Jampp

A specialized mobile DSP with strong performance in emerging markets and app retargeting, now operating under the Unity Technologies umbrella following the ironSource acquisition.

Jampp is a mobile-focused demand-side platform (DSP) that helps app developers and marketers acquire new users and re-engage existing ones through programmatic advertising. The platform uses machine learning and predictive algorithms to optimize ad spend across mobile inventory sources, targeting users most likely to convert or take high-value in-app actions. Jampp serves a wide range of app verticals including e-commerce, food delivery, ride-hailing, gaming, and fintech, with a particular strength in emerging markets across Latin America, Southeast Asia, and beyond. Founded in 2013 and headquartered in Buenos Aires, Argentina, Jampp built a reputation for performance-driven mobile advertising with a strong emphasis on transparency and measurable outcomes. The platform integrates with major mobile measurement partners (MMPs) and supply-side platforms to provide advertisers with full-funnel visibility from impression to in-app event. Its contextual and behavioral targeting capabilities, combined with dynamic creative optimization, made it a competitive player in the mobile growth marketing space. In 2021, Jampp was acquired by ironSource, the Israeli app economy platform, which sought to expand its user acquisition and retargeting capabilities. Jampp was acquired by Affle on July 1, 2021 (announced June 9, 2021), in Affle's largest acquisition to date. Despite the ownership changes, Jampp has continued to operate as a distinct brand and product offering within the Unity/ironSource portfolio, serving mobile-first advertisers seeking programmatic growth solutions.