Connected TV Platform

Adobe Advertising Cloud is a sophisticated demand-side platform (DSP) that enables advertisers and agencies to plan, buy, measure, and optimize digital advertising across multiple channels including display, video, search, and TV.

Amazon.com, Inc. is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

Brightline is a high-speed rail service that connects several cities in Florida, offering a convenient and sustainable transportation alternative to driving or flying.

Comcast Advertising is the advertising sales and technology division of Comcast Corporation, offering advanced advertising solutions across Comcast's portfolio reaching over 60 million households.

InMobi is a leading global provider of enterprise platforms for marketers, delivering innovative ad experiences for mobile devices and connected televisions. The company's mission is to power the discovery and delivery of mobile content for the world's consumers.

Innovid is a leading independent connected TV (CTV) and video advertising platform, empowering advertisers to create, deliver, and measure immersive campaigns across all devices.

LG Ads Solutions is a leading global provider of digital advertising and marketing solutions, enabling advertisers to reach and engage their target audiences across multiple platforms and devices.

Magnite is a leading independent sell-side advertising platform that helps publishers maximize their digital advertising revenue. The company offers a comprehensive suite of tools and solutions to manage and optimize digital ad inventory across multiple channels and formats.

Premion is an advertising platform that helps advertisers reach audiences across connected TV, over-the-top (OTT), and digital video channels. They provide data-driven targeting and measurement solutions for campaign optimization.

Samsung is a global technology company that produces a wide range of consumer electronics, including smartphones, televisions, home appliances, and more. They are known for their innovative products and cutting-edge technology.

Sharethrough is a leading native advertising platform that helps publishers and brands create and distribute authentic, engaging content at scale.

SmartyAds is a prominent player in the adtech ecosystem, providing a comprehensive suite of programmatic advertising solutions. As a leading demand-side platform (DSP), the company enables advertisers and agencies to efficiently purchase digital advertising inventory through its automated systems. SmartyAds' core offering includes a full-stack DSP platform that allows clients to manage their programmatic advertising campaigns across desktop, mobile web, and in-app channels. Beyond its DSP so...

SpotX was a leading global video advertising platform that enabled media owners and publishers to sell their video inventory programmatically to the world's top brands. [Note: SpotX was acquired by Magnite in 2021 for $1.17 billion]

Viant Technology LLC is a publicly-traded advertising technology company that operates a people-based advertising platform designed to help brands and agencies execute programmatic digital advertising campaigns. Founded in 1999 and headquartered in Irvine, California, Viant has evolved from an early internet advertising pioneer into a sophisticated demand-side platform (DSP) provider. The company went public via a direct listing on NASDAQ under the ticker symbol DSP in February 2021, reflecti...

Amazon Freevee is a free, ad-supported streaming service that offers a wide range of movies, TV shows, and original content. It is owned and operated by Amazon and provides users with access to a variety of entertainment options at no cost.

AudienceXpress is a programmatic TV advertising platform operating as a strategic component of Comcast Advertising's technology portfolio. The platform revolutionizes television advertising by enabling advertisers and media buyers to programmatically purchase, target, and optimize TV advertising campaigns across both traditional linear television and connected TV (CTV) environments. Leveraging Comcast's extensive first-party data assets and reach across millions of U.S. households, AudienceXp...

Cadent is a leading provider of advanced TV advertising solutions, helping brands and agencies navigate the evolving media landscape and reach audiences across linear TV, CTV, and digital video.

Effectv is the advertising sales division of Comcast Corporation, specializing in delivering multiscreen television advertising solutions to local, regional, and national businesses across the United States. Operating as a subsidiary of Comcast Advertising, Effectv leverages Comcast's extensive cable television infrastructure and data capabilities to provide targeted advertising campaigns that reach specific audiences across traditional linear TV and digital platforms. The company serves as a...

FreeWheel is a global technology platform for the television advertising industry, providing comprehensive ad management and monetization solutions for linear TV, streaming, and digital video. Acquired by Comcast in 2014 for $320 million, FreeWheel operates as the technology backbone of Comcast Advertising, powering ad delivery for major broadcasters, MVPDs, and streaming services worldwide.

Hulu is a popular streaming service that offers a wide range of TV shows, movies, and original content. It provides on-demand access to a vast library of content, as well as live TV options, making it a versatile platform for entertainment.

