Mobile Marketing

Apple's advertising platform that enables app developers to promote their apps through paid search placements in the App Store across Apple devices.

Fyber is a leading mobile advertising monetization platform that provides publishers and app developers with tools to maximize ad revenue through programmatic and mediation technologies.

Jampp is a programmatic advertising platform specializing in mobile user acquisition and app retargeting, leveraging machine learning to drive growth for app-based businesses.

Liftoff is a leading mobile app marketing and retargeting platform, helping app developers and brands drive installs, engagement, and revenue through data-driven strategies and proprietary technology.

Tapjoy is a mobile advertising and app monetization platform specializing in rewarded advertising, connecting advertisers with engaged users through value-exchange ad formats within mobile games and apps.

Adikteev is a leading AdTech company specializing in mobile app retargeting and user retention solutions for the mobile app ecosystem. Founded to address the critical challenge of user churn in mobile applications, the company leverages advanced machine learning algorithms and predictive analytics to help mobile app developers and marketers re-engage users who have downloaded their apps but have become inactive or are at risk of churning. By enabling personalized re-engagement campaigns, Adik...

Adjust is a leading mobile measurement and analytics platform that helps app marketers measure campaign performance, prevent fraud, and grow their apps — now operating as part of AppLovin.

AppsFlyer is a leading mobile marketing attribution and analytics platform that helps brands and apps measure their advertising campaigns and optimize their marketing strategies.

Branch (formerly Branch Metrics) is a mobile linking and measurement platform serving 3.5B users and 100,000+ customers including Shopify, Airbnb, and Warner Bros. Best known for deep linking, attribution, and journeys infrastructure. CEO David Karnstedt (May 2024). Privately held (~$667M raised). HQ Mountain View CA, founded 2014.

Branch.io cross-channel orchestration product.

A leading mobile app monetization and user acquisition platform that was acquired by Unity Technologies in 2022 for $4.4 billion.

Kochava is a leading provider of mobile measurement and attribution solutions, helping brands and publishers understand the impact of their marketing campaigns across various digital channels.

Unity Ads is a mobile advertising platform integrated into the Unity game engine, enabling developers to monetize games through in-app advertising while providing advertisers access to a vast gaming audience.

Location-based advertising platform integrated into the Waze navigation app, enabling brands to reach drivers with contextually relevant ads based on their real-time location and route.

AdClear is a German-based mobile attribution and analytics platform that operates as an independent Mobile Measurement Partner (MMP) in the mobile marketing technology ecosystem. The company addresses a critical conflict of interest in mobile advertising by providing transparent, unbiased measurement solutions that enable advertisers to accurately track and optimize their mobile user acquisition campaigns across multiple channels. AdClear's comprehensive platform combines attribution tracking...

Adjust's audience engagement / web-to-app product (encompasses TrueLink + audiences).

Adjust's deep linking solution for cross-platform routing.

AdTrace is a mobile measurement partner (MMP) and analytics platform specializing in mobile app attribution, campaign performance tracking, and fraud prevention within the digital advertising ecosystem. The company provides comprehensive solutions that enable mobile app marketers, developers, and advertisers to measure, analyze, and optimize their user acquisition campaigns across multiple advertising channels with real-time attribution tracking. AdTrace's platform helps businesses identify w...

Affle is a publicly-traded mobile marketing platform that provides consumer intelligence and mobile advertising solutions across emerging markets. The company operates a mobile ad network, attribution platform, and consumer engagement solutions primarily in India and Southeast Asia.

App Annie (now data.ai) is a mobile data and analytics platform that provides market data and analytics for mobile apps and digital markets. The company helps businesses make smarter decisions by delivering comprehensive mobile performance estimates through its Intelligence platform.

Mobile advertising platform that monetized Android apps through user engagement with ads and offers, acquired by Verve Group in 2021.

Flurry Analytics was a pioneering mobile app analytics platform that provided developers and marketers with deep insights into user behavior across iOS and Android applications.

42matters provides app intelligence and mobile app data through APIs and analytics tools. The company specializes in gathering and analyzing data from major app stores, offering insights about millions of apps to help businesses make data-driven decisions about mobile apps and app marketing.

AppBrain provides analytics, advertising, and app promotion services for Android app developers. The platform offers tools for app promotion, SDK analytics, and market intelligence to help developers grow their mobile applications and understand the Android ecosystem.

