Singular
Singular unifies mobile attribution, cost data, and marketing analytics into a single platform, giving marketers a complete ROI picture across every channel and enabling smarter budget optimization.
Last updated May 15, 2026 by ATDb automated enrichment · Connections updated Jun 1, 2026
- Industry
- Mobile Attribution & Marketing Analytics
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 201-500
- Funding
- $100M+
- Revenue Range
- $20M-$50M
- Stock Symbol
- N/A
- API Available
- Yes
Top-tier mobile measurement partner (MMP) and marketing analytics platform competing with AppsFlyer and Adjust, differentiated by unified attribution and cost aggregation
Singular is a leading marketing intelligence platform founded in 2014 and headquartered in San Francisco, California. The company specializes in unifying mobile attribution, marketing analytics, and cost aggregation into a single platform, enabling marketers to measure ROI across every channel, campaign, and creative. Singular ingests data from hundreds of ad networks, publishers, and marketing platforms to provide a comprehensive view of marketing performance, helping brands optimize spend and drive growth. Singular's platform combines mobile measurement partner (MMP) capabilities with advanced marketing analytics, offering features such as multi-touch attribution, fraud prevention, SKAdNetwork support, and granular cost data aggregation. The company serves a broad range of clients from mobile-first startups to large enterprises across gaming, e-commerce, fintech, and on-demand verticals. Its ability to connect attribution data with cost data at a granular level is a key differentiator in the competitive MMP landscape. In the AdTech ecosystem, Singular competes directly with AppsFlyer, Adjust, and Branch, while also positioning itself as a broader marketing analytics solution beyond pure attribution. The company has raised significant venture funding and has grown its customer base to include major global brands. Singular is recognized for its strong API capabilities, deep integrations with major ad platforms, and its focus on privacy-safe measurement solutions in a post-IDFA, cookieless advertising environment.
Mobile Attribution
Measures app installs, in-app events, and conversions across all marketing channels with deterministic and probabilistic attribution methods
Cost Aggregation
Automatically pulls granular cost data from hundreds of ad networks and platforms to unify spend reporting alongside attribution data
Marketing Analytics
Provides unified dashboards and reporting across all marketing channels, enabling cross-channel ROI analysis and performance optimization
Fraud Prevention
Detects and blocks mobile ad fraud in real time using behavioral analysis and anomaly detection to protect marketing budgets
SKAdNetwork Support
Full support for Apple's SKAdNetwork framework, including conversion value management and campaign reporting for iOS privacy-compliant measurement
Creative Analytics
Analyzes creative performance at the ad level to identify top-performing assets and inform creative strategy
Data Connectors & ETL
Exports raw data to data warehouses and BI tools via API and pre-built connectors for custom analysis
Audience Targeting
Enables audience segmentation and retargeting based on attribution and behavioral data