Kochava

One of the top four global mobile measurement partners (MMPs), competing with AppsFlyer, Adjust, and Branch, with particular strength in enterprise and gaming verticals

Kochava is a data analytics and mobile measurement company founded in 2011 and headquartered in Sandpoint, Idaho. The company provides a comprehensive suite of tools for mobile attribution, audience segmentation, fraud prevention, and marketing analytics, enabling brands, agencies, and publishers to understand the full impact of their digital marketing investments. Kochava's platform connects data across thousands of media partners and integrations, offering real-time insights into user acquisition, engagement, and retention. Kochava's flagship product, the Kochava Unified Audience Platform, combines mobile measurement, identity resolution, and data marketplace capabilities into a single ecosystem. The company also operates the Kochava Collective, a privacy-first data marketplace that allows advertisers to activate audience data for targeting and measurement. Kochava has been a strong advocate for privacy-compliant measurement, developing solutions that address the challenges posed by Apple's App Tracking Transparency (ATT) framework and the deprecation of third-party cookies. In the competitive mobile measurement landscape, Kochava competes directly with AppsFlyer, Adjust, and Branch, and is recognized as one of the top mobile measurement partners (MMPs) globally. The company serves a broad range of clients from Fortune 500 brands to independent app developers, and has built a reputation for enterprise-grade analytics, robust fraud detection, and deep integrations across the ad tech ecosystem. Kochava has also faced regulatory scrutiny, including a notable FTC complaint related to data privacy practices, which the company has contested.