Category
Video Advertising Platform
The Video Advertising Platform category encompasses a diverse set of technologies designed to facilitate the creation, distribution, monetization, and optimization of video content across digital channels. These solutions address critical pain points for both supply-side and demand-side participants in the advertising ecosystem. Publishers leverage platforms like Connatix to maximize video engagement and programmatic revenue through intelligent content recommendations and player technology, while advertisers utilize demand-side platforms such as Yahoo DSP to execute sophisticated video campaigns across premium inventory including connected TV, display, and mobile channels. Beyond advertising execution, this category also includes enterprise video platforms and creation tools that enable organizations to produce professional video content at scale, whether for marketing campaigns, internal communications, or personalized customer engagement. The significance of video advertising platforms within the broader AdTech ecosystem reflects the continued dominance of video as a preferred content format and advertising medium. Video commands premium CPMs, delivers superior engagement metrics, and increasingly serves as the primary vehicle for brand storytelling and customer interaction. Platforms in this category bridge the technical and creative gaps that have historically made video production and distribution complex and resource-intensive. By democratizing video creation through AI-powered tools and drag-and-drop interfaces, while simultaneously providing sophisticated programmatic buying and monetization infrastructure, these solutions enable organizations of all sizes to participate meaningfully in video advertising. Current dynamics within the category reveal a clear bifurcation between platforms focused on advertising execution and those emphasizing content creation and personalization. The presence of advanced DSPs like Yahoo DSP underscores the continued importance of programmatic video buying and first-party data utilization, while the proliferation of creation-focused platforms such as InVideo, Animoto Pro, and Idomoo reflects growing demand for accessible video production and personalization at scale. Additionally, the emergence of enterprise video platforms like Socialive and MovingImage indicates that organizations increasingly view video as essential infrastructure for both internal and external communications, extending the category's relevance beyond traditional advertising into broader marketing and engagement strategies.
Companies
231
Tier distribution
231 Video Advertising Platform companies tracked by ATDb — 88 leaders, 119 recent deals.
Recent deals in Video Advertising Platform
- Penske Media acquires Vox MediaAcquisition2026-06-18
- Fox Corporation to acquire Roku for $22 billionAcquisition$22 billion2026-06-15
- S4S Ventures invests in OlyzonInvestment$10M2026-05-28
- Paramount Skydance merger with Warner Bros. DiscoveryAcquisition~$110.9 billion ($31.00/share)2026-02-27
- Pinterest acquires tvScientificAcquisition2026-02-15
- Omnicom acquires Interpublic Group ($13.25B)Acquisition$13.25 billion2025-11-26
- Rembrand acquires SpacebackAcquisition2025-09-15
- Mediaocean acquires InnovidAcquisition$500M2025-02-13
- Integral Ad Science acquires Publica for CTV advertising verificationAcquisition$220M2024-06
- Reddit IPO values company at $6.4B with advertising focusIPO$6.4B2024-03-21
Most acquisitive in Video Advertising Platform
Adelphic
AcquiredProgrammatic Advertising / Demand-Side Platform
Adelphic was a demand-side platform (DSP) offering programmatic advertising solutions for TV and digital media before being acquired by Viant Technology in 2017.
Adobe
Marketing Technology / AdTech
Adobe is a global software leader offering a comprehensive suite of creative, marketing, and document management tools, with its Experience Cloud platform serving as a major force in enterprise AdTech and digital marketing.
Amazon Ads
Digital Advertising / Retail Media
Amazon's advertising platform offering sponsored ads, display advertising, and video solutions across Amazon properties and third-party sites.
Amazon Fire TV
Connected TV / Streaming Advertising
Amazon's streaming media platform and connected TV operating system that delivers content and advertising to millions of households globally.
Brightline
Connected TV (CTV) Advertising Technology
Brightline is an interactive advertising technology platform specializing in advanced TV and connected TV (CTV) advertising solutions that enable viewer engagement and interactivity.
ByteDance
Social Media Advertising & Programmatic
ByteDance is a Chinese technology company that operates a range of content platforms, including the popular video-sharing app TikTok, which has become a global sensation.
Comcast Advertising
TV & Video Advertising Technology
Comcast Advertising is the advertising sales division of Comcast Corporation, offering multiscreen video, data-driven, and advanced advertising solutions across linear TV, streaming, and digital platforms.
Disney Advertising
Premium Video & Streaming Advertising
Disney's premium advertising sales division offering brands access to Disney's vast portfolio of streaming, linear TV, and digital properties with advanced audience targeting capabilities.
ESPN
Sports Media & Digital Advertising
ESPN is a leading sports media network offering live sports programming, news, and digital content, operating as a subsidiary of The Walt Disney Company.
Adnami
High-Impact Display Advertising / Rich Media Ad Technology
Adnami is a leading AdTech company specializing in high-impact digital display advertising solutions that bridge the gap between advertisers seeking engagement and publishers monetizing premium inventory. The company's sophisticated platform enables the creation, deployment, and optimization of innovative rich media and high-impact ad formats designed to deliver non-intrusive yet highly engaging advertising experiences. With advanced targeting capabilities, real-time optimization tools, and c...