AppFollow is a mobile app analytics and ASO platform that helps companies grow their mobile business through app store optimization, competitor analysis, and user feedback management. The platform provides tools for monitoring app performance, reviews, and rankings across multiple app stores.

AppRadar is a mobile app marketing intelligence platform that helps developers and marketers track app rankings, monitor competitors, and optimize ASO (App Store Optimization). The platform provides real-time app store data analytics and insights across multiple countries and app stores.

Appsee was a mobile analytics platform specializing in qualitative user behavior insights through session recordings and touch heatmaps before being acquired by StoreMaven in 2019.

AppsFlyout is a mobile app analytics and marketing platform that specializes in comprehensive attribution tracking and performance optimization solutions for the mobile app ecosystem. The company provides sophisticated multi-channel attribution capabilities that enable app developers, publishers, and mobile marketers to track user interactions across multiple advertising networks, social media platforms, and organic channels. Through real-time analytics and advanced segmentation tools, AppsFl...

Apptentive is a mobile customer feedback and in-app communication platform designed to help brands understand and engage with their app users. It provides tools for collecting feedback, conducting surveys, managing app store reviews, and proactively communicating with users to improve app ratings, retention, and overall customer satisfaction.

Apptica was a mobile app intelligence and competitive analysis platform that provided insights into mobile advertising strategies and app marketing performance.

Bluedot is a specialized location technology platform that provides enterprise-grade geolocation and proximity detection solutions for mobile customer engagement. The company's core offering centers on highly accurate, battery-efficient location services that enable businesses to create contextual, location-triggered experiences within their mobile applications. Through SDK integration and sophisticated location intelligence tools, Bluedot empowers organizations to detect customer arrivals, c...

Adzymic is a performance marketing platform specializing in mobile user acquisition and app growth. The company provides tools for campaign management, fraud detection, and attribution across mobile advertising channels.

Airship is an AI/ML platform that helps companies optimize their digital marketing and customer engagement efforts.

Appsumer is a marketing intelligence platform that provides a unified view of marketing spend and performance data for app advertisers. It helps user acquisition teams aggregate data from various sources, analyze campaign effectiveness, and optimize their mobile app marketing strategies to drive growth.

AT&T Inc. is a major player in the AdTech ecosystem, leveraging its extensive telecommunications infrastructure and media assets to offer a range of advertising-related products and services. As the former parent company of the Xandr advertising platform, AT&T has deep expertise in data-driven, targeted advertising solutions. Xandr, which was recently acquired by Microsoft, provided AT&T with a sophisticated programmatic advertising exchange and advanced audience targeting capabilities. Addit...

CleverTap is a customer engagement and retention platform that helps businesses personalize their interactions with customers across multiple channels, including mobile apps, websites, and email.

Huawei is a multinational technology company that specializes in telecommunications equipment, consumer electronics, and enterprise solutions. It is one of the largest telecommunications equipment manufacturers in the world.

Leanplum is a mobile marketing platform that enables personalized multi-channel engagement through A/B testing, push notifications, in-app messaging, and lifecycle automation — acquired by CleverTap in 2022.

Mobile marketing platform providing real-time personalization and engagement solutions for mobile apps, now a subsidiary of Upland Software.

Tenjin is a mobile marketing infrastructure platform providing attribution, analytics, and data management solutions for mobile app marketers and game developers.

AppTweak is a leading App Store Optimization (ASO) and mobile intelligence platform helping app marketers grow organic and paid visibility across major app stores.

Gummicube is a leading App Store Optimization (ASO) platform and agency that helps mobile app publishers maximize organic discovery and downloads through data-driven metadata and creative optimization.

Letgo was a popular mobile classifieds marketplace for buying and selling secondhand goods locally, which merged with OfferUp in 2020 to form the largest mobile C2C marketplace in the US.

MobileAction is an AI-powered app store optimization (ASO) and mobile user acquisition intelligence platform helping mobile marketers grow their apps through data-driven insights.

OfferUp is a mobile-first local marketplace platform connecting buyers and sellers for secondhand goods and services in their communities.

StoreMaven is an app store optimization (ASO) and mobile growth platform that helps app developers maximize conversion rates through creative testing and data-driven insights.

Search/discovery app acquired by Snap July 2016 for $114.5M. Integrated into Snapchat Discover. Brand retired.