IMDB TV Ads is a platform that allows advertisers to place ads on the IMDB website and mobile app, reaching a large audience of entertainment enthusiasts.

Kochava is a leading provider of mobile measurement and attribution solutions, helping brands and publishers understand the impact of their marketing campaigns across various digital channels.

Netflix Inc. has evolved from a pure-play streaming entertainment service into a significant player in the digital advertising technology ecosystem. With the launch of its ad-supported subscription tier in late 2022, Netflix entered the programmatic advertising space, leveraging its massive global subscriber base of over 230 million users and premium content library. The company's advertising platform provides brands and agencies with unprecedented access to highly engaged audiences across or...

Pluto TV is a free, ad-supported streaming television service that offers a wide range of live and on-demand content, including news, sports, movies, and TV shows. It is owned by Paramount Global and operates as a subsidiary of the company.

Tubi is a free, ad-supported streaming service that offers a wide range of movies, TV shows, and original content. It is owned by Fox Corporation and provides a platform for users to access a diverse library of entertainment options.

Verizon Media Platform is a leading provider of digital media and advertising solutions. The company offers a suite of tools and services that help publishers, brands, and marketers create, distribute, and monetize content across multiple platforms.

Vizio Ads is the advertising technology division of Vizio Inc., a prominent American consumer electronics company founded in 2002 and headquartered in Irvine, California. While Vizio is widely recognized for manufacturing affordable, high-quality televisions and home entertainment products, Vizio Ads represents the company's strategic expansion into the digital advertising and data analytics space. Leveraging Vizio's extensive installed base of smart TVs and connected devices, the advertising...

Vudu is a video-on-demand service that allows users to rent or purchase digital movies and TV shows. It was acquired by Walmart in 2010 and operates as a subsidiary of the retail giant.

Adap.tv established itself as a pioneering video advertising technology platform designed to streamline programmatic video advertising across the digital ecosystem. The company's sophisticated platform serves as a critical intermediary connecting advertisers, agencies, and publishers, enabling seamless execution of video advertising campaigns across multiple screens including desktop, mobile, connected TV, and over-the-top (OTT) platforms. Through its comprehensive suite of tools, Adap.tv fac...

Comcast Corporation stands as one of the world's largest media and technology conglomerates, operating at the intersection of telecommunications, entertainment, and advertising technology. Through its ownership of NBCUniversal and the leading ad-tech platform FreeWheel, Comcast has positioned itself as a dominant force in the evolving digital advertising ecosystem. The company leverages its extensive media portfolio—including broadcast networks, cable channels, streaming platforms, and theme ...

Telaria was a leading technology company specializing in programmatic advertising solutions for premium video content publishers and broadcasters. The company operated a sophisticated supply-side platform (SSP) that enabled content owners to monetize their video inventory through automated, real-time bidding processes. Telaria's platform connected premium publishers with demand-side platforms, ad exchanges, and advertisers, facilitating efficient and transparent ad transactions across connect...

Tremor Video was a programmatic video advertising technology company that specialized in delivering targeted video advertising solutions across digital channels. The company provided an end-to-end platform that enabled brands, agencies, and publishers to execute sophisticated video advertising campaigns with advanced targeting capabilities, real-time bidding functionality, and comprehensive analytics. Their technology stack supported multiple video ad formats including in-stream, out-stream, ...

TubeGogul (stylized as TubeMogul) was a pioneering video advertising technology platform that revolutionized programmatic video advertising for brands and agencies. Founded in the late 2000s during the emergence of digital video advertising, the company established itself as a leader in providing enterprise-grade demand-side platform (DSP) solutions specifically optimized for video campaigns across connected TV, mobile, desktop, and social media channels. The platform's sophisticated approach...

Discovery+ is a direct-to-consumer streaming platform launched by Warner Bros. Discovery (formerly Discovery, Inc.) that specializes in non-fiction, reality, and lifestyle content. The service aggregates programming from Discovery's extensive portfolio of networks including HGTV, Food Network, TLC, Animal Planet, Discovery Channel, and many others, offering subscribers access to thousands of hours of factual entertainment. Unlike general entertainment streaming services, Discovery+ has carved...

FuboTV is a sports-first live television streaming platform that has evolved into a comprehensive over-the-top (OTT) entertainment service. Originally launched as a soccer-focused streaming service, the company has expanded to offer 100+ channels including major sports networks (ESPN, Fox Sports, NBC Sports), entertainment programming, news channels, and regional sports networks. The platform distinguishes itself through its sports-centric approach, offering features like 4K streaming for sel...

