Skydance
Skydance offers advertisers and audiences unmatched scale across premium linear TV, subscription streaming, and free ad-supported streaming, combining iconic brands like CBS, HBO, CNN, Paramount+, HBO Max, and Pluto TV under one roof.
Last updated Oct 5, 2026 by ATDb automated enrichment
AI-drafted from public sources4 sources cited
At a glance
- Employees
- 10001+
- Revenue
- $30B+
- Stock
- SKYD
About
One of the largest media conglomerates in the world, combining Paramount and Warner Bros. Discovery assets under a single publicly traded entity (NYSE: SKYD), competing directly with Disney, Comcast/NBCUniversal, and major streaming platforms.
Skydance is the major media and entertainment corporation formed on October 6, 2026, when Paramount and Warner Bros. Discovery completed their merger under the Skydance banner, trading on the NYSE as SKYD. The combined entity brings together two of Hollywood's most storied studio legacies — Paramount Pictures and Warner Bros. — alongside a vast portfolio of television networks including CBS, CNN, TNT, and HBO, creating one of the largest media conglomerates in the world. The company operates a broad suite of streaming and linear media assets, including Paramount+, HBO Max, and the free ad-supported streaming service Pluto TV, each retaining its own brand identity. This convergence of premium subscription streaming, AVOD, and traditional broadcast and cable television gives Skydance an exceptionally wide reach across consumer segments and advertising markets. Pluto TV in particular represents a significant advertising-supported video-on-demand (AVOD) platform, making Skydance a major player in the connected TV advertising ecosystem. For advertisers and marketers, Skydance represents one of the most significant media buying destinations in the industry, offering access to premium inventory across linear TV (CBS, CNN, TNT, HBO), streaming (Paramount+, HBO Max), and free ad-supported streaming (Pluto TV). The scale of the combined entity — encompassing news, sports, entertainment, and prestige drama — positions Skydance as a formidable competitor to Disney, Comcast/NBCUniversal, and the major streaming platforms for both audience attention and advertising dollars.
Business model
Media Conglomerate / Advertising / Subscription Streaming
Target market
Enterprise
What they offer
Paramount+
Subscription video-on-demand streaming service featuring Paramount film and TV content, CBS programming, and live sports.
HBO Max
Premium subscription streaming service featuring HBO originals, Warner Bros. films, and Max Originals.
Pluto TV
Free ad-supported streaming television (FAST) service offering hundreds of channels and on-demand content, a major AVOD advertising platform.
CBS
Major US broadcast television network reaching tens of millions of viewers weekly, a key linear advertising vehicle.
CNN
Global cable news network offering advertising inventory across linear and digital platforms.
TNT
Cable entertainment network known for sports and drama programming.
HBO
Premium cable and streaming network renowned for prestige original programming.
Paramount Pictures
Major Hollywood film studio producing and distributing theatrical and streaming content.
Warner Bros.
Iconic Hollywood film and television studio with a vast content library.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Limited