SessionM

SessionM was a pioneering mobile-first customer engagement and loyalty platform that revolutionized how brands connected with their customers through personalized rewards and gamified experiences. The company provided enterprises with sophisticated tools to design, deploy, and manage comprehensive loyalty programs directly within mobile applications, enabling businesses to reward users for a wide range of behaviors including app opens, content consumption, social sharing, in-app purchases, and custom-defined actions. By leveraging behavioral analytics and real-time engagement mechanics, SessionM helped brands transform passive users into active, loyal customers while generating valuable insights into user preferences and engagement patterns. The platform distinguished itself through its mobile-first architecture and comprehensive SDK that integrated seamlessly into existing mobile applications across iOS and Android platforms. SessionM's solution combined loyalty program management, gamification mechanics, personalized messaging, real-time reward fulfillment, and advanced analytics into a unified platform that enabled marketers to create sophisticated, data-driven engagement strategies. The company served primarily retail, entertainment, media, telecommunications, and consumer packaged goods industries, where mobile app engagement and customer lifetime value were critical business metrics. SessionM positioned itself as a strategic partner for brands seeking to differentiate their mobile experiences in an increasingly competitive digital landscape. The platform's ability to drive measurable business outcomes—including increased app retention rates, higher frequency of engagement, improved conversion rates, and enhanced customer lifetime value—made it a valuable solution for enterprises investing heavily in mobile as a primary customer touchpoint. The company was ultimately acquired by Mastercard in 2019, validating its technology and market position in the customer loyalty and engagement space.