Conviva

Leading provider of streaming video intelligence and QoE measurement with global scale

Conviva is a leading provider of real-time measurement and intelligence solutions for streaming media and video content delivery. The company's AI-powered platform monitors and optimizes the quality of experience (QoE) for streaming video across all devices, platforms, and networks, processing trillions of data points from billions of video streams globally. Conviva serves major streaming publishers, broadcasters, pay-TV operators, and advertisers, providing continuous measurement, real-time alerting, and actionable insights to improve viewer engagement and business outcomes. While primarily known for streaming intelligence and QoE optimization, Conviva has expanded into the advertising technology space through its measurement and analytics capabilities for streaming video advertising. The platform helps media companies and advertisers understand audience behavior, optimize ad delivery, and measure advertising effectiveness across connected TV (CTV) and over-the-top (OTT) platforms. Conviva's position at the intersection of streaming media infrastructure and advertising measurement makes it a significant player in the evolving AdTech ecosystem, particularly as linear TV viewership shifts to streaming platforms.