Hulu + Live TV is a streaming television service offering a wide range of live and on-demand TV channels, including sports, news, and entertainment. It combines the features of a traditional cable package with the convenience and flexibility of streaming. It's a subsidiary of Disney and competes in the live TV streaming market.

Paramount+ is a subscription video-on-demand (SVOD) streaming service offering a large library of movies and TV shows from Paramount Global's vast catalog. It includes original series, live sports, and family-friendly content. The service competes in the increasingly crowded streaming market by leveraging Paramount's established brands and extensive content library.

Peacock is a streaming service owned by NBCUniversal (a subsidiary of Comcast) offering on-demand and live television programming. It features a mix of original series, movies, and TV shows from NBC, other NBCUniversal networks, and third-party content providers. The service offers both free and subscription-based tiers.

Philo is a consumer-focused streaming television service that has established itself as an affordable alternative in the competitive streaming market by deliberately targeting the cord-cutting demographic. Founded to address the growing demand for cost-effective entertainment options, Philo delivers live and on-demand content from dozens of popular cable networks through an internet-based platform. The company's strategic differentiation centers on its exclusion of sports and news channels—...

Roku is a leading streaming platform provider that has transformed how consumers access digital entertainment content. The company operates a dual-revenue business model, combining hardware sales of streaming devices and smart TVs with a robust advertising and content distribution platform. Roku's operating system powers millions of connected TV devices worldwide, creating one of the largest streaming ecosystems in the market. The company's platform serves as an aggregator for streaming serv...

Sling TV is a live and on-demand streaming service offering a variety of television channels and add-on packages at a lower price point than traditional cable television. It caters to cord-cutters and those seeking a more affordable and flexible entertainment option. The service is known for its à la carte channel selection.

Tremor International is a global advertising technology company that serves as the parent organization for three leading digital advertising platforms: Tremor Video, Unruly, and Amobee. The company provides comprehensive end-to-end programmatic advertising solutions that encompass video advertising, creative distribution, and data-driven marketing technologies. Operating at the intersection of buy-side and sell-side digital advertising, Tremor International enables advertisers, publishers, an...

YouTube TV is a subscription-based streaming television service that provides access to a wide range of live and on-demand TV channels. It offers a variety of features including cloud DVR storage and multiple user profiles, providing a comprehensive television experience accessible through various devices.

Amazon Fire TV is a line of digital media players developed by Amazon. They provide access to a variety of streaming content and allow users to watch movies, TV shows, and other media on their television.

Apple TV is a company in the Mobile Advertising space, mentioned by 1 other companies as a competitor.

AT&T Inc. is a major player in the AdTech ecosystem, leveraging its extensive telecommunications infrastructure and media assets to offer a range of advertising-related products and services. As the former parent company of the Xandr advertising platform, AT&T has deep expertise in data-driven, targeted advertising solutions. Xandr, which was recently acquired by Microsoft, provided AT&T with a sophisticated programmatic advertising exchange and advanced audience targeting capabilities. Addit...

AT&T's Addressable Advertising is an AdTech Platform that enables targeted advertising across AT&T's various media properties and distribution channels.

Comcast Technology Solutions is a leading AdTech Platform that provides a comprehensive suite of advertising technology solutions to help media companies and brands deliver personalized and targeted advertising experiences.

Google Chromecast is a digital media player developed by Google that allows users to stream content from their mobile devices or computers to their TV.

LG Electronics is a multinational electronics company that produces a wide range of consumer electronics, home appliances, and mobile devices. It is one of the world's leading manufacturers of televisions, smartphones, and home appliances.

MNTN is a digital marketing and advertising technology company that provides various software and services to help businesses drive growth and reach their target audience.

NBCUniversal is a leading AdTech Platform that provides advertising solutions and services to brands and media companies.

The Walt Disney Company is a dominant player in the AdTech ecosystem, leveraging its vast media assets and content portfolio to offer comprehensive advertising solutions. As a parent company, Disney owns and operates several key platforms crucial for advertisers, including Hulu, ESPN, and the rapidly growing Disney+ streaming service. Disney's advertising capabilities span linear TV, digital video, and connected TV, providing advertisers with diverse opportunities to reach target audiences ac...

