Nativex

Leading international gateway platform for brands seeking to advertise within Chinese and broader Asian digital ecosystems, with a strong foothold in mobile user acquisition and app monetization.

Nativex is a leading global mobile marketing platform operating as the international arm of XM.com, a major Chinese digital marketing group. The company specializes in helping global brands enter and scale within Asian markets — particularly China — by providing managed access to dominant platforms such as ByteDance (TikTok/Douyin), Tencent, Baidu, Kuaishou, and others. Nativex serves as a critical bridge between Western advertisers and the otherwise complex and often inaccessible Chinese digital advertising ecosystem, offering end-to-end campaign management, localization, and performance optimization. Nativex's core offerings span programmatic advertising, influencer and KOL (Key Opinion Leader) marketing, creative production, and data analytics. Its proprietary platform, TopOn, is a widely used mobile ad mediation solution that helps app developers maximize monetization across multiple ad networks. The company also provides cross-channel media buying capabilities and deep audience targeting tailored to Asian consumer behavior, making it a comprehensive solution for brands seeking growth in the region. In the broader AdTech ecosystem, Nativex occupies a distinctive niche as one of the few platforms with both deep Chinese market expertise and a globally oriented service model. It serves mobile gaming companies, e-commerce brands, fintech firms, and consumer apps looking to expand user acquisition in Asia. With offices across Asia, Europe, and the Americas, Nativex has built a reputation for combining technology-driven performance marketing with culturally nuanced creative and influencer strategies.