Mobile Ad Platform

AdAction is a performance-based mobile app marketing company that has, since 2013, helped brands, merchants, and app developers drive scalable growth through user acquisition and monetization strategies across iOS, Android, and web.

Adlook is a next-generation media technology company specializing in reaching audiences on the open web and connected television.

Apple Ads is Apple's native advertising platform for the App Store, rebranded from Apple Search Ads as of April 14, 2025, reflecting its evolution from a single-placement search tool into a multifaceted marketing ecosystem.

Apple Search Ads, now rebranded as Apple Ads, was Apple's native App Store advertising platform that evolved from a single-placement search tool into a multifaceted marketing ecosystem for iOS app marketers.

AppLovin is a Palo Alto-based American technology company whose core business centers on giving app developers a suite of tools — spanning mobile advertising, marketing, analytics, and monetization — delivered through platforms that include the supply-side platform MAX, the demand-side platform AppDiscovery, and the SparkLabs creative studio.

Facebook Audience Network, now operating as Meta Audience Network, was a third-party ad network launched in 2014 as an in-app advertising network for mobile apps that leveraged targeting data from Facebook's own platforms — including Facebook, Messenger, and Instagram — to serve ads both on and off Facebook properties.

Fyber is a mobile advertising technology company that specializes in ad monetization solutions for app publishers, now operating as part of Digital Turbine's independent Mobile Growth Platform.

Google AdMob is a mobile app monetization platform originally built independently and acquired by Google in November 2009, serving app and game developers by delivering in-app advertisements across formats such as banner, interstitial, rewarded, and native ads.

Meta Audience Network is a large-scale digital advertising platform designed to help brands connect with targeted audiences across Meta's own apps and services as well as a broad ecosystem of third-party partner websites and mobile apps.

App Store is Apple's mobile application marketplace offering four distinct ad placements — Today Tab, Search Tab, Search Results, and Product Pages — that together serve advertisers seeking to reach users at different stages of the app discovery journey.

AppLovin MAX is a mobile app monetization platform that helps developers maximize ad revenue by connecting multiple ad networks within a unified real-time bidding environment, driving competition among demand sources to achieve the highest possible CPMs.

Baidu Ads is the advertising arm of Baidu, China's dominant search engine holding over 75% market share, processing 5 billion queries every day with approximately 667 million monthly active users on its app alone.

Chartboost is an in-app programmatic advertising and monetization platform that enables developers to monetize their mobile apps and connects advertisers to global in-app inventory.

Digital Turbine is a mobile technology company that connects advertisers, app owners, and device partners through on-device integrations, direct app partnerships, and data intelligence tools — delivering targeted performance at scale without the closed-access constraints of traditional walled gardens.

InMobi is an Indian multinational technology company, headquartered in Bengaluru, that operates a mobile-first platform enabling contextual mobile advertising.

ironSource was an Israeli software company focused on developing technologies for app monetization and distribution, with its core products centered on the app economy.

Kakao Corporation is one of South Korea's most influential digital ecosystem companies, operating across communication, mobility, entertainment, fintech, and commerce.

Kargo is an advertising technology company that engineers technology to forge connections between brands and consumers.

8th Wall is a leading WebAR platform enabling brands and developers to create augmented reality experiences that run directly in mobile web browsers without requiring app downloads.

AdColony was a leading mobile advertising platform known for its high-quality video ad formats, later merged into Digital Turbine's media business.

Adjoe is a mobile ad platform specializing in playtime-based advertising, where users are rewarded for engaging with advertised apps. The company operates primarily in the mobile gaming space, offering a performance-based model that drives user acquisition and engagement for app developers.

AdMaven is a performance-focused ad network specializing in push notifications, pop-under, and native ads, connecting advertisers with a massive global publisher base.

Apple has paradoxically become one of the most influential companies in AdTech despite positioning itself as a privacy champion. Through iOS App Tracking Transparency (ATT) and Safari's Intelligent Tracking Prevention (ITP), Apple has fundamentally reshaped the digital advertising landscape, causing an estimated $278 billion impact on the AdTech ecosystem. While limiting third-party tracking, Apple has simultaneously built its own advertising business through App Store Search Ads, which benef...

AI-powered user acquisition (DSP) platform that matches advertiser demand with publisher supply via real-time auctions. Core revenue driver for AppLovin.

