Kaltura

Kaltura plays a significant role in the AdTech ecosystem as a leading provider of video-based solutions for digital advertising. The company's video platform enables publishers, broadcasters, and advertisers to effectively manage, deliver, and monetize video content at scale. Kaltura's key products relevant to advertising include its Video Player, which provides customizable video players for web and mobile applications, and its Video Publisher, which allows for seamless integration of video ads into content. Additionally, Kaltura's advanced analytics and reporting capabilities empower advertisers to measure the performance and impact of their video campaigns. Kaltura holds a strong market position in the AdTech space, serving a diverse client base that includes major media companies, publishers, and brands. The company's flexible and scalable video solutions have made it a preferred partner for organizations looking to leverage the power of video to drive audience engagement and revenue. Recently, Kaltura has expanded its offerings, acquiring AI-powered video personalization and recommendation technology to enhance the targeting and optimization of video advertising. Partnerships with leading AdTech platforms have also strengthened Kaltura's position as a comprehensive video solution provider in the evolving digital advertising landscape.