Roku

The #1 TV streaming platform in the United States by active accounts and streaming hours, with the largest CTV advertising ecosystem in North America

Roku is a publicly traded streaming platform company that operates the #1 TV streaming platform in the United States by active accounts and streaming hours. Founded in 2002 and headquartered in San Jose, California, Roku's operating system is embedded in millions of smart TVs and proprietary streaming devices, giving it unparalleled reach into the living room. The company serves as a central aggregator for hundreds of streaming channels and apps, including Netflix, Disney+, Hulu, and its own free ad-supported service, The Roku Channel. Roku operates a dual-revenue model: hardware sales of streaming sticks, boxes, and licensed smart TV OS, alongside a high-margin platform business driven by advertising, content distribution fees, and subscription revenue sharing. The Roku OneView Ad Platform (formerly dataxu) enables advertisers to plan, buy, and measure CTV and OTT campaigns at scale, leveraging Roku's first-party viewership data from over 80 million active accounts. This data advantage makes Roku a formidable player in the connected TV advertising space. In the AdTech ecosystem, Roku is a critical infrastructure layer for CTV advertising, offering programmatic and direct ad buying, audience targeting, attribution, and measurement tools. Its scale, first-party data, and closed-loop measurement capabilities position it as a direct competitor to Amazon Fire TV, Google TV, and Samsung Ads, while also being a key partner and inventory source for major DSPs, agencies, and brands seeking premium CTV reach.