Wurl

Leading streaming network and CTV monetization platform connecting content publishers and advertisers in the FAST/AVOD ecosystem

Wurl is a streaming technology company that operates at the intersection of content distribution and connected TV (CTV) advertising. Founded in 2017 and headquartered in Los Altos, California, Wurl provides a cloud-based platform that enables streaming channels and content owners to distribute their programming across major streaming services, smart TVs, and OTT platforms while simultaneously monetizing that content through targeted advertising. The company serves as a critical infrastructure layer for the fast-growing streaming ecosystem. Wurl's platform includes tools for content syndication, audience targeting, and ad insertion, allowing media companies to reach viewers across a fragmented streaming landscape without managing individual distribution deals. Their ContentDiscovery and StreamLinks products help connect viewers with relevant content, while their advertising solutions leverage data to deliver targeted CTV ads at scale. Wurl was acquired by AppLovin Corporation in 2022, giving it additional resources and integration with AppLovin's broader mobile and connected TV advertising ecosystem. In the AdTech ecosystem, Wurl occupies a significant position as a streaming network that bridges content supply and advertising demand in the CTV space. With the rapid growth of ad-supported streaming (FAST channels and AVOD), Wurl has positioned itself as an essential partner for media companies looking to monetize streaming content. The company works with hundreds of content partners and major streaming platforms, making it one of the more prominent players in CTV content distribution and monetization.