Connatix

Was one of the largest independent video monetization platforms for premium publishers on the open web prior to its merger with JW Player in 2024

Connatix was a premier video technology and monetization platform purpose-built for digital publishers, offering a comprehensive suite of tools that enabled media companies to deliver, manage, and monetize video content at scale. Founded in 2016 and headquartered in New York City, Connatix distinguished itself through its deep focus on contextual intelligence, advanced video player technology, and a robust supply-side monetization stack that helped publishers maximize revenue from their video inventory. The platform served hundreds of premium publishers and reached billions of video impressions monthly, making it one of the most significant independent video monetization players in the open web ecosystem. Connatix's core offerings spanned video player technology, content recommendations, contextual targeting, and programmatic monetization — all integrated into a unified platform that reduced publisher reliance on fragmented point solutions. Its proprietary contextual AI engine allowed advertisers to reach relevant audiences without relying on third-party cookies, positioning Connatix as a forward-looking solution amid the industry's identity signal deprecation challenges. The company attracted strong backing from investors and built a reputation for publisher-first innovation, transparency, and measurable yield improvement. On October 9, 2024, Connatix merged with JW Player to form JWP Connatix, described as the industry's largest combined video technology and monetization platform. As part of the merger, Connatix CEO David Kashak assumed the role of Chairman of the combined entity, while JW Player CEO Dave Otten became CEO of JWP Connatix. The Connatix brand was effectively retired as both companies unified under the JWP Connatix identity, bringing together JW Player's video delivery and streaming technology with Connatix's monetization and contextual intelligence capabilities to serve a global publisher base.