AdColony

A leading mobile video advertising network and monetization platform, known for premium brand-safe inventory and high-impact video formats before its merger into Digital Turbine.

AdColony was a prominent mobile advertising platform that specialized in high-quality video advertising experiences, particularly known for its proprietary Instant-Play HD video technology that enabled smooth, buffer-free video ad playback on mobile devices. Founded in 2011 as part of Opera Mediaworks and later spun out, AdColony built a strong reputation among brand advertisers and app developers for delivering premium mobile video ad formats including interstitials, rewarded video, and rich media units. The platform served as both a demand-side solution for advertisers and a monetization tool for mobile app publishers and developers. AdColony was acquired by Digital Turbine in February 2021 for approximately $400 million, marking a significant consolidation in the mobile advertising space. Prior to the acquisition, AdColony had been owned by Otello Corporation (formerly Opera Software) and operated as a standalone mobile advertising business with a global footprint spanning North America, Europe, and Asia-Pacific. The company had established itself as a top-tier mobile advertising network with relationships with major brand advertisers, agencies, and thousands of app publishers. Following the Digital Turbine acquisition, AdColony's technology and team were integrated into Digital Turbine's broader media and advertising platform. The AdColony brand was eventually merged and rebranded as part of Digital Turbine's unified advertising offerings. The combination aimed to create an end-to-end mobile advertising solution leveraging Digital Turbine's device-level distribution capabilities alongside AdColony's premium video ad inventory and demand relationships.