Singular
Singular unifies attribution, marketing data, and cost aggregation into one platform so marketers can measure true ROI across every channel and make smarter budget decisions.
Last updated Aug 9, 2026 by ATDb automated enrichment · Connections updated Aug 10, 2026
At a glance
- Employees
- 201-500
- Funding
- $100M+
- Revenue
- $20M-$50M
- Stock
- N/A
About
Top-tier Mobile Measurement Partner (MMP) and marketing intelligence platform, competing directly with AppsFlyer and Adjust with a differentiated focus on unified cost and ROI analytics
Singular is a leading marketing intelligence platform founded in 2014 and headquartered in San Francisco, California. The company specializes in unifying mobile attribution, marketing analytics, and cost aggregation into a single platform, enabling marketers to measure ROI across every channel, campaign, and creative. Singular connects data from hundreds of ad networks, publishers, and marketing platforms to give brands a comprehensive view of their entire marketing funnel — from impression to conversion and beyond. Singular's platform is particularly distinguished by its ability to combine attribution data with marketing cost data, allowing marketers to calculate true ROI rather than just tracking installs or conversions in isolation. The platform supports SKAdNetwork measurement, deep linking, fraud prevention, and cross-device attribution, making it a comprehensive solution for mobile-first and omnichannel marketers. Its ETL (Extract, Transform, Load) capabilities allow teams to pipe clean, unified marketing data into their own data warehouses and BI tools. In the competitive mobile measurement and attribution market, Singular competes directly with AppsFlyer, Adjust, and Branch, while also positioning itself against broader marketing analytics platforms. The company has raised significant venture funding and serves a global customer base that includes major brands across gaming, e-commerce, fintech, and on-demand services. Singular is recognized as a strong alternative in the MMP (Mobile Measurement Partner) space, particularly valued for its unified cost aggregation and analytics capabilities that go beyond pure attribution.
Business model
SaaS
Target market
Mid-Market and Enterprise
What they offer
Mobile Attribution
Deterministic and probabilistic attribution for mobile app installs and in-app events across iOS and Android, including SKAdNetwork support.
Cost Aggregation
Automated ingestion and normalization of marketing spend data from 2,000+ ad networks and platforms for unified ROI reporting.
Marketing Analytics
Unified dashboard and reporting suite combining attribution and cost data to deliver cross-channel ROI and performance insights.
Deep Linking
Deferred and contextual deep linking to route users to specific in-app content and improve user experience post-click.
Fraud Prevention
Real-time detection and blocking of fraudulent installs, clicks, and in-app events to protect marketing budgets.
ETL & Data Pipelines
Automated data export pipelines to push clean, unified marketing data into data warehouses like Snowflake, BigQuery, and Redshift.
Creative Analytics
Performance reporting at the creative level to identify top-performing ad creatives across campaigns and channels.
SKAdNetwork Analytics
Full support for Apple's SKAdNetwork privacy-preserving attribution framework with conversion value management.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2014 · Founded