Appsee

Leading qualitative mobile analytics platform prior to acquisition

Appsee was a mobile app analytics platform founded in 2012 that specialized in qualitative analytics for mobile applications. The company provided app developers and product teams with visual user analytics tools, including touch heatmaps, user session recordings, and crash replays to understand how users interacted with their mobile apps. Appsee differentiated itself from traditional quantitative analytics platforms by focusing on the 'why' behind user behavior rather than just the 'what,' enabling teams to identify UX issues, optimize conversion funnels, and improve app retention. In February 2019, Appsee was acquired by ServiceNow, a leading digital workflow company, to enhance ServiceNow's mobile app development and user experience capabilities. The acquisition integrated Appsee's visual analytics technology into ServiceNow's platform, particularly strengthening its mobile application development tools. Prior to acquisition, Appsee served thousands of app developers and brands globally, analyzing billions of user sessions across iOS and Android platforms. The platform was particularly popular among mobile-first companies, e-commerce apps, and enterprises seeking to optimize their mobile user experience.