Vevo

Leading premium music video platform and advertising network

Vevo is a multinational video hosting service owned by Universal Music Group (UMG) and Sony Music Entertainment (SME). Founded in 2009, Vevo operates as a premium music video platform that hosts and distributes official music videos, live performances, and original content from major and independent record labels. The platform reaches audiences across its owned properties (Vevo.com and mobile apps) and through syndication partnerships with YouTube, connected TV platforms, and other digital services. In the AdTech ecosystem, Vevo functions as a premium video advertising platform, offering brands access to highly engaged music audiences through various ad formats including pre-roll, mid-roll, and display advertising. The company leverages first-party data and contextual targeting to deliver brand-safe advertising environments for marketers seeking to reach music fans. Vevo's advertising business model is built on programmatic and direct sales, with a focus on premium CPMs due to its high-quality, professionally produced content. Vevo has established itself as a critical player in music video distribution and advertising, claiming over 26 billion monthly views globally. The platform's strength lies in its exclusive relationships with major music labels, premium content library, and ability to deliver scaled reach across multiple devices and platforms while maintaining brand safety standards that appeal to premium advertisers.