Jampp

A leading mobile-focused programmatic DSP for app user acquisition and retargeting, now operating as part of Affle's global mobile advertising ecosystem

Jampp is a mobile-focused demand-side platform (DSP) that helps app developers and marketers acquire new users and re-engage existing ones through programmatic advertising. The platform uses machine learning and predictive algorithms to optimize ad spend across mobile inventory sources, targeting users most likely to convert or take high-value in-app actions. Jampp serves a wide range of app verticals including e-commerce, food delivery, ride-hailing, gaming, and fintech, with a particular strength in emerging markets across Latin America, Southeast Asia, and beyond. Founded in 2013 and headquartered in Buenos Aires, Argentina, Jampp built a reputation for performance-driven mobile advertising with a strong emphasis on transparency and measurable outcomes. The platform integrates with major mobile measurement partners (MMPs) and supply-side platforms to provide advertisers with full-funnel visibility from impression to in-app event. Its contextual and behavioral targeting capabilities, combined with dynamic creative optimization, made it a competitive player in the mobile growth marketing space. In June 2021, Affle — the Indian mobile advertising and analytics platform listed on NSE and BSE — announced the acquisition of Jampp, with the deal completing on July 1, 2021. The acquisition was Affle's largest to date, extending Affle's reach into Latin America and expanding its programmatic user acquisition capabilities globally. Jampp has continued to operate as a distinct brand and product within Affle's portfolio, serving mobile-first advertisers seeking programmatic growth solutions.