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Brief
Amazon Fire TV

Amazon Fire TV

Connected TVBrand· part of Amazonamazon.com

Amazon Fire TV is a connected TV platform — the second most popular in the United States — that serves as a streaming gateway for millions of Amazon Prime members and leverages Amazon's proprietary purchase data to power its advertising ecosystem.

Last updated Oct 13, 2026 by ATDb automated enrichment

Founded
2014
HQ
Seattle, Washington, United States
Parent
Amazon
Connections
67

AI-drafted from public sources7 sources cited

At a glance

Employees
10001+
Funding
$N/A
Revenue
Part of Amazon Advertising (~$50B+ annually)
Stock
AMZN
57integrations3competitors1corporate family1partners
Video Advertising PlatformPerformance Marketing

About

Second most popular connected TV platform in the United States, backed by Amazon's first-party purchase data and deep integration with Prime Video, Freevee, and Twitch

Amazon Fire TV is a connected TV platform — the second most popular in the United States — that serves as a streaming gateway for millions of Amazon Prime members and leverages Amazon's proprietary purchase data to power its advertising ecosystem. That purchase data is Fire TV's core advertising differentiator, enabling advertisers to target audiences based on actual buying behavior rather than content consumption or search activity alone. Fire TV offers a range of ad formats across its platform, including non-skippable streaming video ads served within Prime Video, Freevee, Twitch, and third-party apps; home screen placements such as the Feature Rotator carousel and Sponsored Screensaver; Sponsored Tiles within content rows; Inline Banner Ads; and Custom Content Rows of sponsored tiles. Targeting options available to advertisers go beyond standard demographics and geography to include in-market audiences, lifestyle segments, life-event signals, behavioral data from across Amazon properties, and interest-based signals drawn from IMDb, Prime Video, Twitch, and Goodreads. Access to Fire TV inventory is available through Amazon's managed DSP service, which carries a $50,000 minimum spend, a self-service DSP that practically requires $5,000–$15,000 per month, and Amazon Streaming TV Ads, a newer self-service option with no minimum spend and CPM-based billing. For publishers and app developers, advertising on Fire TV is most effective when aligned with the structural realities of television viewing — particularly for apps built around free access and exploratory consumption — since ad tolerance on the platform is shaped by session length and viewing intent rather than price sensitivity alone. Source 1: adwave.com — Amazon Fire TV Advertising Guide (2026) Source 2: oxagile.com — Monetization on Fire TV: Picking the Model That Fits You Best

Business model

Platform / Advertising

Target market

Enterprise, Mid-Market, SMB

What they offer

  • Fire TV Stick

    Streaming media stick that plugs into a TV's HDMI port, providing access to streaming apps, Alexa voice control, and Fire TV's advertising ecosystem

  • Fire TV Cube

    Hands-free streaming device with built-in Alexa and the ability to control compatible home entertainment equipment

  • Fire TV Smart TVs

    Amazon-branded and third-party smart TVs with Fire TV OS built in, expanding the platform's reach beyond standalone streaming sticks

  • Feature Rotator Carousel

    Premium home screen ad placement that rotates sponsored content at the top of the Fire TV interface

  • Sponsored Screensaver

    Full-screen ad placement displayed when the device is idle, offering high-visibility brand exposure

  • Sponsored Tiles

    Branded content tiles inserted within content rows on the Fire TV home screen

  • Inline Banner Ads

    Banner-style ad units displayed within the Fire TV interface during browsing

  • Custom Content Rows

    Sponsored rows of content tiles curated for advertisers to promote relevant programming or products

  • Amazon Streaming TV Ads

    Self-service CTV ad buying option with no minimum spend and CPM-based billing, enabling smaller advertisers to access Fire TV inventory

  • Amazon DSP (Managed)

    Managed demand-side platform service for accessing Fire TV and broader Amazon advertising inventory, with a $50,000 minimum spend

  • Amazon DSP (Self-Service)

    Self-service programmatic buying platform for Fire TV inventory, practically requiring $5,000–$15,000 per month

Key features

First-party Amazon purchase data for audience targetingNon-skippable streaming video ads across Prime Video, Freevee, Twitch, and third-party appsHome screen ad placements including Feature Rotator and Sponsored ScreensaverIn-market, lifestyle, life-event, and behavioral audience segmentsInterest-based targeting signals from IMDb, Prime Video, Twitch, and GoodreadsMultiple buying paths: managed DSP, self-service DSP, and Streaming TV Ads with no minimum spendAlexa voice integration across Fire TV devicesApp store for third-party streaming and content apps

Use cases

Brand awareness campaigns via home screen and screensaver placementsPerformance advertising tied to Amazon purchase intent signalsRetargeting Amazon shoppers who have viewed or purchased specific product categoriesReaching cord-cutters and streaming-first audiences at scaleApp promotion and user acquisition for streaming app developers on Fire TVCross-channel campaigns combining Fire TV CTV inventory with Amazon display and search advertising

Customer segments

National brand advertisers seeking CTV reachDirect-to-consumer brands leveraging Amazon purchase dataPerformance marketers targeting in-market Amazon shoppersStreaming app developers and publishers monetizing via Fire TVSMB advertisers using Streaming TV Ads with no minimum spendAgency trading desks and programmatic buyers using Amazon DSP

Tech & specs

Technology stack

Fire OS (Android-based operating system)Alexa voice AIAmazon DSP (demand-side platform)Amazon Advertising APIAWS cloud infrastructureIMDb data integrationAmazon first-party identity and purchase data graph

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Yes

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around Amazon Fire TV