Singular

Top-tier mobile measurement partner (MMP) and marketing analytics platform competing with AppsFlyer and Adjust, differentiated by unified attribution and cost aggregation

Singular is a leading marketing intelligence platform founded in 2014 and headquartered in San Francisco, California. The company specializes in unifying mobile attribution, marketing analytics, and cost aggregation into a single platform, enabling marketers to measure ROI across every channel, campaign, and creative. Singular ingests data from hundreds of ad networks, publishers, and marketing platforms to provide a comprehensive view of marketing performance, helping brands optimize spend and drive growth. Singular's platform combines mobile measurement partner (MMP) capabilities with advanced marketing analytics, offering features such as multi-touch attribution, fraud prevention, SKAdNetwork support, and granular cost data aggregation. The company serves a broad range of clients from mobile-first startups to large enterprises across gaming, e-commerce, fintech, and on-demand verticals. Its ability to connect attribution data with cost data at a granular level is a key differentiator in the competitive MMP landscape. In the AdTech ecosystem, Singular competes directly with AppsFlyer, Adjust, and Branch, while also positioning itself as a broader marketing analytics solution beyond pure attribution. The company has raised significant venture funding and has grown its customer base to include major global brands. Singular is recognized for its strong API capabilities, deep integrations with major ad platforms, and its focus on privacy-safe measurement solutions in a post-IDFA, cookieless advertising environment.