Extensive experience processing billions of mobile interactions at scale
Last updated Dec 5, 2025
Urban Airship (now Airship) is positioned as a leading enterprise-grade mobile engagement platform with strong market presence in cross-channel customer communication. The company serves major brands across retail, media, travel, financial services, and other mobile-intensive industries, competing in the rapidly growing mobile marketing automation and customer engagement space.
Urban Airship is a leading mobile engagement platform that provides cross-channel customer engagement solutions for mobile-first businesses. The company's comprehensive platform enables brands to orchestrate personalized messaging across multiple channels including push notifications, in-app messages, SMS, email, and mobile wallet updates. As a critical infrastructure layer for mobile applications, Urban Airship helps businesses optimize user retention, drive conversions, and deliver contextually relevant experiences at scale through sophisticated audience segmentation and behavioral triggers. The platform processes billions of mobile interactions and provides enterprises with advanced tools for understanding user behavior patterns, conducting A/B testing, and automating customer journeys based on lifecycle stages. Urban Airship combines real-time analytics with data-driven engagement strategies, enabling marketers and product teams to create intelligent, permission-based engagement that respects user preferences while driving measurable business outcomes. The company has established itself as a trusted partner for brands seeking to maximize the value of their mobile applications through personalized, multi-channel customer experiences.
Targeted mobile push notification delivery with personalization and scheduling capabilities
Contextual messaging within mobile applications to engage users during active sessions
Text message engagement channel for direct customer communication
Email messaging integrated with mobile engagement workflows
Integration with Apple Wallet and Google Pay for location-based and time-sensitive updates
Advanced user segmentation based on behavior, demographics, and custom attributes
Automated customer journey mapping and multi-channel campaign orchestration
Experimentation framework for testing messaging strategies and optimizing engagement
Comprehensive analytics dashboard for tracking user behavior and campaign performance
Event-based automation that triggers messages based on user actions and lifecycle stages
Detailed user behavior tracking and interaction monitoring across mobile touchpoints