Pluto TV
Acquired by Paramount GlobalProvides viewers with free, linear-style streaming television while offering advertisers access to premium CTV inventory and engaged streaming audiences at scale.
Last updated Feb 12, 2026 by AI Enrichment
- Industry
- Connected TV/OTT Advertising
- Business Model
- Ad-Supported Streaming (AVOD)
- Target Market
- Consumer (B2C) / Advertisers (B2B)
- Employee Count
- 201-500
- Funding
- $51M
- Revenue Range
- $500M-$1B
- Parent Company
- Paramount Global
- API Available
- Limited
Market Position
Leading free ad-supported streaming TV (FAST) platform in North America
Overview
Pluto TV is a free ad-supported streaming television (FAST) service that offers live linear channels and on-demand content to viewers at no cost. Founded in 2013, the company pioneered the FAST model by aggregating content from various providers and organizing it into themed channels that mimic traditional cable TV experiences. The platform monetizes through video advertising, making it a significant player in the connected TV (CTV) and over-the-top (OTT) advertising ecosystem. Acquired by Viacom (now Paramount Global) in 2019 for $340 million, Pluto TV has expanded internationally and grown to over 250 channels with tens of millions of monthly active users. As part of Paramount Global's streaming strategy, Pluto TV serves as a key entry point for cord-cutters and complements the company's subscription streaming services. The platform's advertising inventory and audience data make it an important destination for brands seeking to reach streaming audiences through programmatic and direct ad sales.
Products & Features
Live Linear Channels
250+ curated channels organized by genre including news, sports, entertainment, movies, and lifestyle content
On-Demand Library
Thousands of movies and TV shows available for streaming on-demand with ad support
Pluto TV Advertising Platform
Ad inventory and targeting capabilities for brands to reach streaming audiences across devices
Key Features
Free ad-supported streaming with no subscription required250+ live linear channels across multiple genresCross-platform availability (web, mobile, smart TVs, streaming devices)Electronic program guide (EPG) interfaceOn-demand content libraryPersonalized recommendationsNo login or registration required
Use Cases
Cord-cutters seeking free alternative to cable TVAdvertisers reaching streaming audiences through CTV campaignsContent owners monetizing library content through distributionBrands running video advertising campaigns with advanced targetingViewers discovering niche content through curated channels
Customer Segments
Cord-cutters and cord-neversCost-conscious streaming viewersBrand advertisers seeking CTV reachMedia agencies planning video campaignsContent distributors and studios