox Audience Network. He also advises a range of ad-tech and media startups.

Previous Roles

Senior Vice President, Americas

Index Exchange (2022–2024)

SVP, Global Publishing & Platform Partnerships

Zeotap (2020–2021)

SVP, Strategy & Business Development

AdColony (2018–2020)

VP, Global Platform Partnerships & Demand

Opera Mediaworks (2015–2017)

Head of Business Development

SessionM (2012–2013)

VP & Advertising Director

Forbes (2010–2012)

Expertise
Mobile AdvertisingIn-App AdvertisingProgrammatic AdvertisingMobile VideoHeader BiddingStrategic PartnershipsSupply-Side Platforms (SSP)In-App Monetization
Notable Achievements
  • Led global strategy and partnerships at AdColony, helping scale the platform's international programmatic footprint under Digital Turbine ownership
  • Recognized as a prominent industry voice on mobile and in-app advertising trends, contributing to major AdTech publications and conference stages
  • Played a key role in advancing in-app header bidding adoption and education across the mobile advertising ecosystem
Speaking Topics
Mobile Video AdvertisingProgrammatic Trends in MobileIn-App Header BiddingIn-App Monetization StrategiesThe Future of Mobile AdvertisingPrivacy and Identity in Mobile AdTech
Publications
  • Contributor to AdExchanger on mobile programmatic trends
  • Contributor to trade press including Mobile Marketer and Digiday on in-app advertising
Advisory Roles
TickleReceptivMulaRevContentQortexSafeGuard Privacy