Jampp uses machine learning and programmatic advertising to help mobile apps acquire and retain high-value users through performance-based campaigns that optimize for ROI and user lifetime value.
Last updated Feb 8, 2026
- Industry
- Mobile App Marketing & User Acquisition
- Business Model
- Performance Marketing Platform
- Target Market
- Mid-Market to Enterprise
- Employee Count
- 51-200
- Funding
- $17M
- Revenue Range
- $10M-$50M
- Parent Company
- Affle
- API Available
- Yes
Market Position
Leading mobile performance marketing platform with strong presence in emerging markets and global reach
Overview
Jampp is a performance marketing platform specializing in mobile app user acquisition and retargeting through programmatic advertising. Founded in 2013, the company leverages machine learning and predictive algorithms to help mobile app developers and digital businesses acquire and retain high-value users at scale. The platform focuses on delivering measurable ROI through data-driven optimization, targeting users most likely to engage and convert. Jampp operates globally with a presence across Latin America, North America, Europe, and Asia-Pacific. The company was acquired by Affle in 2021, becoming part of a larger mobile marketing ecosystem. Jampp's technology combines real-time bidding, creative optimization, and advanced analytics to drive performance-based campaigns across major mobile advertising channels. The platform is particularly strong in verticals like gaming, e-commerce, fintech, and on-demand services, where user lifetime value optimization is critical.
Products & Features
User Acquisition
Programmatic campaigns to acquire new high-value mobile app users through predictive targeting and machine learning optimization
Retargeting
Re-engagement campaigns to bring back lapsed users and drive conversions from existing user base
Creative Studio
Dynamic creative optimization that automatically generates and tests ad variations to maximize performance
Analytics & Attribution
Real-time performance tracking, attribution modeling, and insights dashboard for campaign optimization
Key Features
Machine learning-powered bidding algorithmsPredictive user lifetime value modelingDynamic creative optimizationReal-time campaign optimizationCross-channel programmatic buyingAdvanced audience segmentationFraud prevention and detectionMulti-touch attributionAutomated A/B testing
Use Cases
Mobile game user acquisition and retentionE-commerce app customer acquisitionFintech app user growthOn-demand service app marketingSubscription app user acquisitionMobile app re-engagement campaignsIn-app purchase optimizationUser lifetime value maximization
Customer Segments
Mobile gaming companiesE-commerce appsFintech applicationsOn-demand service appsEntertainment and streaming appsTravel and hospitality appsSocial and dating apps