Chinese Brands Pursue Global Ad Push, The Trade Desk Says

U.S. media-buying firm The Trading Desk sees an opportunity as China makes an international brand push using digital advertising, Forbes reports. “There’s going to be a big shift” as Chinese brands break through old stereotypes and pursue more sophisticated ad buying, said Mitch Waters, senior vice president for the Asia-Pacific region. Firms like the Trade Desk can accelerate this process, but Waters added: “We’re seeing this skill set of brand building evolving from domestic advertisers, and even domestic agencies building that capability to have that strategy for these brands.”

Last updated Nov 5, 2026 by ATDb automated enrichment