Kochava

Leading independent mobile measurement partner (MMP) competing with AppsFlyer, Adjust, and Singular, differentiated by its independence from ad networks and its integrated data marketplace.

Kochava is a global leader in mobile measurement, attribution, and data analytics, founded in 2011 and headquartered in Sandpoint, Idaho. The company provides a comprehensive suite of tools that enable marketers, brands, and publishers to measure the effectiveness of their digital advertising campaigns across mobile, connected TV (CTV), web, and other channels. Kochava's platform delivers real-time attribution, audience segmentation, fraud prevention, and deep analytics, empowering clients to make data-driven decisions and optimize their marketing spend. At the core of Kochava's offering is its Unified Audience Platform, which integrates mobile measurement, identity resolution, and data marketplace capabilities. The company operates the Kochava Collective, one of the largest independent mobile data marketplaces, providing advertisers and publishers with rich audience data for targeting and analytics. Kochava has been a strong advocate for privacy-compliant measurement, adapting its technology to support SKAdNetwork, Apple's ATT framework, and other privacy-preserving attribution methodologies as the industry evolves. Kochava occupies a strong independent position in the mobile measurement partner (MMP) ecosystem, competing with AppsFlyer, Adjust, and Singular. Its independence from major advertising platforms is a key differentiator, as it is not owned by a media company or ad network, reducing potential conflicts of interest. The company serves a broad range of clients including Fortune 500 brands, gaming companies, e-commerce platforms, and media publishers, and is recognized as an official measurement partner by major platforms including Meta, Google, Snap, and others.