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Kochava

Kochava

Mobile Measurement & Attributionkochava.com

Kochava is a mobile advertising and data broker company specializing in mobile attribution and analytics for connected devices.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026

In the news
Founded
2011
HQ
Sandpoint, Idaho, United States
Connections
116

AI-drafted from public sources16 sources cited

At a glance

Employees
201-500
Funding
$38.2M
Revenue
$50M-$100M
Stock
N/A
91integrations10competitors3corporate family1partners
Attribution & AnalyticsVerification & MeasurementAd Fraud PreventionMobile Marketing

About

Leading independent mobile measurement partner (MMP) competing with AppsFlyer, Adjust, and Singular, differentiated by its independence from ad networks and its integrated data marketplace.

Kochava is a mobile advertising and data broker company specializing in mobile attribution and analytics for connected devices. Founded in 2011 as one of the first mobile measurement partners, Kochava has since expanded well beyond mobile to power measurement, activation, and optimization across streaming TV, connected TV, web, gaming consoles, and other connected channels. Its core offerings include multi-touch attribution, marketing mix modeling, end-to-end campaign management, and AI-driven workflows. In 2020, Kochava launched a publishers and platforms division to provide outcomes measurement to the supply side of the ecosystem, helping publishers prove the performance of their premium ad inventory. Kochava Foundry, its advanced research and analytics group, delivers custom studies, market insights, and data science to connect cross-channel performance to business impact for clients and industry partners. In 2022 the US Federal Trade Commission investigated Kochava for selling consumer private data, and in February 2024 a judge ruled the FTC could proceed with its lawsuit against the company. Source 1: wikipedia.org — Kochava - Wikipedia Source 2: comcastadvertising.com — Redefining TV Attribution with Kochava | Comcast Advertising Source 3: kochava.com — Kochava Official Press Kit Page | Kochava Brand Standards Source 4: oaaa.org — OOH Delivers 2x the Performance Lift of TV, New OAAA and ...

Business model

SaaS

Target market

Enterprise

What they offer

  • Kochava Unified Audience Platform

    An integrated platform combining mobile measurement, identity resolution, audience segmentation, and analytics across mobile, CTV, and web channels.

  • Mobile Measurement & Attribution

    Real-time attribution solution tracking installs, in-app events, and conversions across paid, organic, and owned media channels.

  • Kochava Collective

    One of the largest independent mobile data marketplaces, enabling advertisers and publishers to buy and sell audience data for targeting and analytics.

  • Fraud Detection & Prevention

    Advanced invalid traffic and fraud detection tools that identify and filter fraudulent installs, clicks, and impressions in real time.

  • CTV & OTT Attribution

    Cross-screen measurement solution for connected TV and over-the-top media, linking ad exposure to app installs and conversions.

  • Kochava Free App Analytics

    A free tier of mobile analytics and attribution tools designed for smaller developers and publishers to access core measurement capabilities.

  • Audience Segmentation & Retargeting

    Tools for building, managing, and activating custom audience segments for retargeting and lookalike campaigns.

  • SKAdNetwork Support

    Privacy-preserving attribution support for Apple's SKAdNetwork framework, including postback management and modeling.

  • Kochava Intelligence

    Business intelligence and reporting dashboards providing deep campaign analytics, cohort analysis, and LTV modeling.

Key features

Real-time mobile attribution and measurementPrivacy-first measurement (ATT, SKAdNetwork, GDPR-compliant)Cross-channel attribution including CTV, web, and mobileFraud detection and invalid traffic filteringIdentity resolution and audience data marketplaceDeep linking and deferred deep linkingCohort analysis and LTV modelingConfigurable postback and data export pipelinesIncrementality and media mix modelingOfficial measurement partner for major ad platforms

Use cases

Measuring mobile app install campaign performance across ad networksAttributing CTV ad exposure to app installs and purchasesDetecting and filtering fraudulent ad traffic and installsBuilding and activating audience segments for retargetingOptimizing user acquisition spend with real-time ROAS dataPrivacy-compliant measurement post-iOS 14.5 using SKAdNetworkCross-channel marketing analytics for enterprise brandsMonetization analytics for mobile publishers and game developersAudience data monetization via the Kochava Collective marketplace

Customer segments

Mobile app developers and publishersGaming companiesE-commerce and retail brandsMedia and entertainment companiesFinancial services appsTravel and hospitality brandsFortune 500 enterprise marketersPerformance marketing agencies

Tech & specs

Technology stack

Cloud-native infrastructure (AWS)Real-time data processing pipelinesMachine learning for fraud detection and predictive analyticsSKAdNetwork postback processingIdentity graph and device fingerprintingREST APIs and SDK integrations (iOS, Android, Unity, Unreal)Big data analytics and BI dashboards

Security & compliance

SOC 2 Type IIGDPRCCPACOPPAApple ATT compliantIAB TCF compliant

Deployment

Cloud

API

Yes

Corporate history
  1. 2011 · Founded
Connection details
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