Mobile + CTV RTB exchange (OpenRTB 2.5). Connects DSPs to AppLovin's mediation supply. Integrated with The Trade Desk April 2022.

Creative-tech studio inside AppLovin: builds playable + interactive ad units. Uses AI to generate playables that report ~90% higher engagement than static banners. Founded 2018.

42matters provides app intelligence and mobile app data through APIs and analytics tools. The company specializes in gathering and analyzing data from major app stores, offering insights about millions of apps to help businesses make data-driven decisions about mobile apps and app marketing.

Adpone is a mobile-focused demand-side platform specializing in performance marketing and user acquisition campaigns. The company provides programmatic buying solutions with advanced targeting capabilities for app install campaigns and mobile advertising across global inventory sources.

AppBrain provides analytics, advertising, and app promotion services for Android app developers. The platform offers tools for app promotion, SDK analytics, and market intelligence to help developers grow their mobile applications and understand the Android ecosystem.

Appfigures is a leading platform providing app store intelligence, analytics, and ASO tools for mobile app developers and publishers. It helps users track app performance, monitor competitors, and optimize their app store listings to maximize visibility and downloads.

End-to-end app management suite for mobile carriers / OEMs. Distinct from 'Array Networks' (unrelated infra company).

AppMetrica is Yandex's mobile app analytics and attribution platform that helps developers track user behavior, measure marketing campaigns, and optimize app performance.

Appreciate is a mobile engagement and monetization platform that rewards users for interacting with ads and content. They provide alternative monetization models for app developers through opt-in advertising experiences and user incentivization.

Aditude provides mobile advertising mediation and monetization solutions for app developers, offering real-time bidding integration and waterfall optimization. Their platform helps publishers maximize revenue from in-app advertising through intelligent demand management and analytics.

Huawei is a multinational technology company that specializes in telecommunications equipment, consumer electronics, and enterprise solutions. It is one of the largest telecommunications equipment manufacturers in the world.

Quattro Wireless was a pioneering mobile advertising network acquired by Apple in 2010 to power its iAd platform.

Sabio Mobile is a programmatic advertising platform specializing in reaching Hispanic and multicultural audiences through mobile and CTV channels. The company offers data-driven targeting solutions that help brands connect with diverse consumer segments across premium inventory. Sabio combines first-party data with cultural insights to deliver personalized ad experiences.

WeChat is a Chinese super-app offering messaging, social media, mobile payments, and advertising solutions, operated by Tencent.

Xiaomi is a Chinese multinational technology company that designs, develops, and sells smartphones, mobile apps, and related consumer electronics. It is one of the world's largest smartphone manufacturers and has expanded into various other product categories, including smart home devices, laptops, and wearables.

Airnow Media is a mobile user acquisition and in-app advertising platform focused on performance-driven campaigns for app developers and mobile-first brands. It operates its own DSP and supply partnerships to deliver installs and engagement at scale, with a strong focus on gaming and utility apps. The company is headquartered in Israel and serves global advertisers.

Alibaba's mobile advertising network enabling app developers and publishers to monetize traffic through Alibaba's vast e-commerce and retail data ecosystem.

Baidu Mobile Ads is China's dominant mobile advertising platform, leveraging Baidu's search engine and AI capabilities to connect advertisers with hundreds of millions of mobile users across its ecosystem.

Pangle is ByteDance's global app monetization and advertising platform, enabling mobile publishers to maximize revenue through high-quality ad formats powered by TikTok's massive advertiser demand.

Clipwire Games was a Canadian mobile game developer known for casual titles that integrated advertising and monetization solutions, later acquired to bolster mobile gaming and AdTech capabilities.

A mobile medical reference and clinical decision support platform for healthcare professionals, now operating as part of athenahealth's physician engagement solutions.

Facebook is Meta’s flagship social networking app — the consumer product, distinct from the company (Facebook, Inc., renamed to Meta Platforms in 2021).

Google Play is Google's official digital distribution platform for Android apps, games, music, movies, and books, serving as a critical channel for app developers and advertisers to reach billions of Android users worldwide.

Kidoz is a COPPA and GDPR-K compliant advertising network and platform focused exclusively on reaching children and family audiences through mobile games and apps. It provides brand-safe, privacy-compliant ad solutions for advertisers targeting kids, parents, and families without using behavioral tracking or personal data. Kidoz is the leading purpose-built adtech platform for the children's digital media segment.