Connatix

Was a top-tier independent video monetization platform for publishers before merging with JW Player to form the industry's largest combined video tech and monetization company.

Connatix was a premier video technology and monetization platform purpose-built for digital publishers, offering a comprehensive suite of tools that enabled media companies to distribute, monetize, and optimize video content at scale. Founded in 2012 and headquartered in New York City, Connatix distinguished itself through its deep focus on contextual intelligence, privacy-first advertising solutions, and a robust video player and ad serving stack that helped publishers maximize revenue without sacrificing user experience. The platform served thousands of publishers globally, processing billions of video impressions monthly and competing directly with major players in the video monetization space. Connatix's technology stack centered on its proprietary video player, contextual targeting engine, and demand-side integrations that connected publishers to premium programmatic demand. The company was particularly recognized for its cookieless and privacy-compliant monetization capabilities, positioning it as a forward-looking solution as the industry navigated the deprecation of third-party cookies. Its contextual AI and semantic analysis tools allowed advertisers to reach relevant audiences without relying on personal identifiers, making it a valued partner for publishers navigating a rapidly evolving regulatory landscape. On October 9, 2024, Connatix merged with JW Player to form JWP Connatix, announced as the industry's largest combined video technology and monetization platform. Under the merged entity, David Kashak, formerly CEO of Connatix, assumed the role of Chairman, while Dave Otten, formerly CEO of JW Player, became CEO of the combined company. The Connatix brand was effectively retired as part of the merger, with its technology and publisher relationships folded into the broader JWP Connatix platform, cementing a powerful union of video delivery infrastructure and monetization expertise.