Category
Video Advertising Platform
Video advertising platforms enable the delivery, management, and monetization of video ads across streaming services, connected TVs, and digital channels. Publishers, broadcasters, streaming services, and media companies use these platforms to sell advertising inventory, target audiences, manage ad placements, and measure campaign performance across linear TV, streaming video-on-demand, and connected device ecosystems. The category encompasses infrastructure for hosting and distributing video content with integrated advertising capabilities, audience data and targeting tools, ad serving and decisioning systems, and analytics to track ad performance and viewer engagement across multiple screens and distribution channels.
Companies
255
Tier distribution
255 Video Advertising Platform companies tracked by ATDb — 87 leaders, 17 recent deals.
Recent deals in Video Advertising Platform
- Paramount Skydance merger with Warner Bros. DiscoveryAcquisition~$110.9 billion ($31.00/share)2026-10-06
- Infillion acquires FoursquareAcquisition2026-09-18
- Fox Corporation to acquire Roku for $22 billionAcquisition$22 billion2026-06-15
- Raptive acquires AlchemyAIAcquisition2026-06-09
- S4S Ventures invests in OlyzonInvestment$10M2026-05-28
- Adobe acquires SemrushAcquisition$1.9B2025-11-18
- Skydance and Paramount Global complete their mergerMerger2025-08-07
- Mediaocean acquires InnovidAcquisition$500M2025-02-13
- Reddit IPO values company at $6.4B with advertising focusIPO$6.4B2024-03-21
- Walmart acquires Vizio for $2.3B to boost advertising businessAcquisition$2.3B2024-02-20
Most acquisitive in Video Advertising Platform
Adelphic
AcquiredProgrammatic Advertising / Demand-Side Platform (DSP)
Adelphic operates as a subscription-based omnichannel DSP relied upon by major agencies, brands, and large media buyers for self-service programmatic campaign execution, and maintains a customer satisfaction rate of 95%.
Adobe
Marketing Technology / Creative Software / AdTech
Adobe is a digital experience company that serves a broad range of customers — from individual creators and students to large enterprises and nonprofits — with tools for ideation, collaboration, and content creation.
Amazon Ads
Digital Advertising / Retail Media
Amazon Ads serves both endemic and nonendemic brands, with particular opportunity in streaming TV and premium third-party supply, where unique performance insights help advertisers discover new audiences, personalize creative, and build their brands.
Amazon Fire TV
Connected TV / Streaming Media Advertising
Amazon Fire TV is a connected TV platform — the second most popular in the United States — that serves as a streaming gateway for millions of Amazon Prime members and leverages Amazon's proprietary purchase data to power its advertising ecosystem.
Brightline
Connected TV (CTV) Advertising Technology
BrightLine is a connected TV ad tech company that serves as the industry standard for interactive CTV ad formats, pioneering remote-controlled, engagement-led advertising that scales across streaming apps and devices.
ByteDance
Social Media & Digital Advertising
ByteDance is a Chinese internet technology company, founded in 2012, that builds platforms and products designed to enrich people's lives through content discovery and creation.
Comcast Advertising
Television & Streaming Advertising
Comcast Advertising is the advertising arm of Comcast.
Disney Advertising
Media & Entertainment Advertising
Disney Advertising is the division of The Walt Disney Company responsible for advertising sales and integrated marketing across its entertainment and sports properties, spanning linear, digital, social, audio, and ad-supported streaming businesses.
ESPN
Sports Media & Advertising
ESPN is a sports media company whose advertising division, led by a senior vice president of Platform Ad Sales Strategy and Global Operations, is focused on establishing and executing a go-to-market strategy for its digital advertising business to enhance the overall ESPN Platform.
Adnami
High-Impact Display Advertising / Rich Media AdTech
Adnami is an attention-first AdTech company whose technology stack combines high-impact display and video formats, predictive attention measurement through its Sonar product, and agentic optimization to help advertisers, agencies, and publishers maximize media effectiveness across the open internet.
Amazon Freevee
MergedStreaming Media / Connected TV Advertising
Amazon Freevee was a free, ad-supported streaming service — originally launched as IMDb TV — that operated as a standalone product within Amazon's media ecosystem before being retired and folded into Prime Video.
Brightcove
Video Technology / Online Video Platform (OVP)
Brightcove is an American software company, founded in 2004 and headquartered in Boston, Massachusetts, that produces an online video platform.
