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Singular

Singular

Mobile Attribution & Marketing Analyticssingular.net

Singular is a marketing analytics and attribution company that provides services including mobile attribution, cost aggregation, fraud prevention, and marketing ETL, giving marketers actionable insights into their advertising performance and ROI.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026

History
Founded
2014
HQ
San Francisco, California, United States
Connections
71

AI-drafted from public sources9 sources cited

At a glance

Employees
201-500
Funding
$100M+
Revenue
$20M-$50M
Stock
N/A
57integrations10competitors
Attribution & AnalyticsMarketing Analytics

About

Top-tier Mobile Measurement Partner (MMP) and marketing intelligence platform, competing directly with AppsFlyer and Adjust with a differentiated focus on unified cost and ROI analytics

Singular is a marketing analytics and attribution company that provides services including mobile attribution, cost aggregation, fraud prevention, and marketing ETL, giving marketers actionable insights into their advertising performance and ROI. Its end-to-end platform unifies cost aggregation from more than 1,200 sources, with data normalized, deduplicated, and delivered with governance, fraud protection, privacy controls, and enterprise-grade security across marketing channels. The platform brings together cost, performance, creative, and attribution data across every channel and device, measuring the complete customer journey across mobile, web, CTV, PC, and console. Singular serves sectors including agencies, e-commerce, finance, gaming, and travel, with top marketers from organizations such as LinkedIn, Rovio, Microsoft, Lyft, Twitter, and EA relying on it for a complete view of marketing performance. The company was founded in 2014 and is headquartered in San Francisco, California. Source 1: cbinsights.com — Singular - Products, Competitors, Financials, Employees ... Source 2: singular.net — Singular: Marketing Attribution & Analytics with AI Insights Source 3: builtfirst.com — Singular - App Attribution Provider

Business model

SaaS

Target market

Mid-Market and Enterprise

What they offer

  • Mobile Attribution

    Deterministic and probabilistic attribution for mobile app installs and in-app events across iOS and Android, including SKAdNetwork support.

  • Cost Aggregation

    Automated ingestion and normalization of marketing spend data from 2,000+ ad networks and platforms for unified ROI reporting.

  • Marketing Analytics

    Unified dashboard and reporting suite combining attribution and cost data to deliver cross-channel ROI and performance insights.

  • Deep Linking

    Deferred and contextual deep linking to route users to specific in-app content and improve user experience post-click.

  • Fraud Prevention

    Real-time detection and blocking of fraudulent installs, clicks, and in-app events to protect marketing budgets.

  • ETL & Data Pipelines

    Automated data export pipelines to push clean, unified marketing data into data warehouses like Snowflake, BigQuery, and Redshift.

  • Creative Analytics

    Performance reporting at the creative level to identify top-performing ad creatives across campaigns and channels.

  • SKAdNetwork Analytics

    Full support for Apple's SKAdNetwork privacy-preserving attribution framework with conversion value management.

Key features

Unified cost and attribution data in a single platformSupport for 2,000+ ad network integrationsSKAdNetwork and iOS 14+ privacy framework supportReal-time fraud detection and preventionDeep linking and deferred deep linkingAutomated ETL pipelines to data warehousesCreative-level performance analyticsCross-channel ROI measurementCustom dashboard and reporting builderCohort analysis and LTV measurement

Use cases

Measuring mobile app install campaign ROI across multiple ad networksAggregating and normalizing marketing spend data from disparate sourcesFraud detection and invalid traffic filtering for mobile campaignsDeep linking for user acquisition and retargeting campaignsiOS attribution via SKAdNetwork for privacy-compliant measurementFeeding clean marketing data into internal BI and data warehouse toolsCreative performance analysis to optimize ad spendCross-channel attribution for omnichannel marketing teams

Customer segments

Mobile gaming companiesE-commerce and retail appsFintech and banking appsOn-demand and delivery servicesSubscription appsTravel and hospitality appsPerformance marketing agencies

Tech & specs

Technology stack

Cloud-based SaaS infrastructureREST APIiOS SDKAndroid SDKReact (frontend)Snowflake integrationGoogle BigQuery integrationAmazon Redshift integrationSKAdNetwork framework support

Security & compliance

SOC 2GDPRCCPACOPPAiOS App Tracking Transparency (ATT) compliantSKAdNetwork compliant

Deployment

Cloud

API

Yes

Explore further

3 views
On the AtlasAttribution & AnalyticsOn the Mapby country + regionOn the GraphNetwork around Singular