Mobile Marketing

Apple Search Ads, now rebranded as Apple Ads, was Apple's native App Store advertising platform that evolved from a single-placement search tool into a multifaceted marketing ecosystem for iOS app marketers.

Fyber is a mobile advertising technology company that specializes in ad monetization solutions for app publishers, now operating as part of Digital Turbine's independent Mobile Growth Platform.

Jampp is a performance marketing platform that acquires and retargets mobile customers by combining behavioral data with predictive and programmatic technology to serve personal, relevant ads that drive first-time and repeat purchases for advertisers.

Liftoff is a Blackstone-backed mobile advertising and technology platform, founded in 2012, that merged with Vungle in 2021 to form one of the world's largest independent, privacy-focused platforms covering user acquisition, engagement, monetization, and analytics across the mobile app lifecycle.

Tapjoy is a mobile ad network specializing in rewarded advertising solutions that offers monetization, distribution, and publishing services for social games, mobile applications, virtual worlds, and multiplayer online games.

Adikteev is an ad tech company specializing in app retargeting, operating a demand-side platform (DSP) built exclusively to re-engage existing users efficiently and without the overhead of user acquisition services.

Adjust is a mobile measurement and analytics company, now part of AppLovin (NASDAQ: APP), trusted by marketers worldwide to measure and grow apps across platforms ranging from mobile to CTV.

AppsFlyer is a Modern Marketing Cloud that provides brands with the infrastructure and intelligence to connect marketing signals and understand customers across mobile, web, CTV, desktop, and other channels.

Branch is a mobile linking and measurement platform that enables reliable, seamless linking across channels and helps brands understand the performance of their marketing experiences.

ironSource was an Israeli software company focused on developing technologies for app monetization and distribution, with its core products centered on the app economy.

Kochava is a mobile advertising and data broker company specializing in mobile attribution and analytics for connected devices.

Unity Ads is a mobile advertising platform operated by Unity Technologies that supports developers with in-app advertising, ads designed to funnel users to an app, and in-app purchases.

Waze Ads is the advertising arm of the Waze GPS navigation platform, which leverages real-time traffic and location data to connect marketers with drivers at the precise moment they are making decisions about where to stop or visit.

Weibo Ads is the advertising platform of Sina Weibo, one of China's largest social media networks, widely known as "China's Twitter" and regarded by foreign brands as a more effective advertising vehicle than its Western counterpart.

AdClear is a German-based mobile attribution and analytics platform that operates as an independent Mobile Measurement Partner (MMP) in the mobile marketing technology ecosystem. The company addresses a critical conflict of interest in mobile advertising by providing transparent, unbiased measurement solutions that enable advertisers to accurately track and optimize their mobile user acquisition campaigns across multiple channels. AdClear's comprehensive platform combines attribution tracking...

AdTrace is a mobile measurement partner (MMP) and analytics platform specializing in mobile app attribution, campaign performance tracking, and fraud prevention within the digital advertising ecosystem. The company provides comprehensive solutions that enable mobile app marketers, developers, and advertisers to measure, analyze, and optimize their user acquisition campaigns across multiple advertising channels with real-time attribution tracking. AdTrace's platform helps businesses identify w...

Affle is a publicly-traded mobile marketing platform that provides consumer intelligence and mobile advertising solutions across emerging markets. The company operates a mobile ad network, attribution platform, and consumer engagement solutions primarily in India and Southeast Asia.

App Annie (now data.ai) is a mobile data and analytics platform that provides market data and analytics for mobile apps and digital markets. The company helps businesses make smarter decisions by delivering comprehensive mobile performance estimates through its Intelligence platform.

Mobile advertising platform that monetized Android apps through user engagement with ads and offers, acquired by Verve Group in 2021.

Flurry Analytics was a pioneering mobile app analytics platform that provided developers and marketers with deep insights into user behavior across iOS and Android applications.