Celtra
Creative Management & Ad Production Technology
Celtra is a creative operating system for modern advertising that helps enterprise businesses unlock advertising performance through AI-powered creation, performance-driven optimization, and seamless media activation, turning creative from an operational bottleneck into a scalable driver of advertising effectiveness across channels.
Crackle Plus
DefunctConnected TV & Streaming Advertising
Crackle Plus was a streaming video-on-demand operator under Chicken Soup for the Soul Entertainment that shut down in 2024 when its parent company was placed into Chapter 7 liquidation.
Dailymotion Advertising
Video Advertising
Dailymotion Advertising is the monetization arm of Dailymotion, offering video advertising solutions across its owned-and-operated platform and partner publishers. The platform provides programmatic video advertising and brand-safe inventory.
Dataxu
RebrandedProgrammatic Advertising / Demand-Side Platform
Dataxu, now operating as Roku OneView, was an early demand-side platform founded in 2007 that was acquired by Roku in 2019 and folded into Roku's streaming-focused ad platform.
DISH Media
Television Advertising / Addressable TV
DISH Media serves more than 7.5 million subscribers and supports 25 million devices, generating approximately $1 billion per year in revenue.
Fox Sports
Sports Media & Broadcasting
Fox Sports is a major American media company that produces and distributes sports content through its portfolio of domestic broadcast and cable brands.
3Play Media
Video Accessibility & Media Services
3Play Media provides video accessibility solutions including captioning, transcription, audio description, and translation services for media and entertainment companies.
ABC News
Premium Publisher / Broadcast Media
ABC News is a major American broadcast and digital news network owned by Disney, delivering news content across TV, streaming, and digital platforms with significant advertising inventory.
AcuityAds
Programmatic Advertising / Demand-Side Platform (DSP)
AcuityAds is a programmatic advertising technology company providing demand-side platform (DSP) solutions and data-driven digital media buying capabilities.
Adap.tv
AcquiredProgrammatic Video Advertising
Adap.tv was a pioneering video advertising platform that provided programmatic buying and selling solutions for digital video advertising before being acquired by AOL in 2013.
AdColony
AcquiredMobile Advertising
AdColony was a leading mobile advertising platform known for its high-quality video ad formats, later merged into Digital Turbine's media business.
AdPlayer.Pro
Video Advertising Technology
Advanced outstream video advertising solutions driven by innovation.
Amagi
Connected TV/OTT Advertising & Broadcast Technology
Cloud-based SaaS platform providing broadcast infrastructure and targeted advertising solutions for streaming TV and connected TV environments.
Amazon Brand+
Programmatic Advertising / Brand Advertising
Companion to Performance+, launched globally 2025 at unBoxed. AI-driven brand-awareness campaign type within Amazon DSP.
Animal Planet
Television / Streaming Advertising
Animal Planet is Discovery's flagship cable and streaming network dedicated to wildlife, nature, and animal-focused content, reaching hundreds of millions of households worldwide.
AdWallet
Consumer Rewards & Attention-Based Advertising
AdWallet is a mobile app platform that pays users to watch advertisements and engage with brands. The company enables advertisers to reach verified consumers while ensuring users are compensated for their attention and data sharing.
Animoto Pro
Video Marketing & Creative Production
Cloud-based video creation platform that enables businesses and individuals to create professional marketing videos from photos, video clips, and text.
Aryel
Augmented Reality Advertising / Creative AdTech
Aryel is an augmented reality (AR) advertising platform that enables brands and agencies to create, distribute, and measure immersive AR ad experiences without coding.
Bannerflow
Creative Management Platform (CMP) / Display Advertising
Bannerflow is a leading visual content management platform that empowers brands and agencies to create, manage, and publish high-performing visual content across multiple channels.
Bravo
Television / Linear & Streaming Advertising
Bravo is a U.S. cable network that launched in December 1980 as a channel for film and the performing arts, and NBC acquired it in 2002.
CNBC
Business & Financial News Media
Business and financial news cable network. Versant Media Group subsidiary post-Jan 2026 spinoff. Ad inventory sold via NBCU One Platform.
