JW Player

Was one of the most widely deployed video platforms globally; merged to form the industry's largest video technology and monetization platform

JW Player was founded in 2008 and grew from an open-source video player into a comprehensive full-stack video software platform serving digital publishers, broadcasters, and enterprises worldwide. The company offered a suite of tools covering video hosting, delivery, player technology, advertising monetization, and audience analytics, enabling businesses to manage and distribute video content across web, mobile, and connected TV environments. At its peak, JW Player powered video experiences for thousands of customers globally, processing billions of video plays per month and establishing itself as one of the most widely deployed video players on the internet. In the AdTech ecosystem, JW Player occupied a critical position at the intersection of video content delivery and programmatic advertising monetization. Its platform supported header bidding, server-side ad insertion (SSAI), and integrations with major demand-side platforms and ad networks, making it a go-to solution for publishers seeking to maximize video ad revenue. The company raised significant venture funding and built a strong enterprise customer base spanning media companies, sports organizations, and digital-first publishers. On October 9, 2024, JW Player merged with Connatix — a video monetization and contextual intelligence company — to form JWP Connatix, described as the industry's largest video technology and monetization platform. Dave Otten, formerly JW Player's CEO, became CEO of the combined entity, while David Kashak, formerly Connatix's CEO, became Chairman. The JW Player brand has been effectively retired in favor of the JWP Connatix identity, though its technology and customer relationships form a foundational pillar of the merged organization.