Adikteev

Leading niche player in mobile app retargeting with a strong focus on churn prediction and user re-engagement for performance marketers

Adikteev is an ad tech company specializing in app retargeting, operating a demand-side platform (DSP) built exclusively to re-engage existing users efficiently and without the overhead of user acquisition services.¹ Its platform incorporates churn prediction into its bidding strategy, scoring and segmenting users by their likelihood to lapse and adjusting bids accordingly to maximize return on ad spend.¹ Adikteev supports campaign creative through an in-house team producing videos and playable ads, and collaborates with external partners to accelerate clients' creative go-to-market.¹ To enhance audience targeting at scale, Adikteev partnered with Start.io, using that platform's clean-room environment to build tailor-made audience segments for its clients, expanding reach and generating new revenue streams.² The company operates in compliance with GDPR and COPPA regulations, with a legal team available to review campaign documentation.¹ Source 1: adikteev.com — Adikteev: The growth engine for apps Source 2: start.io — Adikteev Boosting Revenue with Start.io's Data- ...