Wurl

Leading streaming network and CTV advertising platform specializing in FAST channel distribution and monetization for content publishers

Wurl is a streaming network and connected television (CTV) advertising platform that serves as a critical infrastructure layer between content publishers and advertisers in the fast-growing streaming ecosystem. The company provides tools and technology that enable media companies to distribute their content across major streaming platforms, monetize their inventory through programmatic and direct advertising, and measure the performance of their campaigns with data-driven insights. Wurl's platform supports free ad-supported streaming TV (FAST) channels, helping publishers launch and scale their streaming presence while maximizing ad revenue. At the core of Wurl's offering is its ContentDiscovery and advertising technology stack, which leverages audience data and contextual signals to match relevant ads with viewers across CTV environments. The platform enables full-funnel marketing capabilities for advertisers, from brand awareness through to performance outcomes, making it a compelling solution for brands looking to reach cord-cutters and streaming audiences at scale. Wurl has built a large network of content partners and distribution relationships across major smart TV platforms and streaming devices. Wurl occupies a distinctive position in the AdTech ecosystem as both a content distribution network and an advertising monetization platform, giving it a dual-sided marketplace advantage. The company has been recognized for its work in advancing CTV advertising standards and best practices, publishing research and insights that help advertisers and publishers navigate the evolving streaming landscape. With the continued shift of viewership from linear TV to streaming, Wurl is well-positioned as a key enabler of the FAST and CTV advertising economy.