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Brief

Harmonic

Video Infrastructure and Ad Insertion

Provides comprehensive video delivery infrastructure that enables service providers and content owners to deliver high-quality video experiences with advanced advertising capabilities including dynamic ad insertion and addressable advertising.

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
1988
HQ
San Jose, California, United States
Connections
9

At a glance

Employees
501-1000
Revenue
$400M-$500M
Stock
HLIT
4integrations1competitors

About

Leading provider of video delivery infrastructure with ad insertion capabilities

Harmonic Inc. is a global leader in video delivery infrastructure solutions, serving cable operators, satellite companies, telecommunications providers, broadcasters, and media companies. The company provides both software and hardware solutions that enable the processing, storage, and delivery of video content across broadcast, cable, satellite, telco, and over-the-top (OTT) platforms. While not a pure-play AdTech company, Harmonic plays a significant role in the advertising technology ecosystem through its video infrastructure that enables targeted advertising insertion, addressable TV advertising, and dynamic ad insertion (DAI) capabilities for linear and streaming video services. Their solutions support the technical infrastructure that powers modern video advertising delivery, including server-side ad insertion (SSAI) and personalized ad experiences across multiple screens and platforms. Harmonic's technology is critical for service providers and content owners looking to monetize their video content through advertising while delivering seamless viewing experiences.

Business model

SaaS and Hardware Sales

Target market

Enterprise

What they offer

  • VOS

    Cloud-native video processing platform for live and VOD content delivery with ad insertion capabilities

  • cOS

    Cable access and video delivery platform supporting targeted advertising

  • Spectrum X

    Media server platform for playout and ad insertion

  • EyeQ

    Content-aware encoding and video quality monitoring

Key features

Server-side ad insertion (SSAI)Dynamic ad insertion (DAI)Addressable advertising supportMulti-screen video deliveryCloud-native video processingSCTE-35 signaling supportPersonalized ad experiencesLinear and OTT video delivery

Use cases

Addressable TV advertising for cable operatorsDynamic ad insertion for OTT streaming servicesLinear TV ad replacement and personalizationMulti-platform video monetizationBroadcast and cable ad insertionVOD advertising insertion

Customer segments

Cable operatorsTelecommunications providersSatellite TV providersBroadcastersMedia companiesOTT service providers

Tech & specs

Technology stack

SCTE-35SCTE-130HLSDASHMPEGH.264/H.265Cloud infrastructure (AWS, Azure, Google Cloud)

Security & compliance

SOC 2GDPRContent protection standards

Deployment

CloudOn-premiseHybrid

API

Yes

Explore further

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