Verizon Media Platform

Was a top-tier enterprise CDN and streaming media delivery platform serving major broadcasters, OTT providers, and digital publishers before its eventual wind-down through the Edgio bankruptcy in 2025.

Verizon Media Platform, now rebranded as Edgecast (and subsequently Edgio), was a media technology business that operated as part of Verizon Media until Apollo's acquisition of Yahoo closed in September 2021.¹ It offered a range of capabilities designed to help broadcasters, content owners, and service providers grow audiences and monetize content, including advanced advertising tools that improved transparency in the bidding process and tracked ad performance.² Its Smartplay Prebid technology served as an innovative ad insertion solution for long-form video, enabling demand partners to bid on ad space simultaneously using open-source prebid server technology, while its OTT Smart Auction provided a header bidding-like solution for premium OTT publishers, together driving higher ad revenue for content publishers.³ On the analytics side, it offered Ad Data to help technical teams identify errors and tracking issues, and Ad Analytics to allow publishers to monitor trends in ad performance segmented by environment, device, and demand partner.² To maximize audience reach, it also provided distribution capabilities that allowed content owners to curate content, simulate live channels, and syndicate to multiple platforms from within a single platform.² Source 1: devoncroft.com — Analysis: The Lessons of Verizon Digital Media Services ... Source 2: yahooinc.com — Verizon Media launches innovative platform ... Source 3: marketingreport.one — Verizon Media introduces platform capabilities to ... - Marketing Report