JW Player

A leading independent video platform for digital publishers and enterprises, known for its widely adopted HTML5 player and programmatic video monetization capabilities before merging with Connatix in 2024.

JW Player was a pioneering video technology company founded in 2008, originally built around an open-source HTML5 video player that became one of the most widely deployed video players on the internet. Over time, the company evolved into a full-stack video software platform offering video hosting, streaming, monetization, and analytics capabilities to digital publishers, broadcasters, and enterprises worldwide. At its peak, JW Player powered video experiences for thousands of customers globally, processing billions of video plays per month across a broad range of industries. The platform offered a comprehensive suite of tools including a customizable video player, a video content management system, programmatic advertising integrations, and audience analytics. JW Player was particularly well-regarded among digital publishers for its robust ad monetization capabilities, header bidding support, and its ability to deliver high-quality video experiences across devices. The company raised significant venture funding and positioned itself as a key infrastructure layer for the online video ecosystem. On October 9, 2024, JW Player merged with Connatix, a contextual video advertising and distribution platform, to form JWP Connatix. JW Player CEO Dave Otten became CEO of the combined entity, while Connatix CEO David Kashak assumed the role of Chairman. The merger brought together JW Player's video delivery and publisher technology with Connatix's contextual AI and video advertising capabilities. Following the merger, the JW Player brand was effectively retired in favor of the JWP Connatix identity, marking the end of JW Player as a distinct operating brand.