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Brief
Skydance

Skydance

Media & Entertainmentparamount.com

Skydance offers advertisers and audiences unmatched scale across premium linear TV, subscription streaming, and free ad-supported streaming, combining iconic brands like CBS, HBO, CNN, Paramount+, HBO Max, and Pluto TV under one roof.

Last updated Oct 5, 2026 by ATDb automated enrichment

Founded
2026
HQ
Los Angeles, California, United States
Connections
8

AI-drafted from public sources4 sources cited

At a glance

Employees
10001+
Revenue
$30B+
Stock
SKYD
5corporate family

About

One of the largest media conglomerates in the world, combining Paramount and Warner Bros. Discovery assets under a single publicly traded entity (NYSE: SKYD), competing directly with Disney, Comcast/NBCUniversal, and major streaming platforms.

Skydance is the major media and entertainment corporation formed on October 6, 2026, when Paramount and Warner Bros. Discovery completed their merger under the Skydance banner, trading on the NYSE as SKYD. The combined entity brings together two of Hollywood's most storied studio legacies — Paramount Pictures and Warner Bros. — alongside a vast portfolio of television networks including CBS, CNN, TNT, and HBO, creating one of the largest media conglomerates in the world. The company operates a broad suite of streaming and linear media assets, including Paramount+, HBO Max, and the free ad-supported streaming service Pluto TV, each retaining its own brand identity. This convergence of premium subscription streaming, AVOD, and traditional broadcast and cable television gives Skydance an exceptionally wide reach across consumer segments and advertising markets. Pluto TV in particular represents a significant advertising-supported video-on-demand (AVOD) platform, making Skydance a major player in the connected TV advertising ecosystem. For advertisers and marketers, Skydance represents one of the most significant media buying destinations in the industry, offering access to premium inventory across linear TV (CBS, CNN, TNT, HBO), streaming (Paramount+, HBO Max), and free ad-supported streaming (Pluto TV). The scale of the combined entity — encompassing news, sports, entertainment, and prestige drama — positions Skydance as a formidable competitor to Disney, Comcast/NBCUniversal, and the major streaming platforms for both audience attention and advertising dollars.

Business model

Media Conglomerate / Advertising / Subscription Streaming

Target market

Enterprise

What they offer

  • Paramount+

    Subscription video-on-demand streaming service featuring Paramount film and TV content, CBS programming, and live sports.

  • HBO Max

    Premium subscription streaming service featuring HBO originals, Warner Bros. films, and Max Originals.

  • Pluto TV

    Free ad-supported streaming television (FAST) service offering hundreds of channels and on-demand content, a major AVOD advertising platform.

  • CBS

    Major US broadcast television network reaching tens of millions of viewers weekly, a key linear advertising vehicle.

  • CNN

    Global cable news network offering advertising inventory across linear and digital platforms.

  • TNT

    Cable entertainment network known for sports and drama programming.

  • HBO

    Premium cable and streaming network renowned for prestige original programming.

  • Paramount Pictures

    Major Hollywood film studio producing and distributing theatrical and streaming content.

  • Warner Bros.

    Iconic Hollywood film and television studio with a vast content library.

Key features

Combined linear and streaming advertising inventory at massive scaleFree ad-supported streaming via Pluto TV (AVOD/FAST)Premium subscription streaming via Paramount+ and HBO MaxBroad-reach broadcast television via CBSNews advertising across CNN and CBS NewsSports rights across CBS, TNT, and streaming platformsVast owned content library spanning film and television

Use cases

National and local TV advertising via CBS affiliate networkConnected TV and streaming advertising via Pluto TV, Paramount+, and HBO MaxBrand sponsorships and integrations across premium entertainment contentNews advertising targeting engaged audiences on CNN and CBS NewsSports advertising during live events on CBS and TNTTheatrical and home entertainment distribution for studios and distributors

Customer segments

National advertisers and brandsMedia agencies and holding companiesLocal and regional advertisers via CBS affiliatesStreaming subscribers (consumers)Film and TV content distributorsSports rights partners and leagues

Tech & specs

Technology stack

Ad-supported streaming infrastructure (Pluto TV FAST platform)Subscription streaming platforms (Paramount+, HBO Max)Programmatic advertising technologyContent delivery networks (CDN)Data and audience targeting platforms

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

Corporate history
  1. 2026 · Founded
How it came together
  • 2025·Acquired → Skydance↗
  • 2025·Merged → Skydance↗
  • 2026·Rebranded → Skydance↗
  • 2026·Acquired → Skydance↗
See the full lineage →
View Skydance’s full portfolio (5)

Explore further

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