Amazon Freevee
MergedConnected TV / Streaming Advertising (AVOD)
Amazon Freevee was Amazon's free, ad-supported streaming service that offered movies, TV shows, and original content before being folded into Prime Video in August 2025.
Brightcove
Video Technology & Monetization
Brightcove is a leading cloud-based video technology platform that serves as a critical infrastructure provider in the digital video and AdTech ecosystem. Founded in 2004 and headquartered in Boston, Massachusetts, the company has established itself as a trusted solution for enterprises, media companies, broadcasters, and publishers seeking to deliver, monetize, and manage video content at scale. Brightcove's comprehensive platform encompasses video hosting, streaming, content management, pla...
Celtra
Creative Automation & Ad Creative Management
Celtra is a leading advertising technology company that provides a comprehensive platform for creating, managing, and optimizing digital advertising campaigns across multiple channels and devices.
Crackle Plus
DefunctConnected TV / Streaming Advertising
Crackle Plus is an ad-supported streaming platform and content distribution network offering free, premium video content to consumers while providing advertisers with targeted connected TV and digital video inventory.
Dailymotion Advertising
Video Advertising
Dailymotion Advertising is the monetization arm of Dailymotion, offering video advertising solutions across its owned-and-operated platform and partner publishers. The platform provides programmatic video advertising and brand-safe inventory.
Dataxu
RebrandedProgrammatic Advertising / Demand-Side Platform
DataXu was a programmatic marketing platform that provided software for omnichannel campaign planning, execution, and optimization before being acquired by Roku in 2019.
DISH Media
Television Advertising / Addressable TV
DISH Media is the advertising sales division of DISH Network, offering targeted TV advertising solutions across linear and addressable TV inventory.
Fox Sports
Premium Video Advertising & Sports Broadcasting
Fox Sports is a major sports media and broadcasting division of Fox Corporation, offering premium sports content and advertising opportunities across television, digital, and streaming platforms.
3Play Media
Video Accessibility & Media Services
3Play Media provides video accessibility solutions including captioning, transcription, audio description, and translation services for media and entertainment companies.
AcuityAds
Programmatic Advertising / Demand-Side Platform (DSP)
AcuityAds is a programmatic advertising technology company providing demand-side platform (DSP) solutions and data-driven digital media buying capabilities.
Adap.tv
AcquiredProgrammatic Video Advertising
Adap.tv was a pioneering video advertising platform that provided programmatic buying and selling solutions for digital video advertising before being acquired by AOL in 2013.
AdColony
AcquiredMobile Advertising
AdColony was a leading mobile advertising platform known for its high-quality video ad formats, later merged into Digital Turbine's media business.
AdPlayer.Pro
Video Advertising Technology
Advanced outstream video advertising solutions driven by innovation.
Amagi
Connected TV/OTT Advertising & Broadcast Technology
Cloud-based SaaS platform providing broadcast infrastructure and targeted advertising solutions for streaming TV and connected TV environments.
Amazon Brand+
Programmatic Advertising / Brand Advertising
Companion to Performance+, launched globally 2025 at unBoxed. AI-driven brand-awareness campaign type within Amazon DSP.
Aniview
Video Advertising Technology
Aniview provides video advertising technology including a video ad server, player, and monetization platform for publishers and broadcasters. The platform supports various video ad formats including instream, outstream, and CTV advertising.
api.video
Video Infrastructure & AdTech
api.video is a developer-first cloud-based video infrastructure platform that provides comprehensive APIs for video hosting, streaming, encoding, and delivery. The company enables businesses to integrate sophisticated video capabilities into their applications without the complexity of building and maintaining video infrastructure from scratch. With a strong focus on the AdTech ecosystem, api.video serves advertisers, publishers, digital platforms, and developers who require enterprise-grade ...
AdWallet
Consumer Rewards & Attention-Based Advertising
AdWallet is a mobile app platform that pays users to watch advertisements and engage with brands. The company enables advertisers to reach verified consumers while ensuring users are compensated for their attention and data sharing.
Animoto Pro
Video Marketing & Creative Production
Cloud-based video creation platform that enables businesses and individuals to create professional marketing videos from photos, video clips, and text.
Aryel
Augmented Reality Advertising / Creative AdTech
Aryel is an augmented reality (AR) advertising platform that enables brands and agencies to create, distribute, and measure immersive AR ad experiences without coding.
Bannerflow
Creative Management Platform (CMP) / Display Advertising
Bannerflow is a leading visual content management platform that empowers brands and agencies to create, manage, and publish high-performing visual content across multiple channels.
CNBC
Media & Broadcasting / Premium Video Advertising
Business and financial news cable network. Versant Media Group subsidiary post-Jan 2026 spinoff. Ad inventory sold via NBCU One Platform.
