Roku

Largest CTV operating system platform in the U.S. by active accounts, with a leading position in streaming advertising and content aggregation

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, whose mission is to connect the entire TV ecosystem by linking consumers to content, enabling publishers to build and monetize audiences, and giving advertisers tools to engage viewers.¹ At the core of its ad business, Roku's Ad Engineering team operates a highly scalable, real-time advertising platform that encompasses Supply-Side, Ad Mediation, and Demand-Side capabilities.¹ Roku Ads Manager is its self-serve CTV ad platform, which entered general availability in September 2024 and serves the growing demand for connected TV advertising.² The platform targets small- and mid-sized businesses, with early adopters such as LolaVie reporting a 40% lift in sales from their first TV campaign run through Ads Manager.³ Roku is integrating generative AI tools into Ads Manager to open CTV advertising to SMBs — a segment previously inaccessible to TV platforms — and has partnered with Spaceback to convert social video into TV ads.³ On the demand and data side, Roku has built out ad-tech partnerships including a major deal with Amazon Ads aimed at delivering the largest authenticated CTV audience footprint in the U.S., and also works with Yahoo DSP, The Trade Desk, AppLovin, Wurl, and Magnite.³ Source 1: weareroku.com — Engineering Manager, Ad Serving - New York, United States Source 2: builtinnyc.com — Roku - Product Solutions Lead Source 3: marketingdive.com — Roku says it's growing video advertising faster than ...