Cloud-based SaaS platform providing broadcast infrastructure and targeted advertising solutions for streaming TV and connected TV environments.

Conviva is a leading provider of real-time intelligence for streaming media, helping publishers, broadcasters, and operators measure, monitor, and monetize their content. Their platform optimizes the quality of experience for viewers, providing actionable insights to improve audience engagement and business outcomes. They focus on delivering a superior streaming experience across all devices.

DAZN is a global sports streaming platform that delivers live and on-demand sports content directly to consumers via subscription.

Disney Advertising is the advertising sales division of The Walt Disney Company, offering premium advertising solutions across Disney's streaming, linear TV, and digital properties.

Mass media company operating Fox News, Fox Sports, Fox Broadcasting, and Tubi streaming service, with significant advertising inventory across linear TV and digital platforms.

Amazon's free ad-supported streaming television (FAST) service offering movies, TV shows, and original content without subscription fees.

Hulu's advertising platform offering premium video ad inventory across streaming content with advanced targeting and measurement capabilities.

Imagine Communications provides video infrastructure and advertising management solutions for broadcasters, MVPDs, and media companies worldwide.

Local Now is a free, ad-supported streaming service offering local news, weather, and entertainment content across multiple platforms.

Paramount Advertising is the advertising sales division of Paramount Global, offering multi-platform advertising solutions across television, streaming, and digital properties.

Peacock Ads is NBCUniversal's advertising platform for its streaming service Peacock, offering premium video advertising opportunities across streaming content.

Plex is a streaming media platform that offers free ad-supported streaming (FAST) alongside personal media server capabilities, operating in the advertising-supported video on demand (AVOD) space.

Roku's advertising platform that enables brands to reach streaming audiences across The Roku Channel and Roku's operating system through video, display, and interactive ad formats.

Roku's advertising platform enabling brands to run video ads across The Roku Channel and Roku's streaming ecosystem.

Samba TV provides automatic content recognition (ACR) technology and TV viewership data to enable cross-screen advertising and audience measurement.

Samsung's free ad-supported streaming TV (FAST) service offering live and on-demand content across smart TVs and mobile devices.

Strategus is a Connected TV (CTV) and over-the-top (OTT) advertising platform that enables programmatic buying and advanced audience targeting for television advertising.

Tatari is a TV advertising platform that brings digital-style measurement and buying capabilities to linear and streaming television advertising.

Telly is a free smart TV platform that provides hardware to consumers in exchange for viewing advertising. The company offers a unique ad-supported model with guaranteed ad exposure and detailed viewership data for advertisers.

ThePlatform is an enterprise-grade online video platform (OVP) provider that delivers comprehensive video management, publishing, and monetization solutions to major media companies, broadcasters, and content distributors worldwide. The platform serves as critical digital infrastructure for organizations managing large-scale video operations, offering end-to-end capabilities including content ingestion, transcoding, metadata management, digital rights management, dynamic ad insertion, and mul...

TrueX is an interactive advertising platform specializing in attention-based ad experiences, particularly known for its choice-based ad formats in streaming TV and digital video.

ViX is TelevisaUnivision's Spanish-language streaming platform offering free ad-supported (AVOD) and premium subscription content to Hispanic audiences.

Consumer electronics company that manufactures smart TVs and operates VIZIO Ads, a connected TV advertising platform leveraging automatic content recognition (ACR) data.

Warner Bros. Discovery is a premier global entertainment and media conglomerate formed through the merger of WarnerMedia and Discovery, Inc. in April 2022. The company operates one of the world's most comprehensive portfolios of iconic entertainment, news, and sports brands, spanning film, television, streaming, and gaming. With a legacy dating back over a century through Warner Bros., the company combines premium scripted content and unscripted programming to serve audiences across more than...

Wowza Media Systems provides video streaming software and services for live and on-demand content delivery across multiple platforms and devices.

Xandr Invest is a demand-side platform (DSP) that enables advertisers and agencies to plan, buy, and measure digital advertising campaigns across multiple channels and formats.

Yahoo DSP (Demand-Side Platform) is an enterprise-grade programmatic advertising platform that enables advertisers, agencies, and brands to plan, execute, and optimize digital advertising campaigns at scale. As part of Yahoo's advertising technology suite, the platform provides access to premium inventory across multiple digital channels including display, native, video, mobile, and connected TV (CTV). The DSP leverages Yahoo's extensive first-party data assets, advanced audience targeting ca...