HBO Max
New York, New York, United States · Founded 2020
10001+ employees · WBD
Sourced & current · updated Jul 31, 2026Website
HBO Max is Warner Bros. Discovery's flagship premium streaming service. Complex naming history: HBO Max launched May 2020 → renamed Max May 2023 (when Discovery+ was merged in) → renamed BACK to HBO Max July 9, 2025. Major CTV ad surface (ad-supported tier launched June 2021).
Where they sit
Stack tier: Ecosystem Services (A)
Connected TV PlatformVideo Advertising Platform
Premium CTV advertising platform and streaming service under Warner Bros. Discovery, competing in the top tier of ad-supported streaming alongside Peacock, Hulu, and Paramount+
Ownership
Parent: Warner Bros. Discovery