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Brief
Wurl was acquired by AppLovin (Apr 2022) (see deal)— See the full lineage →
Wurl

Wurl

CTVwurl.com

Wurl is a streaming TV company focused on making content more accessible and helping brands advertise more effectively on television screens.

Last updated Oct 5, 2026 by the ATDb Editorial Team

In the news
Founded
2010
HQ
Palo Alto, United States
Parent
AppLovin
Connections
28

AI-drafted from public sources13 sources cited

At a glance

Employees
201-500
Funding
$25M
Revenue
$10M–$50M
Stock
N/A
16integrations4competitors1corporate family3partners1acquisitions
CTV PlatformVideo Advertising PlatformProgrammatic Platform

About

Leading streaming network and CTV advertising platform specializing in FAST channel distribution and monetization for content publishers

Wurl is a streaming TV company focused on making content more accessible and helping brands advertise more effectively on television screens. It operates as a streaming TV subsidiary of AppLovin (NASDAQ: APP), a company that provides AI-powered solutions to help businesses reach, monetize, and grow global audiences. On the advertising side, Wurl works to match ads to relevant streaming contexts and connects advertisers to the majority of ad-supported streaming inventory through a single real-time bidding (RTB) platform. Its approach to brand safety includes scene-level content analysis, enabling advertisers to align with suitable moments within programming rather than making broad, binary decisions about entire channels or genres. Source 1: wurl.com — About Wurl | Powering the future of streaming TV Source 2: wurl.com — 5 things you should know about brand safety in News

Business model

Marketplace / SaaS

Target market

Enterprise

What they offer

  • ContentDiscovery

    Audience targeting and content recommendation technology that matches viewers with relevant content and ads across CTV environments

  • FAST Channel Distribution

    Platform enabling media companies to launch, manage, and distribute free ad-supported streaming TV channels across major streaming platforms and smart TVs

  • CTV Ad Monetization

    Programmatic and direct advertising monetization tools for streaming publishers to maximize ad revenue from their content inventory

  • Streaming Analytics

    Data and measurement tools providing publishers and advertisers with insights into viewership, ad performance, and audience behavior

  • Full-Funnel CTV Advertising

    Advertising solutions enabling brands to run campaigns spanning awareness, consideration, and performance objectives on connected TV

Key features

FAST channel creation and distributionProgrammatic CTV ad monetizationAudience data and targetingFull-funnel campaign measurementContent syndication across major streaming platformsReal-time analytics and reportingServer-side ad insertion (SSAI)Brand safety and contextual targeting

Use cases

Launching and scaling FAST channels for media companiesMonetizing streaming content inventory through CTV advertisingReaching cord-cutter audiences with targeted CTV ad campaignsDistributing content across smart TV platforms and streaming devicesMeasuring full-funnel advertising outcomes on connected TVSyndicating content to expand streaming audience reach

Customer segments

Media companies and content publishersFAST channel operatorsBrand advertisersProgrammatic advertisers and agenciesStreaming platform operatorsIndependent content creators and networks

Tech & specs

Technology stack

Server-side ad insertion (SSAI)Programmatic advertising (RTB/OpenRTB)HLS/DASH video streaming protocolsCloud-based video infrastructureMachine learning for audience targetingData management and analytics platform

Security & compliance

GDPRCCPAIAB standards compliance

Deployment

Cloud

API

Yes

Explore further

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On the AtlasConnected TVRecent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around Wurl