Skydance DTC

One of the largest U.S. streaming entities, combining HBO Max and Paramount+ under Skydance's ownership to compete at the top tier of the subscription and ad-supported streaming market.

Skydance DTC is the direct-to-consumer streaming arm of Skydance, formed after Skydance's acquisition of Warner Bros. Discovery closed on October 6, 2026. The division consolidates two of the most prominent streaming services in the United States — HBO Max and Paramount+ — under a single organizational unit, co-chaired by Casey Bloys and JB Perrette. This combination brings together HBO Max's premium prestige content library with Paramount+'s broad entertainment and sports offerings, creating a formidable competitor in the subscription streaming landscape. As a media property, Skydance DTC is directly relevant to the advertising and marketing ecosystem. Both HBO Max and Paramount+ operate ad-supported subscription tiers, making the division a significant player in streaming advertising and connected TV (CTV) inventory. Advertisers and agencies can access large, engaged audiences across both platforms, and the consolidated entity represents a major source of premium video ad inventory in the U.S. and internationally. The division sits within the broader Skydance corporate structure led by David Ellison and Ynon Kreiz, and competes directly with Netflix, Disney+, Amazon Prime Video, and Peacock for both subscribers and advertising dollars. The scale of combined subscribers across HBO Max and Paramount+ positions Skydance DTC as one of the largest streaming entities in North America, with significant implications for content licensing, ad sales, and audience data strategies.