Forbes

One of the world's leading business media brands, commanding a premium audience of executives, entrepreneurs, and high-net-worth individuals sought by major advertisers

Forbes is one of the world's most recognized business media brands, publishing the iconic Forbes magazine (founded 1917) and operating forbes.com, one of the most-visited business news websites globally. The company covers business, finance, investing, technology, entrepreneurship, and lifestyle, and is known for its influential lists such as the Forbes 400, Forbes Global 2000, and the annual Billionaires List. These lists and rankings have become cultural touchstones and significant drivers of brand awareness and traffic. Forbes generates revenue through multiple streams central to media and advertising: digital and print advertising, branded content and native advertising, licensing of the Forbes brand, events and conferences, and subscription products including Forbes membership tiers. The company operates a contributor network model that significantly expands its content output and reach, attracting a large, affluent audience that is highly attractive to premium advertisers. Forbes BrandVoice is a notable native advertising platform allowing marketers to publish content directly on forbes.com alongside editorial content. Since 2014, Forbes has been majority-owned by Integrated Whale Media Investments, a Hong Kong-based investment group, with the Forbes family retaining a minority stake and Steve Forbes serving as chairman and editor-in-chief. The company has pursued digital transformation aggressively, expanding its global editions, digital subscriptions, and audience reach. Forbes competes directly with Bloomberg Media, Business Insider, Fortune, and The Wall Street Journal for business-focused audiences and the premium advertising budgets that follow them.