Connected TV Platform

Adobe is a digital experience company that serves a broad range of customers — from individual creators and students to large enterprises and nonprofits — with tools for ideation, collaboration, and content creation.

Adobe Advertising is a paid media platform that automates, coordinates, and scales media buying across digital channels, connecting data and experiences in a unified environment.

BrightLine is a connected TV ad tech company that serves as the industry standard for interactive CTV ad formats, pioneering remote-controlled, engagement-led advertising that scales across streaming apps and devices.

Comcast Advertising is the advertising arm of Comcast.

Comcast Corporation pairs broadband and wireless connectivity, sold under brands including Xfinity, with the media businesses NBCUniversal and Sky.

Disney Advertising is the division of The Walt Disney Company responsible for advertising sales and integrated marketing across its entertainment and sports properties, spanning linear, digital, social, audio, and ad-supported streaming businesses.

Fox Corporation is a major U.S. media and entertainment company operating premium broadcast, cable, and digital properties with a growing advanced advertising and data-driven TV platform.

Hulu is a leading premium on-demand and live streaming service in the U.S., owned by Disney, with over 55 percent of its subscribers on ad-supported plans — a model it has offered since launch, giving it more experience supporting advertisers than newer entrants to ad-supported streaming.

Hulu Ads is an over-the-top (OTT) advertising platform that enables brands to reach audiences while they stream content on one of the most popular ad-supported streaming services available today.

Amazon Freevee was a free, ad-supported streaming service — originally launched as IMDb TV — that operated as a standalone product within Amazon's media ecosystem before being retired and folded into Prime Video.

Apple TV is a streaming platform that serves as a centralized destination for discovering TV shows, movies, sports, and news.

AudienceXpress is a Comcast-owned business that sells TV advertising on an audience basis across broadcast, cable, digital and connected-TV screens.

Cadent is an advertising technology company that connects the TV advertising ecosystem, helping advertisers and publishers identify and understand audiences, activate campaigns, and measure results across TV content and devices.

Comcast Cable is Comcast Corporation's US cable and broadband business, selling internet, TV, phone and wireless service to consumers under the Xfinity brand.

DISH Media serves more than 7.5 million subscribers and supports 25 million devices, generating approximately $1 billion per year in revenue.

Disney Real-Time Ad Exchange (DRAX) is a proprietary programmatic advertising platform launched by The Walt Disney Company in March 2021, designed to automate ad sales and democratize access to Disney's premium video inventory.

Disney Streaming is an entertainment company that provides access to engaged audiences and premium streaming TV content.

Disney+ is a streaming service owned by the Walt Disney Company that delivers content spanning franchises such as Star Wars and National Geographic to approximately 125 million subscribers, and has built an ad-supported tier that enables brands to reach audiences at scale.

4C Insights was a data science and media technology company that rebranded to Scope3 after pivoting to focus on carbon measurement and sustainability in digital advertising.

ABC News is a major American broadcast and digital news network owned by Disney, delivering news content across TV, streaming, and digital platforms with significant advertising inventory.

Adap.tv was a pioneering video advertising platform that provided programmatic buying and selling solutions for digital video advertising before being acquired by AOL in 2013.

AI-powered advertising-technology platform announced by LG Ad Solutions October 30 2025. Internal + external AI agents for ad ops + data efficiency. Major LG Ad Solutions agentic-AI launch.

Cloud-based SaaS platform providing broadcast infrastructure and targeted advertising solutions for streaming TV and connected TV environments.

Ampersand is a data-driven TV advertising sales and technology company jointly owned by Comcast, Charter, and Cox, enabling advertisers to plan, buy, and measure TV campaigns across cable and streaming at scale.

MLB Advanced Media spin-off founded 2015, focused on OTT video streaming technology. Disney acquired minority stake Aug 2016 ($1B), majority Sept 2017 ($1.58B), full ownership Nov 2022 ($900M for MLB's 15% stake). Rebranded to Disney Streaming Services internally October 2018, publicly Disney Streaming on Aug 3 2021. Source of Disney+ / ESPN+ / Hulu technology stack.

