Singular

Singular is a leading marketing intelligence platform that specializes in unifying mobile attribution and marketing analytics for data-driven marketers. The company addresses one of the most critical challenges in modern digital marketing: understanding and measuring the complete customer journey across multiple channels and touchpoints. By consolidating marketing data from diverse sources into a single platform, Singular enables organizations to gain actionable insights, optimize their marketing performance, and maximize return on investment through advanced attribution modeling and comprehensive analytics capabilities. As a significant player in the marketing technology landscape, Singular has positioned itself as an essential solution for mobile-first businesses and enterprises seeking to optimize their marketing spend in an increasingly complex digital ecosystem. The company has demonstrated consistent innovation through strategic initiatives including the acquisition of Journeys to enhance customer journey analytics capabilities, the launch of Singular ROI for advanced marketing mix modeling, and the establishment of strategic partnerships with leading AdTech and MarTech providers. These developments have expanded Singular's ecosystem and enabled the delivery of more comprehensive, integrated solutions that help marketers navigate the challenges of multi-touch attribution, cross-channel measurement, and marketing performance optimization in an era of evolving privacy regulations and fragmented customer touchpoints.