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Category

Video Advertising Platform

The Video Advertising Platform category encompasses a diverse set of technologies designed to facilitate the creation, distribution, monetization, and optimization of video content across digital channels. These solutions address critical pain points for both supply-side and demand-side participants in the advertising ecosystem. Publishers leverage platforms like Connatix to maximize video engagement and programmatic revenue through intelligent content recommendations and player technology, while advertisers utilize demand-side platforms such as Yahoo DSP to execute sophisticated video campaigns across premium inventory including connected TV, display, and mobile channels. Beyond advertising execution, this category also includes enterprise video platforms and creation tools that enable organizations to produce professional video content at scale, whether for marketing campaigns, internal communications, or personalized customer engagement. The significance of video advertising platforms within the broader AdTech ecosystem reflects the continued dominance of video as a preferred content format and advertising medium. Video commands premium CPMs, delivers superior engagement metrics, and increasingly serves as the primary vehicle for brand storytelling and customer interaction. Platforms in this category bridge the technical and creative gaps that have historically made video production and distribution complex and resource-intensive. By democratizing video creation through AI-powered tools and drag-and-drop interfaces, while simultaneously providing sophisticated programmatic buying and monetization infrastructure, these solutions enable organizations of all sizes to participate meaningfully in video advertising. Current dynamics within the category reveal a clear bifurcation between platforms focused on advertising execution and those emphasizing content creation and personalization. The presence of advanced DSPs like Yahoo DSP underscores the continued importance of programmatic video buying and first-party data utilization, while the proliferation of creation-focused platforms such as InVideo, Animoto Pro, and Idomoo reflects growing demand for accessible video production and personalization at scale. Additionally, the emergence of enterprise video platforms like Socialive and MovingImage indicates that organizations increasingly view video as essential infrastructure for both internal and external communications, extending the category's relevance beyond traditional advertising into broader marketing and engagement strategies.

Companies

220

Tier distribution

S34A53B53Other80
Avg Completeness
81%
News (30d)
154
Deals (90d)
36
(34)
Adelphic

Adelphic

Acquired

Programmatic Advertising / Demand-Side Platform

Adelphic was a demand-side platform (DSP) offering programmatic advertising solutions for TV and digital media before being acquired by Viant Technology in 2017.

Cambridge, Massachusetts
Adobe

Adobe

Marketing Technology / AdTech Platform

Adobe is a global software leader offering a comprehensive suite of creative, marketing, and document management tools, with its Experience Cloud platform serving as a major force in enterprise AdTech and digital marketing.

San Jose, California
Amazon Ads

Amazon Ads

Digital Advertising / Retail Media

Amazon's advertising platform offering sponsored ads, display advertising, and video solutions across Amazon properties and third-party sites.

Seattle, Washington
Amazon Fire TV

Amazon Fire TV

Connected TV / Streaming Advertising

Amazon's streaming media platform and connected TV operating system that delivers content and advertising to millions of households globally.

Seattle, Washington
Brightline

Brightline

Connected TV (CTV) / Advanced TV Advertising

Brightline is an interactive advertising technology platform specializing in advanced TV and connected TV (CTV) advertising solutions that enable viewer engagement and interactivity.

New York, NY
ByteDance

ByteDance

Social Media Advertising / Digital Advertising

ByteDance is a Chinese technology company that operates a range of content platforms, including the popular video-sharing app TikTok, which has become a global sensation.

Beijing, Beijing
Comcast Advertising

Comcast Advertising

Converged TV & Video Advertising

Comcast Advertising is the advertising sales division of Comcast Corporation, offering multiscreen video, data-driven, and advanced advertising solutions across linear TV, streaming, and digital platforms.

Philadelphia, Pennsylvania
Disney Advertising

Disney Advertising

Premium Video & Streaming Advertising

Disney's premium advertising sales division offering brands access to Disney's vast portfolio of streaming, linear TV, and digital properties with advanced audience targeting capabilities.

