Brightcove

Brightcove is a leading cloud-based video technology platform that serves as a critical infrastructure provider in the digital video and AdTech ecosystem. Founded in 2004 and headquartered in Boston, Massachusetts, the company has established itself as a trusted solution for enterprises, media companies, broadcasters, and publishers seeking to deliver, monetize, and manage video content at scale. Brightcove's comprehensive platform encompasses video hosting, streaming, content management, player technology, and advanced analytics, enabling organizations to create engaging video experiences across multiple devices and platforms. The company plays a pivotal role in the advertising technology landscape by providing sophisticated video advertising capabilities, including support for various ad formats (pre-roll, mid-roll, post-roll), server-side ad insertion (SSAI), and programmatic advertising integration. Brightcove's solutions facilitate seamless monetization through both advertising and subscription models, with robust analytics that help clients optimize ad performance and viewer engagement. Through strategic acquisitions, including Ooyala's online video platform business in 2019 and other complementary technologies, Brightcove has continuously expanded its capabilities to address evolving market demands, including enhanced personalization, improved video quality through adaptive bitrate streaming, and advanced audience targeting features that align with modern AdTech requirements.