Fiksu

Fiksu is a mobile marketing technology platform that specializes in delivering comprehensive user acquisition and retention solutions for mobile app developers and publishers. The company's data-driven approach combines programmatic advertising technology with advanced attribution modeling to help clients optimize their marketing campaigns across the complex mobile app ecosystem. Through sophisticated targeting capabilities and real-time analytics, Fiksu enables app developers to identify and acquire high-value users while maximizing return on ad spend (ROAS) and lifetime value (LTV). The platform leverages machine learning algorithms and real-time bidding technology to automate and optimize campaign performance across multiple advertising channels. Fiksu addresses critical pain points in mobile marketing including accurate attribution tracking, fraud detection and prevention, and cross-channel campaign orchestration. As the mobile advertising landscape continues to evolve with increasing privacy regulations and platform changes, Fiksu provides the tools necessary for app marketers to navigate these challenges while maintaining efficient user acquisition at scale. Fiksu primarily serves mobile app developers, gaming studios, and digital publishers who require sophisticated marketing technology to scale their user base profitably. The company's client base includes both emerging app startups seeking rapid growth and established publishers optimizing their marketing efficiency. By providing actionable insights into user behavior, campaign performance, and competitive benchmarks, Fiksu empowers its clients to make data-informed decisions that drive sustainable app growth in an increasingly competitive marketplace.