Pluto TV

One of the largest and most established FAST platforms globally, serving as the free ad-supported tier within Paramount Global's streaming portfolio

Pluto TV is a pioneering free ad-supported streaming television (FAST) platform that offers viewers access to over 250 live linear channels and thousands of on-demand movies and TV shows at no cost. Launched in 2014, the service quickly established itself as a leader in the emerging FAST category by replicating the familiar experience of traditional cable TV — complete with channel surfing and scheduled programming — but delivered entirely over the internet and monetized through advertising rather than subscriptions. Its content library spans news, sports, entertainment, comedy, and niche genres, with channels from major media partners as well as Pluto TV-branded original channels. In January 2019, Viacom acquired Pluto TV for approximately $340 million, and following Viacom's merger with CBS to form ViacomCBS (later rebranded as Paramount Global), Pluto TV became a cornerstone of Paramount's streaming strategy. The acquisition gave Pluto TV access to a vast library of Paramount content and significantly accelerated its international expansion into Europe and Latin America. Today, Pluto TV operates as a key free-tier complement to Paramount+'s subscription offering, forming a two-pronged streaming approach for Paramount Global. In the AdTech ecosystem, Pluto TV is highly significant as one of the largest and most established FAST platforms, offering advertisers premium inventory across a large and growing audience of cord-cutters and cord-nevers. The platform leverages advanced audience targeting, programmatic advertising capabilities, and Paramount's first-party data to deliver measurable, brand-safe advertising at scale. With tens of millions of monthly active users across the US and internationally, Pluto TV represents a major destination for connected TV (CTV) advertising spend.