Skip to content
Brief
H

Harmonic

Provides comprehensive video delivery infrastructure that enables service providers and content owners to deliver high-quality video experiences with advanced advertising capabilities including dynamic ad insertion and addressable advertising.

San Jose, California, United StatesFounded 1988

Last updated May 11, 2026 by ATDb automated enrichment · Connections updated May 11, 2026

Industry
Video Infrastructure and Ad Insertion
Business Model
SaaS and Hardware Sales
Target Market
Enterprise
Employee Count
501-1000
Revenue Range
$400M-$500M
Stock Symbol
HLIT
API Available
Yes
Market Position

Leading provider of video delivery infrastructure with ad insertion capabilities

Overview

Harmonic Inc. is a global leader in video delivery infrastructure solutions, serving cable operators, satellite companies, telecommunications providers, broadcasters, and media companies. The company provides both software and hardware solutions that enable the processing, storage, and delivery of video content across broadcast, cable, satellite, telco, and over-the-top (OTT) platforms. While not a pure-play AdTech company, Harmonic plays a significant role in the advertising technology ecosystem through its video infrastructure that enables targeted advertising insertion, addressable TV advertising, and dynamic ad insertion (DAI) capabilities for linear and streaming video services. Their solutions support the technical infrastructure that powers modern video advertising delivery, including server-side ad insertion (SSAI) and personalized ad experiences across multiple screens and platforms. Harmonic's technology is critical for service providers and content owners looking to monetize their video content through advertising while delivering seamless viewing experiences.

Products & Features

VOS

Cloud-native video processing platform for live and VOD content delivery with ad insertion capabilities

cOS

Cable access and video delivery platform supporting targeted advertising

Spectrum X

Media server platform for playout and ad insertion

EyeQ

Content-aware encoding and video quality monitoring

Key Features
Server-side ad insertion (SSAI)Dynamic ad insertion (DAI)Addressable advertising supportMulti-screen video deliveryCloud-native video processingSCTE-35 signaling supportPersonalized ad experiencesLinear and OTT video delivery
Use Cases
Addressable TV advertising for cable operatorsDynamic ad insertion for OTT streaming servicesLinear TV ad replacement and personalizationMulti-platform video monetizationBroadcast and cable ad insertionVOD advertising insertion
Customer Segments
Cable operatorsTelecommunications providersSatellite TV providersBroadcastersMedia companiesOTT service providers

Explore further

3 views