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Brief
Airbridge

Airbridge

Privacy-first mobile attribution and marketing analytics platform that provides unified measurement across web and app channels with advanced fraud prevention and incrementality testing capabilities.

airbridge.ioSeoul, South KoreaFounded 2015

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Mobile Measurement & Attribution
Business Model
SaaS
Target Market
Mid-Market to Enterprise
Employee Count
51-200
Funding
$60M
API Available
Yes
Market Position

Regional leader in Asia-Pacific mobile attribution with growing global presence

Overview

Airbridge is a mobile measurement and attribution platform that provides unified marketing analytics and attribution solutions for mobile apps and web. Founded in South Korea, the company offers cross-channel attribution, incrementality measurement, and marketing analytics tools designed to help mobile-first businesses optimize their user acquisition and retention strategies. Airbridge competes in the mobile measurement partner (MMP) space, positioning itself as a privacy-first alternative to traditional attribution platforms. The platform has gained particular traction in the Asian market, especially in South Korea, Japan, and Southeast Asia, while expanding its presence globally. Airbridge differentiates itself through its focus on privacy-compliant measurement solutions in the post-IDFA era, offering features like probabilistic and deterministic attribution, fraud prevention, and deep linking capabilities. The company serves mobile app developers, gaming companies, e-commerce platforms, and digital marketers who need comprehensive attribution and analytics across multiple channels and platforms.

Products & Features

Mobile Attribution

Cross-platform attribution tracking for iOS and Android apps with support for SKAdNetwork and privacy-compliant measurement

Web Attribution

Web-to-app and web conversion tracking with unified user journey analytics

Incrementality Testing

Tools to measure true incremental lift from marketing campaigns

Fraud Prevention

Real-time fraud detection and prevention for mobile advertising

Deep Linking

Deferred deep linking and universal links for seamless user experiences

Audience Segmentation

Advanced audience building and segmentation for retargeting campaigns

Key Features
Cross-channel attributionSKAdNetwork integrationProbabilistic and deterministic matchingReal-time fraud detectionIncrementality measurementDeep linking and deferred deep linkingCohort analysisLTV predictionMulti-touch attributionPrivacy-compliant tracking
Use Cases
Mobile app user acquisition optimizationCross-channel marketing attributionMobile gaming performance marketingE-commerce app conversion trackingFraud prevention for paid user acquisitionRetargeting campaign optimizationLTV-based campaign optimizationWeb-to-app conversion measurement
Customer Segments
Mobile gaming companiesE-commerce appsFintech applicationsSocial and entertainment appsMobile-first startupsDigital marketing agenciesEnterprise mobile app publishers

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