JW Player

Was one of the most widely deployed video players and platforms for digital publishers globally before merging with Connatix to form JWP Connatix in 2024

JW Player was a leading video streaming and data insights platform that merged with Connatix to form JWP Connatix, the industry's most comprehensive independent video technology and monetization platform for broadcasters, publishers, and advertisers.¹ Embedded on thousands of websites, JW Player provided technology for ingesting, rendering, and monetizing video content, while Connatix contributed a video ad server, a supply-side platform, and a contextual ad platform.² Through its media player, JW Player could access metadata associated with video content, consumption behavior, minutes watched, and other contextual signals, while Connatix could see which ad was delivered at what CPM, where it ran, and whether a viewer actually watched it.² JW Player offered a SaaS-based video player and also generated revenue from ad sales, maintaining relationships with sophisticated media owners, particularly broadcasters.³ In June 2021, LLR Partners led a $100 million Series E funding round for the company.⁴ Source 1: jwplayer.com — Press Releases Archive - JW Player Source 2: adexchanger.com — Exclusive: Connatix And JW Player Merge To Create A ... Source 3: digiday.com — Video ad tech firms Connatix and JW Player are holding ... Source 4: preqin.com — JW Player Asset Profile