New York, New York
ESPN

ESPN

Sports Media & Digital Advertising

ESPN is a leading sports media network offering live sports programming, news, and digital content, operating as a subsidiary of The Walt Disney Company.

Bristol, Connecticut
(53)
Adnami

Adnami

High-Impact Display Advertising / Rich Media Ad Technology

Adnami is a leading AdTech company specializing in high-impact digital display advertising solutions that bridge the gap between advertisers seeking engagement and publishers monetizing premium inventory. The company's sophisticated platform enables the creation, deployment, and optimization of innovative rich media and high-impact ad formats designed to deliver non-intrusive yet highly engaging advertising experiences. With advanced targeting capabilities, real-time optimization tools, and c...

Copenhagen, Capital Region
Amazon Freevee

Amazon Freevee

Defunct

Video Advertising / Connected TV

Seattle, Washington
Brightcove

Brightcove

Video Technology & Monetization

Brightcove is a leading cloud-based video technology platform that serves as a critical infrastructure provider in the digital video and AdTech ecosystem. Founded in 2004 and headquartered in Boston, Massachusetts, the company has established itself as a trusted solution for enterprises, media companies, broadcasters, and publishers seeking to deliver, monetize, and manage video content at scale. Brightcove's comprehensive platform encompasses video hosting, streaming, content management, pla...

Boston, Massachusetts
Celtra

Celtra

Creative Automation & Ad Creative Management

Celtra is a leading advertising technology company that provides a comprehensive platform for creating, managing, and optimizing digital advertising campaigns across multiple channels and devices.

Boston, Massachusetts
Crackle Plus

Crackle Plus

Acquired

Connected TV / Streaming Advertising

Culver City, California
Dailymotion Advertising

Dailymotion Advertising

Video Advertising Platform

Dailymotion Advertising is the monetization arm of Dailymotion, offering video advertising solutions across its owned-and-operated platform and partner publishers. The platform provides programmatic video advertising and brand-safe inventory.

Paris, Île-de-France
Dataxu

Dataxu

Rebranded

Demand-Side Platform (DSP) / Programmatic Advertising

DataXu was a programmatic marketing platform that provided software for omnichannel campaign planning, execution, and optimization before being acquired by Roku in 2019.

Boston, Massachusetts
DISH Media

DISH Media

TV/Video Advertising

DISH Media is the advertising sales division of DISH Network, offering targeted TV advertising solutions across linear and addressable TV inventory.

Englewood, Colorado
F

Fox Sports

Sports Media & Broadcasting

Fox Sports is a major sports media and broadcasting division of Fox Corporation, offering premium sports content and advertising opportunities across television, digital, and streaming platforms.

Los Angeles, California
(53)
3

3Play Media

Video Accessibility & Media Services

3Play Media provides video accessibility solutions including captioning, transcription, audio description, and translation services for media and entertainment companies.

Boston, Massachusetts
A

AcuityAds

Programmatic Advertising / Demand-Side Platform (DSP)

AcuityAds is a programmatic advertising technology company providing demand-side platform (DSP) solutions and data-driven digital media buying capabilities.

Toronto, Ontario
Adap.tv

Adap.tv

Merged

Video Advertising Technology

Adap.tv was a pioneering video advertising platform that provided programmatic buying and selling solutions for digital video advertising before being acquired by AOL in 2013.

San Mateo, California
AdColony

AdColony

Merged

Mobile Advertising

AdColony was a leading mobile advertising platform known for its high-quality video ad formats, later merged into Digital Turbine's media business.

Los Angeles, California
AdPlayer.Pro

AdPlayer.Pro

Video Advertising Technology

Advanced outstream video advertising solutions driven by innovation.

Limassol
A

Amagi

Connected TV/OTT Advertising & Broadcast Technology

Cloud-based SaaS platform providing broadcast infrastructure and targeted advertising solutions for streaming TV and connected TV environments.

