Fiksu
B · Infrastructure & DataAcquired by NinthDecimal (acquired 2016, later renamed Pedestrian)Fiksu provided mobile app developers with data-driven user acquisition and retention solutions that combined programmatic advertising with advanced attribution to optimize campaign performance and maximize ROI.
Last updated Feb 8, 2026
- Industry
- Mobile App Marketing and User Acquisition
- Business Model
- SaaS/Platform
- Target Market
- Mid-Market to Enterprise
- Employee Count
- 51-200
- Funding
- $28M
- Parent Company
- NinthDecimal (acquired 2016, later renamed Pedestrian)
- API Available
- Yes
Market Position
Mid-tier mobile marketing platform focused on app user acquisition before acquisition by NinthDecimal
Overview
Fiksu was a mobile marketing technology platform that specialized in user acquisition and retention solutions for mobile app developers and publishers. The company provided programmatic advertising technology combined with advanced attribution modeling to help clients optimize their marketing campaigns across the mobile app ecosystem. Fiksu's platform utilized sophisticated targeting capabilities, real-time analytics, and machine learning algorithms to enable app developers to identify and acquire high-value users efficiently. Fiksu was acquired by NinthDecimal (later renamed Pedestrian) in 2016, marking a consolidation in the mobile marketing technology space. The acquisition combined Fiksu's user acquisition expertise with NinthDecimal's location-based marketing capabilities. Prior to its acquisition, Fiksu had established itself as a notable player in the mobile app marketing space, particularly known for its performance-based advertising solutions and its focus on driving measurable ROI for app developers and mobile-first brands.
Products & Features
User Acquisition Platform
Programmatic advertising platform for acquiring mobile app users at scale
Attribution Analytics
Advanced attribution modeling to track and measure user acquisition campaign performance
Audience Targeting
Machine learning-powered targeting to identify and reach high-value mobile app users
Campaign Optimization
Real-time optimization tools to improve campaign performance and ROI
Key Features
Programmatic mobile advertisingAdvanced attribution modelingReal-time analytics and reportingMachine learning-based optimizationCross-channel campaign managementAudience segmentation and targetingPerformance-based pricing modelsSDK integration for tracking
Use Cases
Mobile app user acquisition campaignsApp install optimizationUser retention and re-engagementPerformance marketing for mobile gamesMobile commerce app growthCross-platform attribution tracking
Customer Segments
Mobile game developersMobile app publishersE-commerce mobile appsEntertainment and media appsMobile-first brands