SessionM

Leading mobile-first loyalty and customer engagement platform prior to Mastercard acquisition

SessionM was a mobile-first customer engagement and loyalty platform that helped brands create personalized, data-driven customer experiences. The company pioneered the use of gamification mechanics combined with behavioral data to drive customer engagement across mobile apps, websites, and other digital channels. SessionM's platform enabled marketers to create loyalty programs, run targeted campaigns, and deliver personalized offers based on real-time customer behavior and preferences. The platform was particularly popular among retailers, restaurants, and consumer brands looking to modernize their loyalty programs and create more engaging customer experiences. SessionM differentiated itself by offering a comprehensive solution that combined loyalty management, campaign orchestration, and customer data management in a single platform, with a strong emphasis on mobile-first experiences. In 2019, SessionM was acquired by Mastercard, which integrated the platform into its broader customer engagement and loyalty services portfolio. The acquisition allowed Mastercard to expand its capabilities in digital customer engagement and loyalty program management, particularly for its merchant and banking clients. Following the acquisition, SessionM's technology became part of Mastercard's Session suite of products.