Airbridge

Airbridge is a mobile measurement and attribution platform that provides unified marketing analytics and attribution solutions for mobile apps and web. Founded in South Korea, the company offers cross-channel attribution, incrementality measurement, and marketing analytics tools designed to help mobile-first businesses optimize their user acquisition and retention strategies. Airbridge competes in the mobile measurement partner (MMP) space, positioning itself as a privacy-first alternative to traditional attribution platforms. The platform has gained particular traction in the Asian market, especially in South Korea, Japan, and Southeast Asia, while expanding its presence globally. Airbridge differentiates itself through its focus on privacy-compliant measurement solutions in the post-IDFA era, offering features like probabilistic and deterministic attribution, fraud prevention, and deep linking capabilities. The company serves mobile app developers, gaming companies, e-commerce platforms, and digital marketers who need comprehensive attribution and analytics across multiple channels and platforms.