Appsee

Niche leader in qualitative mobile app analytics, known for pioneering session replay and touch heatmaps for mobile apps

Appsee was an Israeli mobile analytics company founded in 2013 that provided app developers and marketers with deep qualitative insights into how users interacted with their mobile applications. Unlike traditional quantitative analytics tools that focused on metrics and funnels, Appsee differentiated itself by offering session recording, touch heatmaps, and user flow analysis — giving product teams a visual, human-centered understanding of in-app behavior. The platform enabled teams to identify UX friction points, diagnose drop-offs, and optimize conversion without relying solely on numerical data. Appsee gained significant traction in the mobile app analytics space, serving a broad range of clients from startups to enterprise-level app publishers. Its core offerings — particularly the session replay and gesture heatmap capabilities — were considered pioneering in the mobile-first analytics category. The company positioned itself as a complement to quantitative tools like Mixpanel or Amplitude, filling the 'why' behind the 'what' of user behavior data. In 2019, Appsee was acquired by StoreMaven, a mobile growth platform focused on app store optimization (ASO). Following the acquisition, Appsee's technology and brand were gradually absorbed into StoreMaven's broader platform, and Appsee ceased to operate as a distinct standalone product. The acquisition reflected a broader industry trend of consolidating mobile analytics and optimization capabilities into unified growth platforms.