Wurl

Leading CTV distribution and monetization platform serving major content providers and streaming services

Wurl is a leading Connected TV (CTV) platform that provides end-to-end infrastructure for streaming video distribution and monetization. The company operates as a critical intermediary in the streaming ecosystem, offering content owners and programmers the technology to distribute their linear and on-demand content across major CTV platforms, smart TVs, and streaming devices while simultaneously enabling advanced advertising capabilities. Wurl's platform handles the technical complexities of multi-platform distribution, including transcoding, ad insertion, content management, and analytics. As a key player in the AdTech and streaming infrastructure space, Wurl serves major media companies, content creators, and advertisers by simplifying the process of reaching audiences across fragmented CTV environments. The company's technology enables server-side ad insertion (SSAI), programmatic advertising integration, and provides comprehensive analytics for both content performance and advertising effectiveness. Wurl has established itself as essential infrastructure in the rapidly growing CTV advertising market, competing with other video infrastructure providers while maintaining strong partnerships with major streaming platforms and device manufacturers.