Delivers high-quality, engaging mobile video advertising experiences with proprietary HD video technology that maximizes user engagement and monetization for publishers while driving performance for advertisers.
Last updated Feb 8, 2026
- Industry
- Mobile Advertising
- Business Model
- Marketplace
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $185M
- Revenue Range
- $50M-$100M
- Stock Symbol
- NASDAQ:ADCO
- Parent Company
- Digital Turbine
- API Available
- Yes
Market Position
Leading mobile video advertising platform, now integrated within Digital Turbine's mobile growth ecosystem
Overview
AdColony is a mobile advertising platform specializing in high-definition video advertising and interactive ad experiences for mobile apps. Founded in 2008, the company pioneered Instant-Play™ HD video technology that enabled high-quality video ads on mobile devices. AdColony provides publishers with monetization solutions and advertisers with performance-driven mobile advertising campaigns, focusing on user engagement through innovative ad formats including interactive video, playable ads, and Aurora™ HD Video. In 2014, AdColony was acquired by Opera Software (now Otello Corporation) and later became part of Digital Turbine in 2021 through a $400 million acquisition. As part of Digital Turbine, AdColony operates within a larger mobile growth platform ecosystem, serving major app publishers and brands globally. The platform is known for its proprietary video technology, high eCPMs for publishers, and performance-oriented advertising solutions that emphasize user experience and engagement metrics.
Products & Features
Instant-Play HD Video
Proprietary high-definition video ad technology that delivers smooth, buffer-free video experiences
Aurora HD Video
Advanced HD video ad format with interactive elements and enhanced engagement features
Interactive Video Ads
Engaging video ad formats with interactive elements that drive user participation
Playable Ads
Interactive ad units that allow users to experience app gameplay before downloading
Rewarded Video
Video ads that provide in-app rewards to users for watching, enhancing user experience
AdColony SDK
Software development kit for publishers to integrate AdColony ads into mobile applications
Key Features
Instant-Play HD video technologyInteractive and playable ad formatsRewarded video advertisingAdvanced targeting capabilitiesReal-time analytics and reportingCross-platform support (iOS and Android)Mediation platform integrationBrand safety controlsViewability optimization
Use Cases
Mobile game monetization through rewarded videoApp install campaigns for user acquisitionBrand awareness campaigns with HD videoIn-app advertising monetization for publishersInteractive product demonstrationsPerformance marketing for mobile apps
Customer Segments
Mobile game developers and publishersApp publishers across various categoriesBrand advertisersMobile app marketersPerformance advertisersAd networks and mediation platforms