Bangalore, Karnataka
A

Amazon Brand+

Programmatic Advertising / Brand Advertising

Companion to Performance+, launched globally 2025 at unBoxed. AI-driven brand-awareness campaign type within Amazon DSP.

Seattle, Washington
Aniview

Aniview

Video Advertising Technology

Aniview provides video advertising technology including a video ad server, player, and monetization platform for publishers and broadcasters. The platform supports various video ad formats including instream, outstream, and CTV advertising.

Tel Aviv
api.video

api.video

Video Infrastructure & AdTech

api.video is a developer-first cloud-based video infrastructure platform that provides comprehensive APIs for video hosting, streaming, encoding, and delivery. The company enables businesses to integrate sophisticated video capabilities into their applications without the complexity of building and maintaining video infrastructure from scratch. With a strong focus on the AdTech ecosystem, api.video serves advertisers, publishers, digital platforms, and developers who require enterprise-grade ...

(37)
AdWallet

AdWallet

Consumer Rewards & Attention-Based Advertising

AdWallet is a mobile app platform that pays users to watch advertisements and engage with brands. The company enables advertisers to reach verified consumers while ensuring users are compensated for their attention and data sharing.

Los Angeles, California
Animoto Pro

Animoto Pro

Creative Technology / Video Marketing

Cloud-based video creation platform that enables businesses and individuals to create professional marketing videos from photos, video clips, and text.

New York, New York
A

Aryel

Augmented Reality Advertising / Creative AdTech

Aryel is an augmented reality (AR) advertising platform that enables brands and agencies to create, distribute, and measure immersive AR ad experiences without coding.

Milan, Lombardy
Bannerflow

Bannerflow

Creative Management Platform (CMP) / Display Advertising

Bannerflow is a leading visual content management platform that empowers brands and agencies to create, manage, and publish high-performing visual content across multiple channels.

Stockholm, Stockholm County
C

CNBC

Media & Broadcasting / Premium Video Advertising

Business and financial news cable network. Versant Media Group subsidiary post-Jan 2026 spinoff. Ad inventory sold via NBCU One Platform.

Englewood Cliffs, New Jersey
Dacast

Dacast

Video Streaming Platform / Online Video Platform (OVP)

Dacast is a professional online video platform offering live streaming and video on demand (VOD) services for businesses. It provides a white-label solution with features like video monetization, a robust content delivery network (CDN), and an HTML5 player, enabling organizations to deliver high-quality video content to global audiences.

San Francisco, California
Flix360

Flix360

Defunct

Video Advertising Technology

Flix360 was a video advertising technology platform that provided interactive video solutions and analytics for digital advertisers and publishers.

FuboTV

FuboTV

Connected TV (CTV) / Streaming Advertising / OTT

FuboTV is a sports-first live television streaming platform that has evolved into a comprehensive over-the-top (OTT) entertainment service. Originally launched as a soccer-focused streaming service, the company has expanded to offer 100+ channels including major sports networks (ESPN, Fox Sports, NBC Sports), entertainment programming, news channels, and regional sports networks. The platform distinguishes itself through its sports-centric approach, offering features like 4K streaming for sel...

New York, New York
Hulu + Live TV

Hulu + Live TV

Connected TV (CTV) Advertising

Live TV streaming service combining Hulu's on-demand library with 95+ live channels, offering a cable alternative with integrated advertising opportunities.

Santa Monica, California
(15)
23 Video

23 Video

Video Marketing Platform

TwentyThree (formerly 23 Video) is a video marketing platform that helps businesses host, publish, and analyze their video content. It offers tools for live streaming, webinars, video player customization, and integration with marketing automation systems.

Copenhagen, Capital Region
Comcast Technology Solutions

Comcast Technology Solutions

Video Technology & AdTech

Comcast Technology Solutions provides video delivery, advertising technology, and content distribution infrastructure for media companies and service providers globally.

