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Brief
Airbridge

Airbridge

Mobile Measurement & Attributionairbridge.io

Privacy-first mobile attribution and marketing analytics platform that provides unified measurement across web and app channels with advanced fraud prevention and incrementality testing capabilities.

Last updated Jun 23, 2026 by the ATDb Editorial Team

Founded
2015
HQ
Seoul, South Korea
Connections
13

At a glance

Employees
51-200
Funding
$60M
12integrations1competitors

About

Regional leader in Asia-Pacific mobile attribution with growing global presence

Airbridge is a mobile measurement and attribution platform that provides unified marketing analytics and attribution solutions for mobile apps and web. Founded in South Korea, the company offers cross-channel attribution, incrementality measurement, and marketing analytics tools designed to help mobile-first businesses optimize their user acquisition and retention strategies. Airbridge competes in the mobile measurement partner (MMP) space, positioning itself as a privacy-first alternative to traditional attribution platforms. The platform has gained particular traction in the Asian market, especially in South Korea, Japan, and Southeast Asia, while expanding its presence globally. Airbridge differentiates itself through its focus on privacy-compliant measurement solutions in the post-IDFA era, offering features like probabilistic and deterministic attribution, fraud prevention, and deep linking capabilities. The company serves mobile app developers, gaming companies, e-commerce platforms, and digital marketers who need comprehensive attribution and analytics across multiple channels and platforms.

Business model

SaaS

Target market

Mid-Market to Enterprise

What they offer

  • Mobile Attribution

    Cross-platform attribution tracking for iOS and Android apps with support for SKAdNetwork and privacy-compliant measurement

  • Web Attribution

    Web-to-app and web conversion tracking with unified user journey analytics

  • Incrementality Testing

    Tools to measure true incremental lift from marketing campaigns

  • Fraud Prevention

    Real-time fraud detection and prevention for mobile advertising

  • Deep Linking

    Deferred deep linking and universal links for seamless user experiences

  • Audience Segmentation

    Advanced audience building and segmentation for retargeting campaigns

Key features

Cross-channel attributionSKAdNetwork integrationProbabilistic and deterministic matchingReal-time fraud detectionIncrementality measurementDeep linking and deferred deep linkingCohort analysisLTV predictionMulti-touch attributionPrivacy-compliant tracking

Use cases

Mobile app user acquisition optimizationCross-channel marketing attributionMobile gaming performance marketingE-commerce app conversion trackingFraud prevention for paid user acquisitionRetargeting campaign optimizationLTV-based campaign optimizationWeb-to-app conversion measurement

Customer segments

Mobile gaming companiesE-commerce appsFintech applicationsSocial and entertainment appsMobile-first startupsDigital marketing agenciesEnterprise mobile app publishers

Tech & specs

Technology stack

RESTful APIsSDK for iOS and AndroidJavaScript SDKSKAdNetworkServer-to-server trackingCloud infrastructure

Security & compliance

GDPRCCPAISO 27001SOC 2

Deployment

Cloud

API

Yes

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