Fiksu

Fiksu is a mobile marketing technology platform that specializes in user acquisition and retention solutions for mobile app developers and publishers. The company's core offering combines programmatic advertising technology with advanced attribution modeling to help clients optimize their marketing campaigns across the mobile app ecosystem. Through sophisticated targeting capabilities, real-time analytics, and machine learning algorithms, Fiksu enables app developers to identify and acquire high-value users while maximizing return on ad spend (ROAS) and lifetime value (LTV). The platform addresses critical pain points in mobile marketing including accurate attribution tracking, fraud detection and prevention, and cross-channel campaign orchestration. Fiksu leverages real-time bidding (RTB) technology to automate and optimize campaign performance across multiple advertising channels, providing clients with the tools necessary to navigate evolving privacy regulations and platform changes. The company's data-driven approach has positioned it as a significant player in the mobile app marketing technology sector, serving both emerging app startups and established publishers seeking to scale their user base profitably while maintaining marketing efficiency in an increasingly competitive marketplace.