Kumulos is a comprehensive mobile app performance management platform that provides an integrated solution for businesses seeking to optimize their mobile application ecosystem across iOS and Android platforms. The company uniquely positions itself at the intersection of technical performance monitoring and marketing engagement, offering a unified suite of tools that encompasses real-time analytics, crash reporting, push notification management, and user engagement features. This holistic app...

Localytics was a mobile engagement and analytics platform that helped brands understand user behavior and deliver personalized in-app experiences — acquired by Upland Software in 2018.

42matters provides app intelligence and mobile app data through APIs and analytics tools. The company specializes in gathering and analyzing data from major app stores, offering insights about millions of apps to help businesses make data-driven decisions about mobile apps and app marketing.

Adjust's audience engagement / web-to-app product (encompasses TrueLink + audiences).

Adjust's deep linking solution for cross-platform routing.

AppBrain provides analytics, advertising, and app promotion services for Android app developers. The platform offers tools for app promotion, SDK analytics, and market intelligence to help developers grow their mobile applications and understand the Android ecosystem.

AppFollow is a mobile app analytics and ASO platform that helps companies grow their mobile business through app store optimization, competitor analysis, and user feedback management. The platform provides tools for monitoring app performance, reviews, and rankings across multiple app stores.

AppRadar is a mobile app marketing intelligence platform that helps developers and marketers track app rankings, monitor competitors, and optimize ASO (App Store Optimization). The platform provides real-time app store data analytics and insights across multiple countries and app stores.

Appsee was a mobile analytics platform specializing in qualitative user behavior insights through session recordings and touch heatmaps before being acquired by StoreMaven in 2019.

Apptentive is a mobile customer feedback and in-app communication platform designed to help brands understand and engage with their app users. It provides tools for collecting feedback, conducting surveys, managing app store reviews, and proactively communicating with users to improve app ratings, retention, and overall customer satisfaction.

Apptica was a mobile app intelligence and competitive analysis platform that provided insights into mobile advertising strategies and app marketing performance.

Adzymic is a performance marketing platform specializing in mobile user acquisition and app growth. The company provides tools for campaign management, fraud detection, and attribution across mobile advertising channels.

Airship is an AI/ML platform that helps companies optimize their digital marketing and customer engagement efforts.

Appsumer is a marketing intelligence platform that provides a unified view of marketing spend and performance data for app advertisers. It helps user acquisition teams aggregate data from various sources, analyze campaign effectiveness, and optimize their mobile app marketing strategies to drive growth.

AT&T Inc. is a major player in the AdTech ecosystem, leveraging its extensive telecommunications infrastructure and media assets to offer a range of advertising-related products and services. As the former parent company of the Xandr advertising platform, AT&T has deep expertise in data-driven, targeted advertising solutions. Xandr, which was recently acquired by Microsoft, provided AT&T with a sophisticated programmatic advertising exchange and advanced audience targeting capabilities. Addit...

CleverTap is a customer engagement and retention platform that helps businesses personalize their interactions with customers across multiple channels, including mobile apps, websites, and email.

Huawei is a multinational technology company that specializes in telecommunications equipment, consumer electronics, and enterprise solutions. It is one of the largest telecommunications equipment manufacturers in the world.

Leanplum is a mobile marketing platform that enables personalized multi-channel engagement through A/B testing, push notifications, in-app messaging, and lifecycle automation — acquired by CleverTap in 2022.

Mobile marketing platform providing real-time personalization and engagement solutions for mobile apps, now a subsidiary of Upland Software.

Tenjin is a mobile marketing infrastructure platform providing attribution, analytics, and data management solutions for mobile app marketers and game developers.

Letgo was a popular mobile classifieds marketplace for buying and selling secondhand goods locally, which merged with OfferUp in 2020 to form the largest mobile C2C marketplace in the US.

OfferUp is a mobile-first local marketplace platform connecting buyers and sellers for secondhand goods and services in their communities.

Search/discovery app acquired by Snap July 2016 for $114.5M. Integrated into Snapchat Discover. Brand retired.