Dacast
Video Streaming Platform / Online Video Platform (OVP)
Dacast is a professional online video platform offering live streaming and video on demand (VOD) services for businesses. It provides a white-label solution with features like video monetization, a robust content delivery network (CDN), and an HTML5 player, enabling organizations to deliver high-quality video content to global audiences.
FuboTV
Connected TV (CTV) / Streaming Advertising / OTT
FuboTV is a sports-first live television streaming platform that has evolved into a comprehensive over-the-top (OTT) entertainment service. Originally launched as a soccer-focused streaming service, the company has expanded to offer 100+ channels including major sports networks (ESPN, Fox Sports, NBC Sports), entertainment programming, news channels, and regional sports networks. The platform distinguishes itself through its sports-centric approach, offering features like 4K streaming for sel...
Hulu + Live TV
Connected TV (CTV) Advertising
Live TV streaming service combining Hulu's on-demand library with 95+ live channels, offering a cable alternative with integrated advertising opportunities.
IAC Inc.
Digital Media & Advertising Technology
IAC Inc. (InterActiveCorp) is a diversified media and internet holding company that operates a portfolio of digital brands and platforms across multiple verticals. The company has established itself as a significant force in the digital advertising technology ecosystem through its ownership and operation of advertising-driven properties, content platforms, and programmatic advertising infrastructure. IAC's strategic approach focuses on building, acquiring, and scaling digital businesses that ...
23 Video
Video Marketing Platform
TwentyThree (formerly 23 Video) is a video marketing platform that helps businesses host, publish, and analyze their video content. It offers tools for live streaming, webinars, video player customization, and integration with marketing automation systems.
Comcast Technology Solutions
Video Technology & AdTech
Comcast Technology Solutions provides video delivery, advertising technology, and content distribution infrastructure for media companies and service providers globally.
Exponential
Programmatic Display Advertising
Exponential is an AdTech platform that provides programmatic advertising solutions to help brands and agencies reach their target audiences.
Facebook Gaming
DefunctGaming & Streaming Advertising
Facebook Gaming was Meta's dedicated gaming platform that combined game streaming, cloud gaming, and social features before being shut down in 2023.
Facebook Video
Social Media Advertising / Video Advertising
Facebook Video Ads is Meta's native video advertising format on Facebook, running across in-feed, in-stream, Stories, and Reels placements within the unified Meta Ads platform.
Google Chromecast
Connected TV / Streaming Media Devices
Google's streaming media adapter that casts content from mobile devices and computers to TVs, enabling digital content delivery and advertising opportunities.
Kick
Live Streaming / Video Content Platform
Kick is a live streaming platform launched in 2022 that positions itself as a creator-friendly alternative to established platforms like Twitch. Operating at kick.com, the platform enables content creators to broadcast live video content to audiences while offering a more favorable revenue-sharing model for streamers. The platform has gained significant attention in the streaming community for its competitive creator compensation structure and less restrictive content policies, attracting hig...
LG
Connected TV Advertising / OEM Ad Platform
LG is a global electronics and home appliances manufacturer that operates LG Ad Solutions, providing connected TV advertising and data-driven marketing solutions.
QuickFrame
AcquiredVideo Creative Production/AdTech
QuickFrame is a video creation platform that connects brands with vetted creators to produce high-quality video content at scale for advertising and marketing campaigns.
ABC News
Premium Publisher / Broadcast Media
ABC News is a major American broadcast and digital news network owned by Disney, delivering news content across TV, streaming, and digital platforms with significant advertising inventory.
Adventr
Interactive Video Advertising
Adventr is an interactive video platform that enables brands and advertisers to create shoppable, choose-your-own-adventure style video experiences with built-in analytics and distribution tools.
AMC Networks
Connected TV & Streaming Advertising
Entertainment company operating ad-supported cable networks and streaming services.
Animal Planet
Television / Streaming Advertising
Animal Planet is Discovery's flagship cable and streaming network dedicated to wildlife, nature, and animal-focused content, reaching hundreds of millions of households worldwide.
BBC America
AcquiredTelevision Broadcasting / Video Advertising
BBC America is a US cable and satellite television channel jointly owned by AMC Networks and BBC Studios, delivering British programming and original content to American audiences.
BBC News
Digital Publishing & Premium Advertising
BBC News is the world's largest broadcast news organisation, operating a global digital news platform with significant advertising and sponsorship opportunities across its owned-and-operated properties.
CBS News
Digital Media & Broadcasting / AdTech Publisher
CBS News is a major American broadcast and digital news network owned by Paramount Global, delivering news content across TV, streaming, and digital platforms with significant advertising inventory.
Channel Factory
Brand Safety & Contextual Targeting
Channel Factory is a brand safety and contextual targeting platform specializing in YouTube and connected TV advertising, helping brands reach relevant audiences while avoiding harmful content.
Cisco
Networking & IT Infrastructure (AdTech-adjacent via acquisitions)
Cisco — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).