HBO Max
Premium streaming content backed by HBO's prestige brand, offering advertisers access to highly engaged audiences in a brand-safe, high-quality video environment with robust first-party data targeting.
Last updated Oct 6, 2026 by the ATDb Editorial Team · Connections updated Oct 13, 2026
AI-drafted from public sources4 sources cited
At a glance
- Employees
- 10001+
- Revenue
- $5B+
- Stock
- WBD
About
Top-tier premium streaming platform with a growing ad-supported tier, competing in the upper echelon of SVOD/AVOD services alongside Netflix and Disney+
HBO Max is a global streaming platform from Warner Bros. Discovery, now part of Skydance, that delivers scripted programming, movies, documentaries, true crime, adult animation, and live sports. HBO Max offers sophisticated targeting options allowing advertisers to refine their audience based on demographics, interests, and viewing habits, and integrates with Warner Bros. Discovery's first-party data to give advertisers deeper insights into consumer behavior and content preferences. Ad formats available to marketers include pre-roll, mid-roll, pause ads, and binge ads, catering to different campaign objectives. HBO Max has also announced a new contextual advertising capability called Moments, which uses AI technology from KERV.ai to analyze visual, audio, and contextual signals, enabling advertisers to align their messaging with the themes and on-screen context that viewers are actively engaged with. The platform's advertising infrastructure includes robust CTV measurement tools that provide real-time insights into impressions, engagement rates, brand lift, and post-ad consumer actions, enabling ongoing campaign optimization.
Business model
Subscription + Advertising (AVOD/SVOD Hybrid)
Target market
Consumer (B2C) with B2B advertising sales to Enterprise brands
What they offer
Max Ad-Lite Tier
Ad-supported subscription plan offering access to Max content with limited commercial interruptions at a lower price point
Max Ad-Free Tier
Premium subscription with no advertising, full content access including day-and-date theatrical releases
Max Ultimate Ad-Free
Top-tier subscription with 4K UHD streaming, Dolby Atmos, and up to 4 simultaneous streams
Warner Bros. Discovery Advertising
Advertising sales division offering targeted video ad placements across Max and other WBD properties
Audience Targeting & Data Solutions
First-party data-driven audience segmentation and targeting tools for advertisers buying Max inventory
Programmatic Advertising
Programmatic access to Max ad inventory via partnerships with major DSPs and ad exchanges
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Limited