Urban Airship enables advertising technology through cross-device tracking
Urban Airship is positioned as an enterprise-grade mobile engagement platform with strong capabilities in cross-channel orchestration and sophisticated user tracking. The company competes in the rapidly growing mobile marketing automation space, differentiating itself through deep mobile expertise, robust SDK infrastructure, and comprehensive channel coverage beyond traditional push notifications.
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Urban Airship is a leading mobile engagement platform provider that specializes in delivering cross-channel customer engagement solutions for mobile-first businesses. The company's platform enables brands to orchestrate personalized messaging across push notifications, in-app messages, SMS, email, and mobile wallet updates, while providing comprehensive user tracking and analytics capabilities. Urban Airship serves as a critical infrastructure layer for mobile applications, helping businesses optimize user retention, drive conversions, and deliver contextually relevant experiences at scale. The platform combines sophisticated audience segmentation, behavioral triggers, and real-time analytics to help marketers and product teams create data-driven engagement strategies. Urban Airship's technology processes billions of mobile interactions, providing enterprises with the tools to understand user behavior patterns, test messaging strategies through A/B testing, and automate customer journeys based on lifecycle stages. The company has established itself as a trusted partner for brands seeking to maximize the value of their mobile applications through intelligent, permission-based engagement that respects user preferences while driving measurable business outcomes.
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Last updated: 10/18/2025