Kaltura delivers essential data & analytics platform services for the adtech industry
Kaltura is positioned as a leading enterprise video platform provider with strong presence in media, education, and enterprise sectors. The company competes in the video platform as a service (VPaaS) market and has established itself as a comprehensive solution for organizations requiring advanced video management, delivery, and monetization capabilities. Kaltura's open-source heritage and extensive customization options differentiate it from competitors, particularly in complex enterprise deployments.
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Kaltura is a leading video technology company that provides comprehensive video-based solutions for the digital advertising and media ecosystem. Founded as a pioneer in open-source video platforms, the company has evolved into a critical infrastructure provider for publishers, broadcasters, advertisers, and enterprises seeking to manage, deliver, and monetize video content at scale across multiple platforms. Kaltura's platform serves as the backbone for video operations, offering customizable video players, robust content management systems, and advanced advertising integration capabilities that enable organizations to leverage video as a primary engagement and revenue driver. The company has established itself as a preferred partner for major media companies, publishers, and brands requiring scalable video solutions. Kaltura's platform combines sophisticated video management capabilities with advanced analytics and reporting tools that empower advertisers to measure campaign performance and optimize video advertising strategies in real-time. Through strategic acquisitions of AI-powered video personalization and recommendation technology, Kaltura has significantly enhanced its ability to deliver targeted, optimized video advertising experiences that drive engagement and conversion. Kaltura's strategic partnerships with leading AdTech platforms have solidified its position as a comprehensive video solution provider in the digital advertising landscape. The company enables seamless integration of video advertising into diverse content environments, supporting programmatic advertising, header bidding, and advanced monetization strategies. With a focus on innovation and scalability, Kaltura continues to address the evolving needs of the digital advertising ecosystem, helping organizations navigate the shift toward video-first content strategies while maximizing revenue opportunities across connected TV, mobile, and web platforms.
Basic information available
Market Position
Classified as A in AdTech space. This indicates emerging player status.
Verified Information
1 source confirmed
Last updated: 12/4/2025