Kochava

Leading independent mobile attribution and analytics platform with strong presence in app marketing measurement

Kochava is a leading mobile measurement and attribution platform founded in 2011 that provides marketers with comprehensive analytics and attribution solutions across mobile, web, and connected devices. The company offers a unified approach to audience targeting, campaign measurement, and fraud detection, enabling brands and publishers to understand the customer journey across multiple touchpoints and optimize their marketing spend. Kochava serves thousands of brands and publishers globally, processing billions of events daily and providing real-time analytics for marketing performance. As a key player in the mobile attribution and analytics space, Kochava competes with other major measurement platforms while differentiating itself through its focus on data privacy, fraud prevention, and cross-device tracking capabilities. The company has been particularly notable for its work in connected TV (CTV) and omnichannel measurement, as well as its advocacy for user privacy and compliance with global data protection regulations. Kochava has also been involved in high-profile legal cases regarding data privacy, which has brought attention to broader industry practices around location data and consumer privacy.