Dacast
Video Streaming Platform / Online Video Platform (OVP)
Dacast is a professional online video platform offering live streaming and video on demand (VOD) services for businesses. It provides a white-label solution with features like video monetization, a robust content delivery network (CDN), and an HTML5 player, enabling organizations to deliver high-quality video content to global audiences.
Fandango Media
Entertainment Media & Ticketing / AdTech
Movie ticketing and entertainment platform; parent of Rotten Tomatoes, Movieclips, FandangoNOW. Versant Media Group subsidiary post-January 2026 spinoff. AdTech relevance: movie-theater audience targeting, FandangoNOW transactional video.
Hulu + Live TV
Connected TV (CTV) Advertising
Live TV streaming service combining Hulu's on-demand library with 95+ live channels, offering a cable alternative with integrated advertising opportunities.
23 Video
Video Marketing Platform
TwentyThree (formerly 23 Video) is a video marketing platform that helps businesses host, publish, and analyze their video content. It offers tools for live streaming, webinars, video player customization, and integration with marketing automation systems.
Comcast Technology Solutions
Video Technology & AdTech
Comcast Technology Solutions is a division of Comcast Cable that provides media, video and advertising technology to content providers, operators and advertisers.
Exponential
Programmatic Display Advertising
Exponential is an AdTech platform that provides programmatic advertising solutions to help brands and agencies reach their target audiences.
Facebook Gaming
DefunctGaming & Streaming Advertising
Facebook Gaming was Meta's dedicated gaming platform that combined game streaming, cloud gaming, and social features before being shut down in 2023.
Facebook Video
Social Media Advertising / Video Advertising
Facebook Video Ads is Meta's native video advertising format on Facebook, running across in-feed, in-stream, Stories, and Reels placements within the unified Meta Ads platform.
Google Chromecast
Connected TV / Streaming Media Devices
Google's streaming media adapter that casts content from mobile devices and computers to TVs, enabling digital content delivery and advertising opportunities.
Kick
Live Streaming / Video Content Platform
Kick is a live streaming platform launched in 2022 that positions itself as a creator-friendly alternative to established platforms like Twitch. Operating at kick.com, the platform enables content creators to broadcast live video content to audiences while offering a more favorable revenue-sharing model for streamers. The platform has gained significant attention in the streaming community for its competitive creator compensation structure and less restrictive content policies, attracting hig...
LG
Connected TV Advertising / OEM Ad Platform
LG is a global electronics and home appliances manufacturer that operates LG Ad Solutions, providing connected TV advertising and data-driven marketing solutions.
QuickFrame
AcquiredVideo Advertising & Creative Technology
QuickFrame is a video creation platform that connects brands with vetted creators to produce high-quality video content at scale for advertising and marketing campaigns.
A+E Networks
Premium Video Advertising / Media Owner
A+E Networks is a global media and entertainment company operating major cable and streaming brands, offering advertisers premium content environments across linear TV, digital, and streaming platforms.
Adventr
Interactive Video Advertising
Adventr is an interactive video platform that enables brands and advertisers to create shoppable, choose-your-own-adventure style video experiences with built-in analytics and distribution tools.
Allen Media Group
Broadcast & Cable Media / TV Advertising
Byron Allen’s media company spanning broadcast TV stations, cable networks and digital properties.
AMC Networks
Connected TV & Streaming Advertising
Entertainment company operating ad-supported cable networks and streaming services.
BBC News
Digital Publishing & Premium Advertising
BBC News is the world's largest broadcast news organisation, operating a global digital news platform with significant advertising and sponsorship opportunities across its owned-and-operated properties.
Bent Pixels
Digital Video / Multi-Channel Network (MCN)
Bent Pixels is a digital media network and YouTube partner management company specializing in monetization, audience growth, and content strategy for online video creators and media brands.
Brid.TV
Video Advertising & Monetization
Brid.TV is a video publishing and monetization platform that provides publishers with a white-label video player, ad management tools, and programmatic video ad integration including header bidding. The platform supports VAST, VPAID, and SSAI-based ad delivery, enabling publishers to maximize video ad revenue across desktop and mobile. It serves thousands of independent publishers globally.
CBS News
Broadcast & Streaming News Media
CBS News is a major American broadcast and digital news network owned by Skydance, delivering news content across TV, streaming, and digital platforms with significant advertising inventory.
Cisco
Networking & IT Infrastructure (AdTech-adjacent via acquisitions)
Cisco — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).