Philadelphia, Pennsylvania
Exponential

Exponential

Programmatic Display Advertising

Exponential is an AdTech platform that provides programmatic advertising solutions to help brands and agencies reach their target audiences.

Emeryville, California
Facebook Gaming

Facebook Gaming

Defunct

Gaming & Streaming Advertising

Facebook Gaming was Meta's dedicated gaming platform that combined game streaming, cloud gaming, and social features before being shut down in 2023.

Menlo Park, California
Facebook Video

Facebook Video

Defunct

Social Media Advertising / Video Advertising

Facebook Video Ads was Meta's native video advertising solution embedded within the Facebook platform, enabling brands to reach billions of users through in-feed, in-stream, and Stories video formats.

Menlo Park, California
Google Chromecast

Google Chromecast

Connected TV / Streaming Media Devices

Google's streaming media adapter that casts content from mobile devices and computers to TVs, enabling digital content delivery and advertising opportunities.

Mountain View, California
Kick

Kick

Live Streaming / Video Content Platform

Kick is a live streaming platform launched in 2022 that positions itself as a creator-friendly alternative to established platforms like Twitch. Operating at kick.com, the platform enables content creators to broadcast live video content to audiences while offering a more favorable revenue-sharing model for streamers. The platform has gained significant attention in the streaming community for its competitive creator compensation structure and less restrictive content policies, attracting hig...

Australia (associated with Easygo Entertainment), State/Province
LG

LG

Connected TV Advertising / Device-Based AdTech

LG is a global electronics and home appliances manufacturer that operates LG Ad Solutions, providing connected TV advertising and data-driven marketing solutions.

Seoul, South Korea
Q

QuickFrame

Video Creative Production/AdTech

QuickFrame is a video creation platform that connects brands with vetted creators to produce high-quality video content at scale for advertising and marketing campaigns.

Denver, Colorado
Unranked(28)
A

ABC News

Premium Publisher / Broadcast Media

ABC News is a major American broadcast and digital news network owned by Disney, delivering news content across TV, streaming, and digital platforms with significant advertising inventory.

New York, New York
A

Adventr

Interactive Video Advertising

Adventr is an interactive video platform that enables brands and advertisers to create shoppable, choose-your-own-adventure style video experiences with built-in analytics and distribution tools.

New York, New York
A

Animal Planet

Television / Streaming Advertising

Animal Planet is Discovery's flagship cable and streaming network dedicated to wildlife, nature, and animal-focused content, reaching hundreds of millions of households worldwide.

New York, New York
B

BBC America

Television Broadcasting / Video Advertising

BBC America is a US cable and satellite television channel jointly owned by AMC Networks and BBC Studios, delivering British programming and original content to American audiences.

New York, New York
B

BBC News

Premium Digital Publishing / Media

BBC News is the world's largest broadcast news organisation, operating a global digital news platform with significant advertising and sponsorship opportunities across its owned-and-operated properties.

London, England
C

CBS News

Digital Media & Broadcasting / AdTech Publisher

CBS News is a major American broadcast and digital news network owned by Paramount Global, delivering news content across TV, streaming, and digital platforms with significant advertising inventory.

New York, New York
C

Channel Factory

Brand Safety & Contextual Targeting

Channel Factory is a brand safety and contextual targeting platform specializing in YouTube and connected TV advertising, helping brands reach relevant audiences while avoiding harmful content.

New York, New York
C

Cloudflare Stream

Video Infrastructure/Content Delivery

Cloudflare Stream is a video streaming platform that provides developers with simple APIs for encoding, storing, and delivering video content at scale.

San Francisco, California
F

Firework

Video Commerce / Shoppable Media

Firework is a shoppable video and live commerce platform that enables brands and retailers to embed interactive, TikTok-style video experiences directly on their own websites and apps.

Redwood City, California