BBC America is a US cable and satellite television channel jointly owned by AMC Networks and BBC Studios, delivering British programming and original content to American audiences.

Discovery+ is a direct-to-consumer streaming service offering lifestyle and reality content from Discovery's portfolio of brands including HGTV, Food Network, and TLC.

Cross-platform ad-buying program that unifies Hulu + Disney digital video inventory (incl. ABC, ESPN streams) into single deals; guarantees target-audience reach + completed-view billing. Launched January 2020; integrates with InnovidXP for measurement.

ML-powered lookalike-audience engine within Disney's clean room ecosystem; powers sequential-messaging campaigns, expanding reach without breaking frequency caps. Announced CES 2025 alongside Magic Words updates.

Live TV streaming service combining Hulu's on-demand library with 95+ live channels, offering a cable alternative with integrated advertising opportunities.

Local Now is a free, ad-supported streaming TV service offering hyper-local news, weather, and entertainment content across multiple platforms.

Cable and streaming news network, renamed from MSNBC on November 15, 2025, and part of Versant Media Group since Comcast spun Versant off on January 2, 2026. NBCUniversal sells its ad inventory under the One Platform banner through the 2026 and 2027 upfront cycles.

Olyzon is a French AdTech company specializing in connected TV (CTV) and video advertising, offering AI-powered campaign management and optimization solutions for advertisers and agencies.

Philo is a consumer-focused streaming television service that has established itself as an affordable alternative in the competitive streaming market by deliberately targeting the cord-cutting demographic. Founded to address the growing demand for cost-effective entertainment options, Philo delivers live and on-demand content from dozens of popular cable networks through an internet-based platform. The company's strategic differentiation centers on its exclusion of sports and news channels—...

Sling TV is a live streaming television service offering customizable channel packages without traditional cable contracts, operating as a subsidiary of DISH Network.

AT&T Inc. is a major player in the AdTech ecosystem, leveraging its extensive telecommunications infrastructure and media assets to offer a range of advertising-related products and services. As the former parent company of the Xandr advertising platform, AT&T has deep expertise in data-driven, targeted advertising solutions. Xandr, which was recently acquired by Microsoft, provided AT&T with a sophisticated programmatic advertising exchange and advanced audience targeting capabilities. Addit...

AT&T's addressable advertising division delivers targeted TV advertising solutions across linear and streaming platforms using household-level data.

Google's streaming media adapter that casts content from mobile devices and computers to TVs, enabling digital content delivery and advertising opportunities.

LG is a global electronics and home appliances manufacturer that operates LG Ad Solutions, providing connected TV advertising and data-driven marketing solutions.

Byron Allen’s media company spanning broadcast TV stations, cable networks and digital properties.

Entertainment company operating ad-supported cable networks and streaming services.

BritBox is a subscription video-on-demand (SVOD) streaming service offering the largest collection of British TV content, jointly owned by BBC Studios and ITV.

CBS News is a major American broadcast and digital news network owned by Skydance, delivering news content across TV, streaming, and digital platforms with significant advertising inventory.

Charter Communications, Inc. is the second-largest cable operator in the United States, providing video, internet, voice, and mobile services under the Spectrum brand. Headquartered in Stamford, Connecticut. Co-owner (with Comcast and Cox) of the Ampersand multichannel ad-sales JV; its ad-sales arm Spectrum Reach is the operating subsidiary.

Cox Communications is the third-largest cable operator in the United States, providing video, internet, voice, and home-automation services. Privately held subsidiary of Cox Enterprises; headquartered in Atlanta, Georgia. Co-owner (with Comcast and Charter) of the Ampersand multichannel ad-sales JV; its ad-sales arm Cox Media is the operating subsidiary.

CuriosityStream is a subscription video-on-demand (SVOD) service specializing in factual and documentary content, offering advertisers a premium, brand-safe environment to reach curious, educated audiences.

US satellite and streaming TV provider with an advanced TV advertising business.

Disney Media Networks is The Walt Disney Company's television and streaming media division, encompassing ABC, ESPN, Disney Channel, and Freeform, offering premium advertising inventory across linear and digital platforms.