Zynga

One of the largest mobile game publishers globally, with a significant in-game advertising network and programmatic capabilities via Chartboost

Zynga is a global leader in interactive entertainment, best known for developing and publishing mobile and social games such as FarmVille, Words With Friends, Zynga Poker, and CSR Racing. Founded in 2007, the company built its early success on Facebook-based social games before pivoting heavily toward mobile platforms. With hundreds of millions of monthly active users across its portfolio, Zynga operates one of the largest mobile gaming networks in the world, giving it substantial reach for advertising and user acquisition purposes. In the AdTech ecosystem, Zynga is significant both as an advertising platform and as an advertiser. Through its internal advertising network and partnerships, Zynga offers brands and performance marketers access to highly engaged mobile gaming audiences via in-game ads, rewarded video, interstitials, and playable ad formats. The company also operates its own user acquisition infrastructure to grow its game titles, making it a sophisticated buyer of mobile media. Its acquisition of Chartboost in 2021 further deepened its AdTech capabilities, adding a mobile programmatic advertising and monetization platform to its stack. In 2022, Take-Two Interactive acquired Zynga for approximately $12.7 billion, one of the largest acquisitions in gaming history. Under Take-Two, Zynga continues to operate as a distinct mobile gaming division, combining its advertising technology assets and game portfolio with Take-Two's broader publishing capabilities. The combined entity positions Zynga as a cornerstone of Take-Two's mobile strategy, with Chartboost serving as the programmatic backbone for monetization and user acquisition across the group.