SessionM

SessionM was a pioneering mobile-first customer engagement and loyalty platform that revolutionized how enterprises connected with their customers through personalized rewards and gamified experiences. Founded to address the growing need for sophisticated mobile engagement solutions, the company provided brands with comprehensive tools to design, deploy, and manage loyalty programs directly within mobile applications. SessionM enabled businesses to reward users for diverse behaviors including app opens, content consumption, social sharing, in-app purchases, and custom-defined actions, transforming passive users into active, loyal customers while generating valuable behavioral insights. The platform distinguished itself through its mobile-first architecture and comprehensive SDK that integrated seamlessly into iOS and Android applications. SessionM combined loyalty program management, gamification mechanics, personalized messaging, real-time reward fulfillment, and advanced analytics into a unified solution that enabled marketers to create sophisticated, data-driven engagement strategies. Serving primarily retail, entertainment, media, telecommunications, and consumer packaged goods industries, the platform helped brands drive measurable outcomes including increased app retention, higher engagement frequency, improved conversion rates, and enhanced customer lifetime value. The company's technology and market position were validated when Mastercard acquired SessionM in 2019, integrating its capabilities into Mastercard's broader customer engagement and loyalty ecosystem.